Joanna Arida

• Led the end-to-end rebranding and relaunch of the agencys identity, including the successful
management of a comprehensive campaign from conceptualization to launch.
• Achieved a 135% increase in website traffic and boost in social media engagement within the first year.
• Managed 50 remote vendor relations and arranged schedules in a fast-paced, remote environment.

• Secured a 4-year lead role contract with Netflix.
• Executed high-profile campaigns with MAC Cosmetics (Global), Charlotte Tilbury (Ramadan), Louis
Vuitton, and Chopard (Cannes 2025).
• Gained a rich industry network through collaboration with major platforms, publications, and influencers.

• Managed a diverse portfolio of 8+ client accounts, including 4 major brands.
• Transformed client social media performance, elevating reels from 2-digit reach to viral campaigns, with
numerous videos achieving between 100, 000 and 1 million views.
• Drove brand growth for international clients through data-driven insights and continuous campaigns.

• Specialized in architectural conservation and urban design, with a focus on public place-making, cultural
heritage, and urban regeneration.