John Dayal

Effectively planned & executed marketing campaigns for multinational brands such as The Coca-Cola Company, Al-Jazeera Media Network, Lactalis International, Etisalat while understanding their strategic communication needs & using the agency’s resources efficiently to service them. Wrote campaign strategy through identification of consumer mindsets, market trends & presented creative concepts. Supported the department with administrative tasks such as managing budgets, invoicing clients, processing payments & organizing meetings.

The Coca-Cola Company
● Managed & executed a multi-national cricket tournament for Sprite over a 5-month time period, with over 450 teams participating.
● Executed a large-scale finals event for Sprite attended by over 10, 000 people while managing stadium branding, celebrities, food, security, passes, a celebrity exhibition match, jerseys, an onsite shoot & the overall project budget.
● Launched a comprehensive communication plan for the Sprite cricket tournament & finals including ATL & BTL deliverables while managing the brand’s social media, website & catering to any additional communication or design needs.
● Executed activations for Sprite held at labor camps & ICCA with celebrity performances while managing the branding, MC’s, giveaways & the overall event flow.
● Branded the International Premier Tennis League 2015 with Coca-Cola, produced & delivered a Coca-Cola refreshment booth to Irish village along with branded t-shirts.

Al-Jazeera Media Network
● Independently launched a global digital campaign for Al-Jazeera English to 8 markets including South Africa, Australia & United Kingdom.

Lactalis International
● Wrote winning campaign strategy for Lactalis International & launched an ATL campaign for the KSA market independently.
● Neutralized a troubled agency-client relationship through strong interpersonal & project management skills.

Etisalat
● Managed & launched several campaigns for Etisalat UAE with strong expertise in Business & Enterprise communication.
● Became the trusted point of contact for Etisalat Business by displaying a thorough understanding of the client’s needs & presenting winning creative work.

Assisted the marketing department with launching advertising campaigns, managing & executing events, & launching CRM initiatives while managing multiple agencies. Independently managing the brands social media. Creating monthly marketing reports highlighting dealer spend & activities, website performance & enquiries.
● Managed the press kits, promoters & onsite catering at Qatar Motor Show 2014.
● Managing 50+ cars, welcome stations & POSM marketing at a Fleet Event.
● Independently executed a research project on driving schools in Dubai to map out key TA demographics & identify the most beneficial driving school for a potential partnership.

Quickly gained proficiency in content management systems & managed websites for various brands, ensuring their content is up-to-date, fixing errors & optimizing the portals.
● Launched the mobile site for Volkswagen Middle East across the MENA region.