Regional Marketing Director (Nutraceuticals Division) - IMEA Region
Active Bio Life Science GmbH
مجموع سنوات الخبرة :26 years, 4 أشهر
Active Bio Life Science GmbH (amitamin®) the manufacturer and the owner of the well-known brand amitamin® the pharmaceutical grade Nutraceuticals from Germany.
Extra Care Medical Trading LLC the distributor of amitamin® and the partner of leading pharmaceutical and Nutraceutical brands in the United Arab Emirates. Regional marketing manager, acting as marketing and commercial leader across two Vitamins/Provitamins brands (amitamin & vtamino). Leading multifunctional teams of Marketing, R&D, and business development, technical operations, regulatory and the brands P&L across the MENA region.
Main responsibilities:
Recruit and manage new distributors across the MENA region. Successful On-boarding of distributors in KSA, UAE, Qatar, Bahrain & Egypt resulted in engaging, empowering and retaining the distributors.
Lead the overall online and offline business commercial planning process for a Vitamin, Mineral, Herb, and Supplement portfolio.www.vtamino.com, www.holiocare.com, www.amitamin.ae
Lead the brand strategy across competitive market assessment, consumer understanding, portfolio strategy, communication strategy, and budget management and innovation roadmap.
Lead and monitor the new products development stage process from concept through commercialization including product design and packaging.
Contribute and oversee commercial plans development including brand strategy, pricing strategy, packaging, communication, pricing, claims.
Oversee and manage all aspects of the e-commerce webshops (vtamino.com, holiocare.com) and the marketplaces (amazon, noon, Carrefour) by working closely with key stakeholder’s supply chain, marketing, digital communication, CRM, IT, Finance and logistics.
Lead the team of franchise managers, e-commerce manager to deliver business priorities and to drive B2C/B2B customer acquisition, lead generation and revenue generation.
Lead and monitor the strategies to drive awareness of media through channel partners, monitoring and of blogs, articles, and influencer partnerships.
MAJDI FOOD COMPANY -DUBAI, U.A.E. -NATIONAL TRADING AND DEVELOPING ESTABLISHMENT (NTDE)-
REGIONAL DIRECTOR, SALES & MARKETING NTDE Group is a leading distribution and logistics partner in the Middle East region for many renowned international
brands. As regional sales & marketing director, continue to directly manage UAE market and continue to supervise and
manage the relationship with Majdi distributors across MENA region. Mainly responsible for planning, development
and implementation of the company's sales and marketing strategy across the region, in addition to managing and
analyzing the region's P&L and overall performance against targets & budgets.
Main responsibilities:
Continue to Develop and manage the company’s sales and marketing strategy, targets and budgets.
Continue to lead the strategic planning process, communicating the vision/strategy to the region’s center and field
based team members.
Continue to measure and maintain the departments KPI's and work with the senior management to proactively
develop the forward strategy for the business.
Develop and monitor Route-to-Market strategy, product positioning, packaging, and pricing strategy to produce
a long-term and sustainable market share
Working closely with the company’s sales & marketing teams across the region; enable them to meet their
commercial objectives by providing them with appropriate tools, materials and presentations.
Oversee the implementation of the marketing strategy - including campaigns, events, digital marketing, and PR.
Analyze sales results of key promotional efforts to provide best practices and recommendations.
Manage and analyze the region's P&L and overall performance against targets & budgets.
Manage and maintain strong working relationships with distributors to achieve business goals.
Undertake continuous analysis of competitive environment and consumer trends.
Create the culture of excellence in execution that embraces and rewards high performance.
Main Achievements:
Implemented a regional cost cutting strategy to maintain bottom line and stabilize expenses
Restructured our teams in 4 countries and cut expenses by 12%
Expanded customer base by 78% in two years by consistently delivering goal-surpassing marketing results
Identified opportunities, researched new product possibilities, collaborated with our teams and created campaigns
generating 5% of new annual sales
Developed new Go-to-Market strategy and achieved overall regional growth of 20%
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet
Al Seer trading is considered one of the largest distributors of FMCG leading brands across the lower Gulf region. Distributed by Al Seer, Majdi is a leading brand across the GCC region. The company produces and supplies spices, herbs, flavorings, and seasonings to consumers and food-service providers, through distributors, to major regional markets such as KSA, Qatar, UAE, Kuwait and Oman. As regional sales and marketing director work closely with distributors, and responsible for planning, development and implementation of the company's sales and marketing strategies, marketing communications and public relations activities, both external and internal.
Main responsibilities:
Develop, implement, monitor and review all sales and marketing strategies and budgets for the business in UAE, Kuwait, Qatar, KSA and Oman
Develop and recommend product positioning, packaging, and pricing strategy to produce a long-term and sustainable market share
Identify potential markets and ensure consistent growth of existing markets
Negotiate contracts with distributors, establish distribution networks and develop distribution strategies
Build and maintain strategic and tactical relationship with the distributors to ensure a close and influential relationship within all levels of the distributors’ team
Develop training materials & train distributors’ teams in all countries
Coordinate and execute the participation in regional and international exhibitions and events
Measure and maintain the departments KPI's and work with the senior management to proactively develop the forward strategy for the business
Work on product line expansion and rationalization as needed in every country
Forecast, measure, analyze and report the impact of programs on sales and brand awareness
Activate and develop sales channels such as Modern Trade, Foodesrvice, Traditional Trade and export and work closely with distributors to ensure success
Main Achievements:
Successfully restructured and led the marketing and sales department by modifying responsibilities and roles to increase efficiency and better meet changing demands within the local marketplace
Reduced marketing expenses by 20% within 1st year
Increased the bottom line in 2013 by 50%, by achieving an overall regional sales growth of 22%
Identified market opportunities and researched new product possibilities in U.A.E., Iraq and Bahrain
Led market launch of 60 SKUs in U.A.E. and achieved more than 40% listing in Modern Trade and Traditional Trade within 1 year. Achieved 50% extra growth over the target and 10% saving on the budget
California Grinders, foodservice company based in San Diego, CA. The company serves clients across a wide range of B&I, schools, hospitals and coffee shops throughout San Diego County.
Main responsibilities:
Develop pricing strategies to optimize growth and profitability
Develop a strategic marketing plan and provide “hands on” leadership during its execution
Develop tailored product and promotional strategies for the Foodservice channel, including advertising, public relations, communication initiatives, online marketing, social media, brochures, etc.
Support product line expansions and rationalization as needed
Participate in customer visits and in trade shows to assist the sales force
Main Achievements:
• Delivered 8% - 10% bottom-line savings against total annual budget
• Scheduled and supervised more than 120 sales presentations across Southern California, resulted in improving ROI by 120% and generated orders in excess of 50% in six months
• Established essential partnerships with national clients and vendors such as US Food Services, San Diego Community College District, University of California, UC Markets, UC Medical Centers, Sharp Hospitals, Scripps Hospitals, Safeway and Vons
• Developed advertising strategies, layout, and design of new items, package and channels
Appointed to lead the sales and marketing department for a start-up digital signage company. As sales and marketing manager, responsible for overseeing all sales and marketing activities of the business
Main Achievements:
Focused sales team efforts on qualification of high-level prospective clients in contrast to random client capture, leading to increase in the number of clients and 8% gain in San Diego’s advertising market share.
Negotiated and Implemented agreements with 45 restaurants, hotels and public venues in San Diego County covering more than 4 million annual target audiences.
Represented the company at various community and/or business meetings to promote the company; successfully resulted in new contracts signed.
Directly managed major and critical developing client accounts, and coordinate the management of all other accounts.
A.N. League Lebanon - Beirut, Lebanon
BTL MARKETING MANAGER 08/1997 - 03/2004
Joined the company as an account manager and advanced rapidly to become a member of the senior management team. As the head of the BTL marketing disciplines, worked directly with multinational companies such as Diageo, Unilever, Coca Cola and P&G. Supervised the activities of 5 well trained supervisors and 250 full/part time promoters, demonstrators and hostesses. Surveyed target markets and executed related strategic plans, promotions, advertising, sales incentive programs, pricing, product mix, new product roll-outs, and reporting.
Deployed successfully in-door and out-door promotion and merchandising campaigns for leading brands such as Coca Cola, Lipton, Ariel, Yes, J&B, Johnny Walker, Corona, Baileys, Pampers, Lindt, Always
Established critical partnerships with high-level retail stores such as Spinneys, Monoprix, Aoun and Geant
Employed merchandising and promotional strategies for our clients that continue to drive record sales volumes
Organized more than 40 corporate events and product launches in Lebanon, Jordan and Dubai
Hired and trained more than 700 part-time promoters, demonstrators and prepared weekly schedules and evaluation