CEO
EL-FALEH COMPANY
Total years of experience :22 years, 9 Months
Key Deliverables:
• Mange overall operations of the company.
• Enhancing EL-Faleh strategy.
• Increasing sources of income.
• Obtaining & Adding New brands to El-Faleh.
• Lunching an E-Commerce four the business.
• Expanding the business throughout the GCC.
• Implementing policies & Procedures Policy.
• Conduct board meetings.
• Preparation for future IPO.
• Adding New Suppliers.
• Adding New methods.
Key Deliverables:
• Provide inspired leadership company-wide and make high-level decisions about company policy and strategy to advance the business and increase profits.
• Create, communicate and implement the organization's vision, mission, and overall direction, and develop and implement strategic plans to accomplish the same.
• Manage overall operations of the company in accordance with the direction established in the strategic plans and mission, and produce the desired results.
• Conduct board meetings, delegate authority to management, and monitor and evaluate the implementation of policies, strategies and business plans.
• Develop and implement operational policies, company’s culture and create an environment that promotes great performance and positive morale.
• Work with the executive board to determine values and mission, and plan for short and long term goals.
• Understand the organization's financial affairs and ensure fiduciary responsibilities are met.
• Analyse costs, pricing, variable contributions, sales results and the company’s actual performance compared to the business plans for maintaining the financial health of the organization.
• Develop the annual budget, control the operating cost, compare the actual achievement vs. budget and report to management on variances from the established budget along with the reasons for those variances.
• Review the structure of the finance division to ensure maximum efficiency; develop and implement financial accounting policies and procedures.
• Build and maintain healthy business relations with key stakeholder and external partners.
Key Deliverables:
• Oversaw all operations and business activities of the company to ensure they produce the desired results and are consistent with the overall strategy and mission.
• Developed and implemented strategic business plans to promote the attainment of business goals; ensured that the company has the adequate and suitable resources to complete all operations.
• Established and maintained long term and healthy business relationships with stakeholders and business partners to best serve the goals of the organization.
• Reviewed financial and non-financial reports to devise solutions or improvements; set company policies and procedures, and ensured they are communicated and followed at all times.
• Ensured that quality services are achieved by managing service operations.
• Ascertained accurate and timely cash management and reporting.
• Liaised with the senior management, analysed their requirements and drafted feasibility reports for new and existing business.
Key Achievements:
• Introduced the Option Tool Instrument with significant profitability impact on FX desk.
• Introduced Speed Cash Business to Riyadh Bank, monitoring the risk and profitability out such new products, added ATM machines to sell foreign currencies.
Key Deliverables:
• Chiefly accountable for heading and managing overall operations of the treasury department including bank account management, cash and liquidity management, facility management (including trade finance solutions), structured finance solutions (includes Securitization), placement management, counterparty risk management (Derivatives Forex and Interest Hedging) as well as governance and reporting.
• Oversaw treasury operations including support business requirements of trade finance, structured finance, placement of deposit management and risk management.
Key Achievements:
• Served as a communication bridge between top management and ALCO; succeeded in efficiently dealing with the FX desk in 2009, got approved thus achieving significant increase in profit.
• Selected as Exceptional Performer fir mid-year review in Oct 2008; accomplished 119% surpassing target quota, increased margin basis points on currencies books by 17% by reducing positions by 27% in 10 months.
• Managed cross-selling ZARO cost option product to treasury dales desk that ramped up sales growth by 30%.
Key Deliverables:
• Directed and supervised all treasury operations related to asset-liability management (ALM) including analysis of financial reports, budget forecasts and implementation of strategies.
• Created monthly reports on cash management and liquidity position and leverage inputs to improve balance sheet management.
• Reviewed and optimized balance sheet management process to ensure compliance with approved internal limits and regulatory requirements.