Jia Wei

- Boosted user engagement through data-driven content strategies, significantly increasing content production and improving platform interactivity.
- Implemented integrated marketing plans based on brand positioning, enhancing UGC content influence and driving brand awareness.
- Successfully launched Circle of Housing Friends, managing the project from concept to completion.
- Led co-branded campaigns with NGOs, including China Womens Development Foundation, increasing brand credibility and visibility.
- Monthly collaborations with Alibaba, launching content on Taobao, and optimizing performance through continuous improvements.