Corporate Communications
Publicis Groupe
Total years of experience :9 years, 2 Months
Led the creation of detailed press materials for both the agency and clients, ensuring effective communication strategies.
Collaborated with teams and clients nationwide for effective press coordination.
Managed media relations / interactions and content coverage for key brands.
Executed internal comms mandates including newsletters, mailers, and social media.
Develop & strengthen web & social foothold of key brands under Publicis Groupe
Engaged as a member of the International PR Council group.
Played an instrumental role in negating crisis communications during challenging industry events, effectively mitigating negative press coverage & preserving the brand's reputation.
Spearheaded a cross-functional team to develop and execute successful influencer marketing campaigns, resulting in increase in brand engagement and social media reach.
Key Result Areas: Spearheaded the development of press materials for the agency and various brands, ensuring impactful communication strategies. Coordinated press activities with teams and clients across India. Managed media relations and content dissemination. Oversaw internal communication strategies. Contributed as a member of the International PR Council. Orchestrated several comprehensive brand positioning campaigns that led to increase in media engagement and brand visibility.
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