SR. BRAND MANAGER
Airtel India ltd
Total years of experience :10 years, 9 Months
Bharti Airtel Ltd
Spearheaded D2C and OTT strategy at Airtel, India's largest telecom service provider
1.Pioneered the overhaul of Airtel's D2C strategy to bolster customer acquisition, retention, and loyalty
2.Orchestrating a full-scale visual identity transformation for Airtel's D2C channels
3.Driving user acquisition, engagement, and subscription expansion for Airtel Xstream Play (OTT aggregator) through innovative marketing initiatives
Integral team member of Brooke Bond Red Label, India's leading tea
brand, and Brooke Bond 3Roses, the top tea brand in South India.
• Engineered a comprehensive marketing mix, enhancing Product,
Packaging, Pricing, and Proposition strategies
• Spearheaded the communication development lifecycle, from
conceptualization and creative briefing to the production of final
marketing assets
• Orchestrated the innovative pack redesign of the iconic Red Label
and Red Label Natural Care packaging
• Conceptualised and executed a film for the new Red Label pack,
resulting in a 100 bps increase in Top of Mind (TOM) awareness.
• Drove the creation of the 3 Roses 2021 Thematic film - Pregnant Lady
resulting in the highest TOM in five years, followed by the successful
launch of the 3 Roses 2022 Thematic film - Cafe
• Pioneered the 3Roses Purpose activation campaign, empowering
marginalized Tamil Nadu communities with entrepreneurial
opportunities
• Triumphed in Instagram's Love Run's Deep Challenge by curating
impactful content with diverse creators to challenge stereotypes,
achieving a 3.8% uplift in message recall
• Contributed to the successful relaunch of the Red Label product in
North India, marking the brand's first significant product innovation in
a decade
Managed Lakmé 9to5 and Absolute Skincare portfolios, spearheading premium product innovation to meet consumer demands and market
trends
Lead Innovation agenda for Lakme premium skincare portfolio finding the right opportunities that carter to consumer needs while staying on
trend with formats, product benefits and ingredients
Orchestrated the development of compelling TV and digitalmarketing content, overseeing the process from insight to delivery
Successfully relaunched Lakmé Absolute Perfect Radiance range, achieving a significant revenue increase of ₹30 crore in the first year
Directed a comprehensive 360-degree renovation of the LakméAbsolute Skin Gloss range, resulting in an additional ₹10 crore inrevenue
Pioneered the new positioning for Lakmé CC Cream and executed the thematic film for 2020, aligning with the updated proposition
Led concept and proposition development for the Anti-Aging segment, enhancing Lakmé's market presence
Contributed to multiple line extensions for Lakmé, generating an estimated ₹40 crore in additional business
Played a key role in a team that accomplished a landmark ₹1000 crore turnover and secured the esteemed Unilever Global Compass Award
GURGAON
Handled brand Mamy Poko Pants Standard, MPP Wipes, and MPP Kids Pants in the Indian market.
• Orchestrated the product and packaging innovation of MPP Standard, ensuring successful market adoption
• Led the launch of MPP Standard Rs9 pack, a market sensation contributing to 60% of the brand's total pack volume
• Championed the introduction of Mamy Poko Wipes and Mamy Poko Kids Pants, expanding the brand's portfolio in India
• Led the groundbreaking 'Namaste Poko Chan' Impact Marketing Initiative, significantly boosting diaper awareness in rural India
• Honored with the UnicharmPresident's Award 2017 inJapan for the impactful 'Namaste Poko Chan' campaign
GURGAON
Managed the Mamy Poko Pants Standard Portfolio with strategic oversight.
• Honored with the prestigious "Best Marketer of the Year" award in 2016 for exceptional performance
GURGAON
Responsible for comprehensive marketing strategies for Big Bazaar stores across the NCR region, driving increased foot traffic and profitability.