Jishnu Vijayan

I owned the complete setup and scale-up of a new HORECA division in the UAE, leading the business from zero market presence to a fully operational and revenue-generating unit. I drove UAE-wide sales strategy and execution, built strong relationships with key HORECA accounts and distributors, and implemented structured processes covering pricing, forecasting, CRM reporting, credit controls, and delivery SLAs. Through disciplined performance governance, cross-functional collaboration, and hands-on team leadership, I scaled the business to over 600 active customers and achieved AED 4+ million in monthly sales while building a high-performing sales team and a sustainable, compliant operating model.

At HK Enterprises, I served as the Sales Manager for the HoReCa sector, overseeing a team of 9 executives. I was responsible for managing sales activities across Dubai, Abu Dhabi, and Sharjah, focusing on premium and mid-sized restaurants. My role involved developing and executing strategic sales plans, driving market penetration, and enhancing customer relationships. I successfully increased market share and revenue by tailoring solutions to the specific needs of high-end and mid-level dining establishments, achieving significant sales growth in these key markets.

Managed accounts of all sizes by representing specified team externally with clients and internally by working with direct reports and supporting positions. Developed a thorough understanding of the clients' position in the market, their product/service, points of difference and competitive landscape.
•Build a full-scale sales operation from scratch; overlapped by establishing and developing sales systems, and marketing strategies. Implemented strategic goals for marketing campaigns with billings in the range of $1M to $3M; served as a supervisor, and handled of 10+ merchandising and sales staff.
•Served as the single point of contact for that client and managed all internal communication with the internal team. Authorized client input and feedback for all projects with detailed direction and timelines. Established and build strong working relationships with business leaders at all levels.
•Strategized with senior management regarding merging of new market products into traditional retail channels of distribution pertaining to evolving consumer challenges, Goods (FMCG) market. Designed and executed the account - based marketing, visibility and the share of shelf plans that focussed on demand generation and deals acceleration within strategic accounts.
•Managed day-to-day client communication and ongoing relationships as it relates to current, new and upcoming projects. Developed and maintained strategic long - term trusting relationships with high volume clients to accomplish organic growth and long -term company objectives.
•As necessary, visit clients, attend trade shows and other industry events to capitalize on networking and relationship-building opportunities Proactively remain connected to clients and the ever-changing market to access new search opportunities and ensure all viable clients are engaged on a regular and effective basis.
•Provided digital strategy, expertise, and leadership and served as a resource for creative and account groups for all things digital and interactive. Formulated and channelised sales and marketing initiatives to meet pipeline requirements for different account segments.

Identified and analyzed client goals and marketing strategies and solutions to achieve clients' objectives. Supervised the new joiners in the team. Delegated HNI costumers to identify their banking needs and facilitate bank's retail products.
•Organized discussions with the HR Heads and Finance Heads of various companies' ranges from mid to MNC's to imitate a corporate relationship/collaboration with them. Developed a good rapport with our business clients and attune the value-added customer services merging their needs and banking norms.

Facilitated HNI costumers to identify their banking needs and facilitate bank's retail Products. Commissioned various Banking activities and retail products.