خوسيه بينافيديس

Responsible for planning, developing, and executing the Marketing Plan of Moet Hennessy in Colombia.

Complete brand ownership and business owner = Finance: MH Portfolio P&L Owner. Supply chain: Negotiation
and follow up of products with brand houses. Sales: Forecast development and volume objective achievement S&OP.
Trade Marketing: Planning Portfolio Channel strategies.
2021 results:
- +57% vs 2020 Sales Volume. 102% Budget Sales.
- Champagnes SOM leaders: 90%.

- 80% portfolio success photo achievement in key clients.

Head of external relationships: agencies (BTL, ATL, Digital and PR) and clients.
Portfolio A&P budget management.
Analysis of regional brand behavior: Volume, Market Share, Pricing, and Distribution. Analysis of
competitors behavior, to identify opportunities and action plans.