جيسين sivanarayanan

• Started and scaled a new trading division, managing its operations and P&L for over 10 years.
• Achieved sustained revenue growth of 12-15% CAGR by developing and leading three divisions (Architectural, Electrical,
Mechanical), aligning strategies with market demand and government projects.
• Secured and managed 30+ key brands and agencies, expanding product portfolio and reducing dependency on single lines;
generated 40-50% of total revenue from new brands within 3 years.
• Developed and implemented KPIs for all three divisions, improving on‑time delivery and project profitability by 20-25% through
better estimating, margin control, and vendor negotiations.
• Led approval and compliance work with government bodies, enabling participation in 15+ high‑value tenders and winning 8-10
major contracts across government and hospitality sectors.
• Improved ROI by 18% through tighter budget control, vendor leverage, and optimized working capital management across
product lines.
• Conducted technical product presentations and specification work with architects, interior designers, developers, and
consultants, converting 60-70% of qualified leads into project awards.
• Negotiated and finalized commercial terms with clients, securing favorable payment structures and reducing bad‑debt exposure
by 15% over 3 years.
Transitions:
• Promoted from Sales Manager to Acting AGM in previous role (Smart Source), oversaw expanding operations before regional
exit due to group‑level financial crisis.
• Built KAR Trading division from inception; transitioned from Sales / Business Development to General Manager with full P&L
ownership.

• Spearheaded the development of a diverse client portfolio, successfully introducing and positioning the companys extensive product range within the regional market.
• Championed the promotion of product specifications and tailored solutions to top-tier consultants and clients, enhancing market penetration and client satisfaction.
• Led brand development and regional expansion strategies, significantly boosting brand recall and awareness among target demographics while forging strategic partnerships to drive business growth.
• Strategically planned and executed initiatives that aligned with corporate objectives, ensuring sustainable growth and market leadership in the region.

• Expanded regional client base by 40% within 18 months, introducing product range into new markets and establishing 20+ active
distributors/agents.
• Increased brand recall and market share by 30% through consultant specification drives, technical seminars, and joint marketing
initiatives.
• Achieved 95% of sales targets over 2 years by coordinating tenders, specifications, and order execution, meeting margins despite
pricing pressure.
• Structured and led 3 strategic partnerships, improving project conversion rate by 25% and reducing sales cycle by 2-3 weeks.

• Led a comprehensive sales and marketing strategy for the Middle East, driving revenue growth and market expansion.
• Spearheaded initiatives to generate sales leads, fostering collaboration across departments to optimize the commercial lifecycle.
• Directed projects from inception to completion, ensuring successful bidding, contract awards, and timely payment collections.
• Cultivated and strengthened relationships with key strategic partners, enhancing brand value and market positioning.
• Implemented innovative marketing campaigns that increased brand visibility and customer engagement in the region.
• Achieved significant sales growth by leveraging market insights and customer feedback to refine offerings.

• Managed end‑to‑end commercial cycle for multiple product lines, contributing ~25% of regional sales through structured
bidding, contract awards, and collections.
• Improved client satisfaction and retention rate by 30% through personalized service, specification support, and regular project
coordination.
• Streamlined communication between technical, operations, and finance functions, reducing quotation errors and delays by
20%.

• Spearheaded the management of sanitary ware and fittings, driving product strategy for renowned brands in Bahrain.
• Cultivated strong relationships with key stakeholders, enhancing brand visibility and market penetration.
• Analyzed market trends and consumer preferences to optimize product offerings and drive sales growth.
• Collaborated with cross-functional teams to launch innovative products, resulting in increased customer satisfaction.
• Developed and executed marketing strategies that positioned products effectively within the competitive landscape.
• Leveraged data-driven insights to inform decision-making and improve overall business performance.
• Prepared to transition into a General Manager role by honing leadership skills and strategic planning expertise.

• Promoted from Sales Executive to Product Manager, leading product range and segment profitability.
• Grew sanitary‑ware and fittings segment revenue by 35-40% through new showroom setup, dealer network expansion, and
specification wins.
• Secured 8, 400‑set order for Ministry of Housing project, delivering above‑average gross margin due to centralized procurement
and logistics optimization.

• Developed comprehensive knowledge of sanitary ware and ceramics, enhancing product expertise.
• Cultivated strong relationships with key stakeholders, driving customer loyalty and repeat business.
• Implemented strategic sales initiatives that increased market penetration and brand visibility.
• Collaborated with cross-functional teams to optimize product offerings and improve customer satisfaction.
• Analyzed market trends to identify growth opportunities, positioning the company for competitive advantage.
• Leveraged negotiation skills to secure profitable contracts and partnerships, boosting revenue streams.
• Mentored junior sales staff, fostering a high-performance culture and improving team productivity.

• Expanded key accounts portfolio by 25% year‑on‑year through targeted prospecting and relationship building.
• Achieved 110-120% of sales targets in 2007, driven by consistent follow‑up and better funnel management.

• Spearheaded sales initiatives for Johnson tiles across the Palakkad and Trissur districts of Kerala, driving brand visibility and market penetration.
• Developed and executed strategic marketing plans that enhanced customer engagement and loyalty.
• Cultivated strong relationships with key stakeholders, including distributors and retailers, to optimize sales performance.
• Analyzed market trends and consumer behavior to identify growth opportunities and adapt sales strategies accordingly.
• Collaborated with cross-functional teams to ensure seamless product delivery and customer satisfaction.
• Achieved significant sales growth through targeted promotions and effective negotiation tactics.
• Leveraged data-driven insights to inform decision-making and improve overall sales effectiveness.

• Supported market entry and channel development for tile range, helping increase dealer footprint by 20% in 14 months.
• Organized product demonstrations and dealer training, contributing to 15% faster sales ramp‑up in new territories.