Marketing Manager - MEA
Nufroth
Total des années d'expérience :15 years, 10 Mois
NuForth | Consumer Electronics & Appliances Distribution Company
Brands: SanDisk (Africa) | Logitech (Africa) | TCL (Africa) | CHiQ (UAE) | Admiral (MEA)
• Strategic Branding & Partnership Development: Lead the strategic development of NuForth's brand identity, building visibility across the MEA region. Forge and cultivate robust partnerships with prominent trade and media entities, enhancing NuForth's marketing network and amplifying brand resonance.
• Partner Brand Empowerment: Collaborate with partner brands in UAE and Africa, crafting dynamic Go-To-Market strategies that fuel brand equity, inspire customer loyalty, and drive significant acquisition growth. Align partner brands' objectives with NuForth's marketing vision to achieve mutually beneficial outcomes.
• Innovative Social Media Strategies: Drive the evolution of NuForth's social footprint, creating impactful campaigns that fuel e-commerce sales and uncover new avenues for retail and platform expansion. Employ advanced analytics to optimize strategies, ensuring maximum user engagement and sales conversions.
• Event Management: Strategize and execute a wide range of engaging events throughout the region, elevating customer engagement and solidifying NuForth's position as an industry leader. Seamlessly blend virtual and in-person experiences to captivate diverse audiences and leave a lasting brand impression.
• Talent Cultivation: Pioneer the establishment of NuForth's dynamic marketing team, overseeing recruitment efforts both locally and internationally. Nurture a culture of excellence, skill development and teamwork to consistently deliver outstanding results.
• ROI-Driven Go-to-Market Strategies: Formulate effective go-to-market plans that strategically guide customers toward both retail and e-commerce platforms, meticulously optimizing ROI. Leverage data-driven insights to steer decision-making and maximize bottom-line success.
• Sales Forecasting & Market Insights: Employ a diverse range of research tools to analyse market trends and conduct comprehensive pricing analyses. Build data-backed sales forecasts and inventory strategies that facilitate operational success and adaptive market responsiveness.
• Retail Presence & Engagement: Amplify brand visibility within Eros Digital Home and other key Retail Chain stores and Hypermarkets. Innovate and execute engagement initiatives that resonate with audiences, forging lasting connections and affinity.
• Dynamic Trade Marketing Initiatives: Ensure up-to-date product displays and effective POS management within retailers' premises. Create impactful trade schemes and incentive programs tailored for Independent Retailers, strategically boosting performance during peak seasons such as Ramadan and year-end sales.
• Social Media Management: Continuously assess social media performance, optimizing both organic and paid channels through systematic testing. Generate high engagement levels by creating relevant, compelling content that fosters strong brand loyalty and audience growth.
• Collaborative Product Marketing: Collaborate with Brand Principal Regional and International Offices to meticulously plan, budget, and execute comprehensive GTM plans for pivotal product launches, endorsement events, VIP visits, and other pivotal communications.
• Robust E-Commerce Promotions: Forge close partnerships with 3P Platform Partners like Amazon, Noon and Carrefour to strategically promote, advertise, and establish dedicated online stores for the brands. Maintain consistent brand identity and descriptions across all online platforms.
• Strategic Partnerships & Market Expansion: Adapt international events like Asian Games, Transformers, and Neymar endorsements to cater to local markets, cultivating brand affinity among consumers and trade partners.
• Channel Marketing: Innovate compelling Dealer engagement strategies, including corporate activations such as Livestream Events, B2B webinars, lunches, and impactful product launches.
• Corporate Brand Evolution: Lead the evolution of Eros' corporate brand identity to resonate more effectively with consumers and relevant stakeholders. Strategically aligned the brand's image with current trends and consumer preferences.