Joelle Moaccad

o Manages the Retail Marketing for all L’Occitane stores across the UAE
o Plans 360 marketing campaigns for L’Occitane’s monthly launches and liaises with internal stakeholders
o Organizes collaborations with different social groups
o Establishes long-term co-branded partnerships with various brands
o Hosts and plans regular in-store events to drive traffic to stores and increase sales
o Plans and executes in-mall animations & podiums
o Manages local media ATL & BTL
o Plans SMS and Email campaigns targeted and segmented depending on target audience
o Coordinates with suppliers for design and production of deliverables
o Tracks stores’ performance and plans ad-hoc promotions and activities
o Monthly marketing and promotional reporting for launches
o Plans influencer and blogger activations in and out of stores
o Project management of all out-of-store events and pop-ups
o Budget planning and tracking
o Conducts analysis and monitors KPIs, and campaign ROI

Regional Graphic Designer handling all Marketing, Merchandising, and Advertising visuals in stores and online across the region for L'Occitane En Provence, a multinational French brand.

Responsible for conceptualizing and executing ATL, BTL and digital designs for global and regional brands such as Nike, Kitkat, Damas, HSBC, Unilever, Delonghi, DU, Arabtec, Nokia, Nespresso, etc.

Intern in the creative department at Leo Burnett. Worked as a junior art director on clients such as McDonald's, Al Arabiya News Channel, DU etc. Created layouts for outdoor print ads (McDonald's) and worked on a full campaign for Al Arabiya News Channel along with a team of 4 people.