Senior Account Manager
National Network Communications
Total des années d'expérience :10 years, 2 Mois
• Develop, implement and manage clients social media strategies
• Define important social media KPIs
• Manage and oversee social media content
• Work with copywriters, designers, videographers and photographers to ensure a creative, informative and appealing content.
• Create influencers campaigns.
• Responsible of each client online media buying.
• Working with team members to create full fledged creative campaigns.
• Analyze and report social media actions on a monthly basis for successes and new opportunities.
• Customize social media pages (ex. Instagram, Facebook, Twitter, Google+, YouTube).
• Handle clients events live coverage on all social media platform.
Achievements:
- Created a full-fledge campaign for The Pink Caravan Ride (A breast cancer awareness initiative) / 70+ online influencers have participated in the Pink Caravan Pledge / Reaching 48M+ online users.
- 15K+ ticket sale via Social Media marketing to attend 1001 Nights acrobatic theatre in Al Majaz Amphitheatre.
- Concept, implementation and managing of a 360° campaign, "Imagine a World Without Photography", for Xposure International Photography Festival. This campaign was launched offline (still and digital billboards across Sharjah and Dubai highways), on print with Al-Khaleej newspaper and GulfNews, and online (social media, GDN), reaching more than 28M+ online users around the world.
- Launch and opening of the Khorfakkan Amphitheatre.
Developing and implementing Social Media and Digital marketing strategy for brand
development.
• Developing and implementing Social Media strategies across channels for brand awareness.
• Competitive Analysis / Bench-marking.
• Set objectives (KPIs, SEO).
• Develop content strategy (creation and curation).
• Oversee and manage the business branding design.
• Gathering team members to form a complete social department.
• Work and support the Social Media team in content writing, new engaging ideas to publish and pages monitoring.
Managing Online Campaign.
• Email campaigns: create concept, implement, monitor and analyze.
• PPC Campaign management: keyword search, campaign set-up, monitoring, analyzing and
reporting.
• Monitor brand mentions across the web.
• Ensure KPIs are met.
• Work and support the Social Media team in content writing, new engaging ideas to publish
and pages monitoring.
Create and execute Social Media strategies.
• Responsible of competitive research and bench-marking.
• Generate and publish daily content on the Social Media pages.
• Optimize the company’s pages to increase the content visibility, and meet the company’s
target.
• Create editorial calendars.
• Handle community outreach: GCC & MENA online influencers and bloggers.
• Live covering the company’s conferences on all Social platforms in many countries (Beirut,
Dubai, Kuwait, Riyadh, Casablanca and Cairo).
• Analyzing social metrics, insights and best practices and act upon the research.
• Collaborate with other departments for social media marketing purposes.
• Create, implement, monitor, analyze and report Social Media & online campaigns (Facebook,
Twitter, LinkedIn, Instgram, Google Adwords).
• Google Analytics reporting: track & analyze website traffic flow constantly and attain KPIs.
• Monitoring and analyzing Email campaigns (Mailchimp).
• SEO strategy, KPIs identification, implementation and monitoring.
