sales manager
AlFardan Group
مجموع سنوات الخبرة :27 years, 2 أشهر
Business Head- Sales Manager - Lubricants, Spare Parts & Batteries at Alfardan Commercial, Doha,
Qatar since June, 2016 to present.
Heading Sales, Procurement, Operations & Inventory of leading premium Tier 1 Automotive Lubricants,
Batteries & Spare Parts business.
Managing a sales team of 8 people & directly reporting to General Manager.
Managing sale of automotive Lubricants in a tune of 1 million liters per year, 10, 000 batteries per year in
the state of Qatar.
Expert in preparation & presentation of Annual Budget, Profit & loss statement, business plan to the
Management & Principal.
Bought new Business prospects & set up of premium Batteries & Spare Parts Business.
Evaluated Prospective suppliers before signing them up to ensure they meet organization’s needs.
Oversee & coordinate in executing the Sales business tactics for development, marketing & sales of all the
products in the profile category.
Creating & developing a long term stable sales plan strategy to improve sales results to meet the
monthly/quarterly/annual budgeted targets.
Key Achievements in the Current Role
Within a span of 1 year, improved the sales of premium tier 1 lubricant from 551 KL to 800 KL- annually
in the state of Qatar with an aggressive growth of 45% with an improved GP% from 10% to 20%
respectively maintaining a stable growth of 10% YOY.
Within a span of 1 year, opening & setting up of battery & spare Parts distribution business
in the Company.
Started & improved the battery business with 3, 000 pieces sales annually to 10, 000 pieces sales annually
within 1 year with a growth of 233% & maintaining a GP% of 21% thereon.
Aggressively worked out, explored & increased the retail outlets from 119 to 250 in the Company thereby
increased the lubricants sale at a growth rate of 45% annually.
Bought out a systematic & professional approach to the sales & the entire coordination team in meeting
up the aspirations of the Management.
Procurement & Category Management - Kuwait Auto Parts Import Co., July' 2014 - Till Now (Japanese & Korean Parts)
Administration & Control of Procurement Department for approving & directing Purchase orders for Japanese & Korean Genuine & Aftermarket Parts.
Evaluate Prospective suppliers before signing them up to ensure they meet organization’s needs.
Overseeing a team of Analysts & Category Managers in development & implementation of Category plans
Oversee & coordinate in executing the Business tactics for development, marketing & sales of the product in the Category.
Creating & developing a long term plan strategy for development of the Category to improve sales results & deliver Customer Category objectives.
Leading Category Management projects to optimize category ranging, pricing and promotions across customer channels.
Managing a large portfolio of approx. more than 250 retail brands & developing strategies for each at product Category level.
Key Achievements in the Current Role
Created Product Categories & linked systematically with the Part Codes to increase the basket of
Customer inquiries in the retail as well as wholesale channels to achieve & improve sales.
Administration & Control of Procurement Department for approving & directing Purchase orders for American Genuine & Aftermarket parts.
Manage and control Overall Parts branch sales operation functions effectively in short & long term plan, lead and guide Parts sales staff to achieve targeted objectives.
Identification of vendors by researching product availability
Preparing project specific terms and conditions of purchase
Negotiation with vendors and issuance of purchase orders based on the best-quoted prices.
Preparing the purchase budgets for the American Spare Parts Division to the Management.
Warehouse Management and operations
Space and Resource planning
Key Achievements in the Procurement & Planning Role
USD 10 Million Dollars worth of Inventory management
Controlled Purchases by 12% to achieve the targetted Inventory level
Reduced the Inventory level by 8% in comparison to the previous year Inventory level
With desired level stocks within nine months of operations without any impact on sales targets
Created 3000 Bin Locations in the warehouse for better storage and allocation of Parts.
Analyzing Operations of Parts department, hold quarterly & monthly review meetings to measure and improve on targets to meet organization objective.
Preparing comprehensive summary on sales reports, slow moving Parts, Price Change.
Responsible for approving & directing Purchase order for Parts department.
Impact on inventory, SWOT analysis, suggesting ideas and counter measures to improve targets
Increase productivity & Cost control by eliminating the Non-value added operational activities.
Human resource planning and management
Parts Operations & Warehouse Management:
Audited & ensured the Toyota's seven storage techniques in the Warehouse.
Creating Standard operating procedures & infrastructure planning to improve operational efficiencies.
Lead team to implement visual control boards to visualize & track productivity on an hourly basis following one of the 14 Principles of Toyota.
IT: Information Technology
Liaison between the user and the System Department to bring out new business Process from conceptualization and requirements determination to final testing and implementation in Parts Franchises
Prepare Logical design (Test Cases, Test scripts etc., ) user manual & user demo with training
Functional & Non-Functional testing- Software Performance testing, load testing, stability, usability & security, performance testing
Responsible for Audit and taking system controls with respect to data conversion from the old system to new system, Parameterization, Configuration, Integrity check, synchronization of data.
Focused in providing ERP support to all remote users, playing key functional role between Inventory, warehouse management, material management, sales and distribution management.
Continuous Interaction and liaison with the user identifying key requirements in terms of system process development as per the emerging Automotive Industry practices
Reporting to DGM-Systems & finalization of process & module sign off with the user department.
Manage teams at both ends to get the desired result on time
Functional & Non-Functional testing- software performance testing, load testing, stability, usability & security, performance testing.
Sr.Executive/Assistant Manager -Parts Warehouse - June 1997 -Dec 2005
Administered, supervised, monitored operational procedures and coordinated daily activities of a team of 15 members engaged in verification of incoming & outgoing consignments
Handling, preservation, receiving, loading, unloading, transportation, stacking, dispatch, & keeping warehouse inventory current.
Traced history of items to determine reasons for discrepancies & recommended actions to resolve
Continuous review of bin location to ensure optimum travel distances for storage and easy retrieval for fast moving items. (Application of Toyota's Seven Storage Techniques)
Measure actual performance against goals on a regular basis & presents result to the Management for decision making & suggests ideas & views for improvements
Manages & controls storage & distribution activities of the warehouse to ensure maximum Utilization of facilities & space in an efficient manner.