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Jennifer Pille, Ecommerce Manager - Armada Retail Zay Fashions

Jennifer Pille

Ecommerce Manager - Armada Retail Zay Fashions ·Armada Group

Kuwait

Master's degree, Business And Marketing

Work experience

Total years of experience: 21 years, 0 months

Ecommerce Manager - Armada Retail Zay Fashions

June 2024 - Present

Armada Group

As Salimiyah, Kuwait

June 2024 - Present

Spearheaded the identification and onboarding of local and international business partners, successfully negotiating partnership agreements and fostering long-term, mutually beneficial relationships.. ● Designed and implemented innovative sales strategies that drove revenue growth and improved customer acquisition and retention rates. ● Directed the recruitment and onboarding processes for local and overseas teams, ensuring the development of well-rounded, highly skilled, and efficient teams. ● Managed the website layout and user experience, optimizing for seamless navigation and a visually engaging customer journey. ● Conducted in-depth inventory analyses to identify best-selling products and nonperforming stock, ensuring inventory optimization and improved profitability. ● Analyzed emerging market trends and applied insights to product selection, marketing strategies, and overall business direction. ● Collaborated with cross-functional teams, including marketing and operations, to align business objectives and streamline workflows. ● Led and mentored the content team, cultivating a collaborative, high-performing environment to enhance brand storytelling and digital engagement. ● Partnered with the marketing team to develop and execute impactful campaigns and promotions, driving customer engagement and sales growth. ● Initiated and managed a staff sales program, boosting employee engagement and incentivizing team performance. ● Conducted market research to identify growth opportunities, enhance customer satisfaction, and stay ahead of industry trends.

Company industry:
Retail & Wholesale
Job role:
Information Technology

Operations Consultant - E-commerce Groceries

August 2023 - October 2023

ecommerce grocery

Al Kuwait, Kuwait

August 2023 - October 2023

Spearheaded day-to-day operations, orchestrating a comprehensive overhaul of the operational structure for enhanced efficiency. ● Managed end-to-end recruitment processes for both local and overseas candidates, ensuring a diverse and skilled workforce. ● Conducted in-depth analysis and presented reports to management, highlighting gaps and proposing improvements in the app, operational processes, and market trends. ● Provided strategic insights by monitoring competitors, advising management on maintaining competitiveness. ● Collaborated closely with IT and app developers, contributing to the enhancement of app functionality and performance. ● Implemented SOPs for various functions such as picking, deliveries, warehouse mapping, and cash collection.Introduced KPIs for internal and external personnel, conducting weekly performance assessments. ● Efficiently managed manpower shifts based on order volume and forecasting, optimizing workforce efficiency. ● Worked collaboratively with purchasing and inventory departments to minimize out-ofstock rates & variances. ● Liaised with the finance team to ensure timely cash collections from drivers and payments to third-party companies. ● Executed training and motivation programs, incorporating target bonuses to optimize staff performance. ● Ensured the maintenance of an ethical and professional work environment.

Company industry:
Internet & E-commerce
Job role:
Information Technology

Head of Sales and Operations

October 2020 - October 2023

Circle

Al Kuwait, Kuwait

October 2020 - October 2023

Led initiatives targeting new retail stores for Circle, overseeing successful onboarding processes and providing ongoing marketing support. ● Proactively sold advertising platforms on the company’s applications, contributing to revenue growth. ● Conducted detailed analyses of current client performance, providing strategic advice to enhance competitiveness. ● Managed client queries related to their profiles, maintaining strong and long-lasting relationships. ● Achieved weekly and monthly targets in alignment with company policies. ● Successfully set up and managed four dark stores, optimizing operational efficiency. ● Oversaw the hiring process for local and overseas staff, ensuring a well-rounded and efficient work force ● Implemented operational SOPs, mapped and zoned areas for optimal delivery times, and conducted comprehensive training for new hires.

Company industry:
Internet & E-commerce
Job role:
Sales

Sales & Client Relationship Manager Kuwait

February 2014 - October 2020

Talabat.com

Al Kuwait, Kuwait

February 2014 - October 2020

• Targeting new potential clients and prospecting solutions to convince them to register with Talabat.com
• Prospecting and selling advertising platforms on the company’s website & applications
• Conducting yearly competitions on the company’s website and application and convincing clients to register
• Conducting analysis for current clients performance and advising them to take corrective measure to ensure their competiveness in the market and talabat.com
• Handling client queries in regards to their profile on talabat.com.
• Maintaining strong relationships with existing clients
• Ensuring weekly & monthly targets are met as per the company’s policies
• Training new team members

Company industry:
Internet & E-commerce
Job role:
Management

Sales & Operations Senior Officer

September 2012 - January 2014

Talabat.com

Al Kuwait, Kuwait

September 2012 - January 2014

• Targeting new potential clients and prospecting solutions to convince them to register with Talabat.com
• Prospecting and selling advertising platforms on the company’s website & applications
• Handling client queries in regards to their profile on talabat.com.
• Monitoring and proposing solutions to clients to increase their exposure and sales on company website and applications
• Conducting yearly competitions on the company’s website and application and convincing clients to register
• Expanding the operations department
• Training new team members
• Improving the current system and procedures and proposing new improved procedures
• Supervising the major sub departments of the operations department (i.e. Customer care, Back office, Call center, Live chat and Coordination)

Company industry:
Internet & E-commerce
Job role:
Sales

Operations Officer

December 2011 - August 2012

Talabat.com

Al Kuwait, Kuwait

December 2011 - August 2012

• Responsible for the day-to-day operations of the department
• Handling & monitoring sub departments of the Operations such as Customer care, Back office, Call center, Live chat and Coordination department.
• Monitoring discrepancies in operations procedures, and guiding team to ensure that the company policies are adhered to. Improving operational system by developing new organization procedures and polices.
• Training current & new staff on operational policies and procedures
• Handling client queries in regards to their profile on talabat.com.
• Prospecting and selling advertising platforms on the company’s website & applications
• Monitoring and proposing solutions to clients to increase their exposure and sales on company website and applications
• Maintaining strong relations with existing clients

Company industry:
Internet & E-commerce
Job role:
Other

Marketing Executive

March 2011 - September 2011

Al Olayan Gen. Trdg. Co

Al Farawaniyah, Kuwait

March 2011 - September 2011

Main Duties :
• Participating in setting and developing annual marketing plans to meet corporate objectives
• Developing Marketing Programs to produce Sales and Profit Goals for all chains
• Executing Media plans inclusive of Newspaper Ads, Magazines, Press releases, Social Media, E-Marketing etc…
• Implementing and Monitoring Store Marketing Plans with Area Managers
• Monitoring the implementation of marketing and promotion programs/ plans
• Maintaining independent communications with international marketing team
• Controlling and monitoring dealings with Advertising Agencies
• Participating in pricing for new products in coordination with Finance & Operations Dept.
• Planning and Monitoring the implementation of periodical Marketing research and taking the corrective or supportive actions in marketing policies and activities accordingly
• Rationalize the costs of marketing programs in line with Company’s budget
• Further Creating brand awareness, Maximizing sales figures, Maximize market share

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Executive

April 2010 - March 2011

Principles Group International

Hawali, Kuwait

April 2010 - March 2011

Main Duties :
• Re-branding the company’s brand philosophy and branding kit based on the vision of the top management.
• Developing the marketing guidelines documents and ensure the modus operandi therein is implemented across all group companies
• Constructing an annual marketing plan keeping in line with the company business plan and execution.
• Handling all execution of the designs concerning the Company and products image (i.e. corporate website, corporate profile, Ads etc…)
• Conducting interviews and case studies
• Copywriting all business related contents (i.e. Corporate profile, products, interviews, case studies, newsletters etc…)
• Preparing weekly newsletters
• Handling all outgoing communications to the press and external agencies
• Conducting training sessions for the telemarketing team to enhance skills and techniques to optimize the lead generation process
• Liaising with sales department, keep up to date with competitor activity and suggest marketing solutions to enhance overall business
• Organizing events such as user conferences and product launches
• Handling all projects in regards to Advertisement (Newspapers, Magazines, Radio and Outdoor), Printing and 3rd party production

Company industry:
IT Services
Job role:
Marketing and PR

Marketing Account Executive

December 2009 - March 2010

Gulf Media

Kuwait

December 2009 - March 2010

• Meeting and liaising with clients to discuss and identify their requirements
• Creating a defined marketing strategy that meets the client’s brief and budget requirement
• Briefing the creative department with the client’s requirements
• Liaising with, and acting as the link between, the client and the agency
• Monitoring the progress of work and preparing status reports for higher management
• Handling all projects in regards to Advertisement (Newspapers, Magazines, Radio and Outdoor), Printing and 3rd party production

Company industry:
Advertising
Job role:
Marketing and PR

Administration and Media Coordinator at Nama Agency For Marketing Solutions- Kuwait (Advertising Age

February 2008 - November 2009

Nama Agency For Marketing Solutions

Kuwait

February 2008 - November 2009

• Responsible for the day-to-day operations and all aspects of Administration Dept.
• Arranging Appointments and Maintaining the Daily Schedule for the General Manager
• Responding to client's requests and inquires
• Briefing Creative Dept. on ideas, changes on Creative projects
• Handling all projects related to production solely
• Initiates internal correspondence requiring action from other departments (i.e. Marketing, PR, Accounts & Creative Department.)
• Sourcing new suppliers and manufactures
• Preparing Quotations, Purchase orders, Invoices and Official documents for all departments.
• Preparing petty cash and other payment reports
• Purchasing and controlling all office and Pantry Supplies
• Data entry, updating and Maintaining all records
• Preparing Ads and press releases and dispatching to newspapers
• Follow up and preparing detailed report of published Ads/ Press releases to Clients daily, weekly and monthly.
• Preparing media plans and bookings
• Monitoring newspapers, magazines etc…

Company industry:
Advertising
Job role:
Administration

PA to the General Manager and Asst. Media Manager at Gates Communication – Kuwait (Advertising Agenc

February 2006 - February 2008

Gates Communication

Kuwait

February 2006 - February 2008

• Attending Calls, Guests and Clients
• Arranging Appointments and Maintaining the Daily Schedule
• Responding to client's requests and inquires
• Conducting meetings with Media Companies and Clients
• Preparing Ads, Press Releases and Dispatching to Publishers
• Monitoring and Follow up on Ad's, Press Releases etc… and keeping records
• Preparing media plans and bookings
• Preparing Presentations for Clients
• Preparing Petty cash and other reports
• Following up on payments from Clients and keeping records of the same
• Purchasing and Controlling all Office supplies
• Initiates internal correspondence requiring action from other departments. (i.e. Marketing, PR, Accounts & Creative Department.)
• Correspondence with Clients, Suppliers and Media Companies
• Data entry, Updating and Maintaining records of Client Accounts, Media orders and other Correspondence
Preparing Quotations, Purchase orders, Invoices and Official documents for all departments
• Briefing the Creative team on ideas and changes for Artwork

Company industry:
Advertising
Job role:
Administration

Secretary and Project Coordinator at Al Qabandi - Kuwait (Distributions and Logistics)

July 2005 - January 2006

Al Qabandi

Kuwait

July 2005 - January 2006

Main Duties :
• Dealing with all sales inquiries
• Handling Suppliers and following up
• Sourcing products and requirements from local and international markets
• Prepare Price Sheets
• Maintain accuracy and timeliness of all information in company databases
• Providing support for all departments
• Keeping records of Suppliers and Clients
• Purchasing and Controlling all Office supplies
• Initiates internal correspondence requiring action from other departments. (I.e. Marketing, Sales & Accounts Dept.)

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Administration

Sourcing Coordinator and Secretary at International Trading Center - Kuwait (Promotion and Gifts dis

May 2004 - January 2005

International Trading Center

Kuwait

May 2004 - January 2005

Main Duties :
• Attending Calls, Guests and Clients
• Arranging Appointments and Maintaining the Daily Schedule
• Purchasing and Controlling all Office supplies
• Sourcing Items from the Internet
• Preparing Catalogues in MS- Word and PowerPoint
• Preparing Product presentations for Clients
• Prepare Price Sheets for items
• Corresponding with Clients and Suppliers
• Providing support to the Sales/ Marketing and Accounts Dept.
• Keeping records of samples and catalogs
• Monitoring competitor products, sales and marketing activities.
• Sustaining distinguished customer relationships to effectively meet customer needs/requirements

Company industry:
Business Support Services
Job role:
Administration

Education

Sikkim Manipal University

April 2014

April 2014

Master's degree, Business And Marketing

Kuwait

GPA (percentage): 87%

GPA (percentage): 87%

Skills

MS- Office, Internet explorer, Photoshop etc

Expert

negotiation

Expert

marketing

Expert

planning

Expert

key account management

Expert

B2B eCommerce

Expert

Management

Expert

E commerce

Expert

Client Relations

Expert

Account Management

Expert

Sales

Expert

Languages

English

Expert

Arabic

Beginner