John Paul Acabado

Digital Marketing ECommerce Manager at Al Sorayai Group

• Saudi Arabia - Jeddah
• December 2014 to March 2018

• Managing E-Commerce Department, Digital Marketing and Media & Communication of AlSorayai Group
• Pioneered on the creation, development and evolution ofASG e-commerce presence in building the online store (own platform) https://www.al-sorayai.com/.
• Knowledge on main touch points on Magento for better UX/UI
• Set-up the team that shape ASG, shifting from traditional to digital, adopting the current market trends in online.
• Create and deploy eCommerce/Digital marketing strategies to increase acquisitions, conversion oriented traffics, retention and engagement other loyalty programs.
• Practice RACE strategy on Omni-channel includes but are not limited to SEO, SEM, Affiliate Marketing, Email, Retargeting and Marketplaces.
• Assure cross-functional alignment through effective partnership with development, Brand and marketing teams to provide seamless customer experienced.
• Responsible for all the key ways to drive potential customers to the online buying experience includes Paid Search (PPC), Search Engine Optimisation (SEO),
• Also to include the establishment of key traffic-driving partnerships online. Maximize paid/natural search traffic and order conversion, while meeting cost per acquisition targets.
• advertising both online and offline drive to store and web site print campaign to create awareness /promote key seasonal merchandise and multi-channel customer opportunity
• Tasked to boost the digital presence of ASG in the market for both offline and online). Main focus on social media engagement. Design, build and maintain our social media presence.
• Consideration on selected Affiliates/marketplaces (Souq-Amazon, Dokkan Afkar, Wadi, Noon and JolliChic.).
• Responsible for content management of eCommerce platforms of Souq.com, Alibaba.com, ASG Commercial Website and future platforms including the updating of images and products in accordance with marketing calendar.
• Manage day-to-day online store operations and optimize performance to ensure the online sales targets are reached.
• Successfully transformed the old version of the website of Al Sorayai Group with a groundbreaking delivery in just 15 days with is more corporate in nature and connected to stock exchange.
• Assure the ongoing maintenance of Ecommerce events and activities calendars, including home page and category page features, landing page creation and related online consumer experiences of ASG Commercial Website/Flooring and ASG Online Store.
• Maintain the continuous development and improvement of existing touch points - including desktop, smartphone and mobile (Salesman Apps) - and identification of new and emerging opportunities trending and practice online.
• Responsible for developing and reaching regional Ecommerce revenue and growth goals.
• Oversee a highly skilled account management team dedicated to growing revenues for customers specific to the online space.
• Track and measure all online sales and programs; designing test strategies and creative to optimize results. Assist Marketing Team with website overhaul and ecommerce on commercial website of ASG
• Develop and execute an online customer acquisition plan designed to maximize site traffic and sales demand.
• Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new ideas and creative growth strategies.
• Plan, execute, and measure experiments and conversion test.

ASSISTANT MARKETING MANAGER at Aratex & GrassCo (Member of AlSorayai Group)

• Saudi Arabia - Jeddah
• December 2014 to March 2015

• Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Lead the eCommerce team

Designing, creating and delivering marketing programs to support the growth and expansion of company products and services. Coordinates and implements marketing communication projects in multiple mediums including retail, digital, print, advertising and public relations. Organizes the preparation of marketing materials such as brochures, website and client communications. Prepare status reports on marketing efforts. Develops sales presentations and promotions, provides reports based on information collected such as marketing trends, competition, new products and pricing.

Export Operations Supervisor at Mada Carpet Company

• Saudi Arabia - Yanbu
• March 2013 to October 2014

 Dedicated on all Export related concern and required coordination.
 20% of time is dedicated on assisting President & HR
 Directly reporting to Sales & Marketing Manager & President for Support and Admin Matters.
 To attend only on export matters.
 Communicating directly to customers.
 Arranging shipments
 To develop
1. Export List (PI List)
2. Follow-up List
3. Shipment Lead-time Status
4. Evaluation on Export Sales
5. Samples tracking update
 Directs foreign markets through creating awareness of our new develop products.
 Scanning exports markets for potential customers
 Prepare and provide customers with quotations
 Negotiates trial orders with foreign sales agents and distributors to establish launching products on each markets
 Assisting on sales forecast by country
 Assisting on arrangements on foreign fairs (Germany, China. Turkey) and logistics. Ensure that our presence will be visible and reflect our premium products.
 Arranges shipping details
 Follow up with operations to ensure QA and achieve customer satisfaction in a timely manner.
 Coordinate with designing department for the designs according to customer request on their foreign market trends.

Executive Secretary at Mada Carpet Company

• Saudi Arabia - Yanbu
• January 2011 to February 2014

Assisting President with the following:
 Updating the company registers (certificates & approvals) with coordination with HR
 Organize the Presidents workplace daily.
 Establish plan with all duties of organization (yearly/Monthly and weekly)
 Nominated as Head of Safety Committee Team from 2011-2012. Synchronized/arranged the offices and all the factory areas with President’s direction.
 Active Participant on all business meetings on the strategy analysis, Target agreements and performance review as team support, BoD
 ERP (GP) successfully achieve the target internal & external GO-LIVE as one of the active team member. Project / tracking
 Synchronize the company KPI’s by grading % scheme program that resulted on changing the whole factory with best practice of standards and quality acknowledge by Head Office.
 Information channel of MCC.
 Know how knowledge: Assisting the Admin, Sales & Marketing, Operations and Finance Department.
 In-depth participation on all Management aspects including consultations to achieved mission, vision & objective/Strategy of the company and EBITDA.
 Nominated as 1 of the 8 Key personnel of MCC in the year 2011
 Achieve/practice EEA competencies
 Coordinates manpower hiring
 Do minutes and presentations on all the meetings
 Control the task management list (office of President).
 Responsible on travel preparations (DOMOTEX), business trips and employees annual vacations tickets.
 Custodian of company seal and letterheads.
 Controller of office stationeries

Assisting the Sales & Marketing Manager with the following:
 Daily preparation of the planner of Sales & Marketing Manager (Local & Export).
 Provides assistance on forecasting & budgeting of Sales & Marketing for the whole fiscal year.
 Communicate directly with the Export customers around the globe from inquiry to orders with or without supervision.
 Prepare Proforma Invoices and order for production
 Serve as coordinator linked between departments of the company.
 Assisting on the preparations schedule of loadings per months & analysis
 Responsible in ordering containers.
 Act as mediator between inspectors (SGS) for selected countries such as Indonesian customers.
 Responsible for preparations of shipping documents and sending to the customers.
 Filing of sales documents.
 Act as a channel of information’s.
 Check agreements & delivery notes after loadings.
 Prepare proposal and recommendations for marketing plan.
 Responsible in assisting the sales and marketing team on presentations (budget meetings, sales meetings, marketing meetings, business forecast Q1, 2, 3 &4, and sales strategies).
 Recording daily summary of production and stock reports.
 Sample preparations.
 Other on-spot tasks from time to time.
Assisting the Personnel Manager on the following:
 Correspondence & Memos
 Recruitment
 Government formalities
 Insurance (Health)
 Adherence of Policies for employees
 Employees record filing
 Databases
 Other on-spot tasks from time to time.

Executive Secretary at Erne Fittings Middle East Co. Ltd.

• Saudi Arabia - Jubail
• August 2009 to January 2011

 Responsible for planner (calendar) of President
 Do minutes during the internal / external meetings and disseminate (approved MoM) to all the participants within 72 hours.
 Procuring and control the issuance, inventory and orders of office stationeries and pantry items.
 Arrange company concern requirements such as airfare tickets, transfer/s, hotel and catering bookings.
 Accountable of safe keeping company records, registers, memos, government documents, certificates, incoming and outgoing post mails, couriers and emails.
 Manages issuance, release of the company official seal (President Stamp), letter headings and other corporate matters.
 Per instruction by President: Accountable for the meetings of EFME BOARD OF DIRECTORS (BoD) by sending correspondents/or communications and as well as making sure that the messages are correctly relay from the board members corporate business organization. Notices must be conveys to all the board one (1) week prior to the meeting either by memorandum emails and calls. Sets monthly official date, time and place of board meetings and if necessary give reminders (protocols) applicable stated in the, Articles of Association, Joint Venture Agreement, addendum of JV and other legal papers signed of every board member.
 If necessary responsible for attending incoming and outgoing phone calls and immediately transferred to the desired department.
 Reminding President and the entire department heads for important tasks, meetings and events.
 Flexible for any given request/task or work assignments by other department if necessary and with approval permission from President.
 Serving confidential notices (Internal memo) from President to other departments when the need arise.
 Assisting the President and other given tasks from time to time. Draft and transcribe correspondence of President.
 Act as channel of information among all the Departments.
 Assisting and coordinating with the Sales Department by receiving biddings such as ARAMCO Bid (RFQ’s), transmitting via fax and email the received RFQ’s to the Sales Managers, Supply Chain Manager and President as a loop. Summarizing and devise report for accessibility of the received RFQ’s, organizing data’s and communicating to the vendors to provide timely reports.
 Responsible for the employee’s accommodation as Building Manager.
 Helping on the modification of HSE in the Quality and Safety department.
 Sending memo on behalf of President either external or internal, relaying messages to other departments.
 Reserve/coordinates conference rooms and make necessary arrangements for meetings and seminars.
 Keep track of appointments, meetings and keep confidential records reports.
 Mail, Memo and Fax distribution.
 Coordinate with couriers for receiving and dispatch to enable timely deliveries.
 Coordinating on behalf of President in sourcing reliable agencies in the Philippines, India, Pakistan, Nepal and Sri Lanka to fill-up the manpower requirements of the company. Amending contract and policy if necessary.
 Act as information centre on attending and preparation of Exhibition (e.g. Big 5 Dubai).

General Manager at Smoothway Travel & Tours

• Philippines
• October 2008 to August 2009

Sales & Marketing Manager at Sophia International Travel & Tours

• Philippines
• December 2007 to September 2008

Export Manager at Hopemart International

• Philippines
• May 2007 to November 2007

Sales & Marketing Manager at Al Saba Trading

• Philippines
• December 2006 to May 2007