Joe Sabu

• Management of projects for the development and implementation of new features for client websites and apps
• Ensure projects are completed on time, within budget and without bugs or errors
• Communicate regarding assets or resources required from respective stakeholders for the execution of projects and ensure timely procurement of resources (Client team, other agencies involved)
• Creation of user stories and wireframes - prioritization and maintenance of the backlog
• Supervision of the progress of the development in the agile environment
• Track workflows in Jira, Asana, and Smartsheet.
• Ensure projects profitability and billing hours of the team
• Coordination with the different work teams (Global teams, Content managers, Creative team, Copywriters, Development teams).
• Client communication
• Organizing meetings (daily meetings, kick offs, brainstorming sessions, milestone meetings)
• Work with clients to uncover business requirements, craft appropriate strategies and identify/implement solutions that will help them achieve their business objectives
• Build trust and credibility with clients to generate new business opportunities as well as referrals and recommendations
• Negotiate contract agreements with clients and their procurement departments
• Brands include - GM (Cadillac, Chevrolet and OnStar)- 80%, Unilever (Tresemme), Tadawul, Ooredoo, Emirates NBD

Key Achievements
• Successfully led and completed the transformation of Cadillac and Chevrolet brand websites to an advanced AEM based CMS across the Middle-East markets
• Achieved record approval ratings from GM for the 2018-2019 aprais reviews and improved another 8.6 points in 2019-2020
• Ensuring committed support for the digital requirements of various MRM affiliated multinational and local brands

• Project Manage different client and in house digital projects from planning till deployment with available in house resources and supplement the shortage with expert outsourcing teams.
• Leading strategic digital marketing challenges for different client accounts across web, mobile, digital media and social media platform that resulted in increased brand engagement and ROI.
• Implementation of CRM tools suited to client needs to drive and maintain communication with users effectively.
Providing regular in-depth detailed analysis of all digital metrics, preparing social media calendar, scoreboards and competitor analysis.
• Using new processes, procedures, monitoring capabilities in helping the organization infrastructure to reform itself and adapt for business growth and market trends.
• Conducting competitor analysis to understand market trends & achieving market share metrics.
• Analyzing strategic planning, forecasting and resource allocation.
• Consultation for server storage and brands.
• Manage Channel Programmes for client accounts.

Key Achievements
• Execution of the online launch campaign of the latest Gen10 series of servers from HPE.
• Executed the Alibaba Cloud (YVOLV in UAE) project for a new website and Digital Marketing Campaign for a period of 6 months by exceeding the number of MQLs.
• Implementation of customized CRM for HPE and Aruba channel partners. HPE CRM project included a mobile app (IOS and Android)

• Acquired Client Accounts and Assess client requirements, provide them product and technical consultations, devise solutions and delivered projects with high success rate.
• Use client feedback and personal network to develop marketing intelligence for generating leads.
• Leading strategic digital marketing challenges for different client accounts across web, mobile, digital media and social media platform that resulted in increased brand engagement and ROI.
• Project Manage in-house web projects, from planning till deployment with the in-house and outsourced resources; arrange necessary training to key players.
• Providing regular in-depth detailed analysis of all digital metrics.
• Using new processes, procedures, monitoring capabilities in helping the organization infrastructure to reform itself and adapt for business growth and market trends.
• Preparing social media calendar, scoreboards, competitor analysis.
• Managing the servers and coordinate with the server admins to make sure the applications stays up and running throughout.
• Conducting competitor analysis to understand market trends & achieving market share metrics.
• Analysing strategic planning, forecasting and resource allocation.

Key Achievements
• Implementation of Kayako CRM for Omnix group, Customized CRM for Jeera (social media platform).
• Acquired new client accounts, generated revenue and delivered projects based on stake holder expectations.
• Achieved over AED 3 million in online sales for Cirque Le Noir, a Live Entertainment Show.
• Implementation of Signalling application for the IDRIS-Qatar project(Project of Government of Qatar - Client - Bouyeug Construction).

• Execution of Digital requirements with quality development teams across the world
• Enhancing the project with better UI and technology standards as per the latest web technologies
• Some of the main Clientele included E-Motor (www.e-motor.com.au) from Australia, Gdex (www.globaldealerx.com) from the Netherlands

Acquired high potential New Client Accounts and maintained the success and
satisfaction rate throughout the projects cycle.
• Attracted existing Client Accounts to use additional services thereby increasing
revenue.
• Executed project scope definition and translated client requirements into technical
requirements and functional specifications.
• Created proposals based on requirements for the prospective clients.
• Coordinated Demos for the clients throughout the project cycle on set milestones.
• Emerged as POC for all critical issues that arises during development, testing or
during support.
• Helped internal and external stakeholders sufficiently informed on a regular and
as needed basis.
• Streamlined projects execution with the assigned team of developers and
designers, delivery and post-delivery communications.
• Contributed to devise new business strategies, business from existing customers,
reference selling.
Key Achievements
• Joined as a Business Analyst Trainee, got promoted as an Associate Business
Analyst within 6 months based on unmatched revenue generation results.
• The assigned targets were consistently met. Achieved more than 4 times the
assigned target in straight 5 months and set new benchmarks.