Jena Al-Awadhi

Developed annual and quarterly marketing plans and activities
Executed launch campaigns for new products, menus, and seasonal occasions
and managed all launch details, from strategy to execution
Managed influencer partnerships, from selection and visit coordination to
performance tracking and post-visit reporting
Collaborated with agencies and creatives to execute visuals
Created organic social media content
Social media and in-store visuals copy in English &Arabic
Analytics reporting quarterly, monthly and annually
Directed and coordinated photoshoots to produce content for socials and
delivery platforms
Conducted competitor analysis and market research
Monitoring trends in the F&B space
Sponsored ads via Facebook Business Manager

Led marketing team workflow, overseeing campaign execution, social media,
and third-party partnerships
Supported menu development with Business Development and Chefs
Analyzed daily/monthly sales to guide marketing strategy
Conducted market research on competitors, trends, and target audiences
Managed marketing budget and contributed to annual budget planning
Developed quarterly and annual marketing plans and performance reports

Managed social media presence for five restaurant brands, including
Instagram community engagement and customer complaint handling
Produced organic content (reels, stories, photos), planned and directed
photoshoots, and scheduled posts via content planning tools
Monitored performance analytics and delivered social media reports
Collaborated with Operations on menu development to execute marketing
campaigns and new product launches

Collaborated with in-house photo/video team to produce content for socials
Developed social media strategies and conducted competitor analysis
Managed content calendars, scheduling, and analytics reporting
Handled customer inquiries, complaints, and community engagement
Covered events with personal trainers and supported campaign development
for app services and training programs
Managed sppnsored ads via Facebook Business Manager

Supported execution of Alumni Affairs events, including the Alumni
Reunion, workshops, and on-campus activations
Created and promoted content for the AUK Alumni Magazine and
managed social media for the Student Affairs Instagram account
Built and maintained professional relationships with alumni locally and
internationally
Managed and updated the AUK Portal, facilitating alumni connections,
event RSVPs, job listings, and news updates
Organized alumni booths for showcasing and selling products and
services on campus to enhance engagement and visibility

Coordinated with media agencies on social media creatives, including
2D/3D animation, illustrations, and TVCs
Planned and executed digital campaigns to promote new and existing
NBK products and services
Contributed to creative direction for video ads and campaign assets
Developed social media calendars, scheduled weekly posts, and
brainstormed engagement strategies
Reported on campaign performance, engagement metrics, and audience
insights using monitoring and listening tools
Produced copy for website story pages, social captions, and SMS
communications in English & Arabic