John Prasad Kandamparambil

Responsible for the digitalization of IndianOil by converging people, process and technology. Bringing synergy between various lines of business and laying the foundation for building a future ready organisation.

Domain expert in marketing, handpicked by the top management of IndianOil to drive the digital initiatives of IndianOil with a customer centric view point.

Finalised the high value tender for providing the digital platform for the Dealer Management System (DMS) and Customer Relationship Management (CRM) project to be implemented at IndianOil.

Creating a process view of the Organisation. Engaging the various stake holders especially the various activities and sub-functions in the Marketing Division of IndianOil.

Change management - handling the acceptance and usage of the digital platform across 35000 customer touch points as well as over 100 field offices.

Preparing broad guidelines for appointing a consultant for putting in place a comprehensive IT strategy and implementation for IndianOil.

Promoting start-ups in the field of Customer Experience Management and Data Collection and Analysis.

Handled a key, independent leadership position at IndianOil, which involved heading a Divisional Office with over 24 officers and staff, in a sales divisional area which is considered the stronghold of a major competitor.

Experienced and handled the pressures associated with maintaining Market Share in a market where the competition is strong.

Convinced the top management to invest in long-term infrastructure projects that would help IndianOil compete effectively in this market. Identified and procured 100 acres of suitable land for setting up a major pipeline fed terminal at Vizag. This terminal would be a game changer as the dependence on our competitor’s facilities would cease. This terminal once commissioned, would also help evacuate product from the new IOC refinery at Paradip in Orissa.

Modernised and changed the look and feel of all fuel stations of IOC in the beautiful City of Vizag.

Led team Vizag during the Cyclone HudHud that struck Vizag on 12th October 2014. The fuel retailing at the fuel stations were restored within 24 hours which helped avoid a fuel crisis in view of the panic buying that was about to set in. This was appreciated by the Chief Minister of the State. The IOC management also issued an Instrument of Appreciation for ‘leading the entire team to bring back normalcy in fuel supplies’.

Automated all fuel stations in the City of Vizag. The Union Minister of Civil Aviation, dedicated the automated outlets to the Nation. This was in line with the larger vision of the Company as well as the PM’s initiative of promoting smart cities.

Responsible for building/driving mind share and market share of retail fuel brands like XTRAPREMIUM, XTRAMILE and Autogas. Also, retail service brand XTRACARE.

One point contact for managing promo campaigns for the retail brands including planning, executing, monitoring etc.

Coordinating with 16 State Offices and 66 Retail Field Divisional offices across the country for implementation of branding activities - ATL as well as BTL.

Tracking the brands across the nation through market research.

The current brand budget handled for the various brands handled by me is about Rs 100 Crores.

The turnover of brands handled by me is about 3000 Crores.

Marketing of Petroluem Products through a retail network of 39 outlets spread over 2 Districts of Tamil Nadu, India.

Responsible for Dealer motivation, meeting sales targets, retail development, identifying locations for setting up outlets, selection of dealers, dealer and forecourt staff training, local promos, inspections and monitoring etc.

Handled both Retail and B2B marketing. Operated Fishing Harbour Installation at Cochin for bunkering to Fishing Vessals. Commissioned Pipeline for supply of Naptha to 100 MW BSES Kerala Power Plant. Commissioned Tankage for 100 MW Brahmapuram Diese Power Plant. Handled import of Naphtha by FACT. Supplies to Navy, Railways and State Road Transport undertakings.

Commissioned the Rajahmundry Depot which handled white oil supplies to various Dealers and B2B customer in 4 districts of Andhra Pradesh, India. Operated the railfed Depot handling both planning, supply & distribution, accounting etc.

Also handled the sales area EG District for a brief period as an independent sales officer based at Rajahmundry.

On the job experience in manufacturing picture tubes on a production line.