Marketing And PR Manager
China-UAE Industrial Capacity Cooperation Demonstration Zone
مجموع سنوات الخبرة :10 years, 8 أشهر
The Zone is a China’s state-owned, national-initiated project which attracts Chinese manufacturing companies to invest in KIZAD, Abu Dhabi, responsibilities include:
1. Develop and execute the PR strategy, such as digital marketing, press releases, content design etc.
2. Maintain and interact with key stakeholders for promoting the company, building relationships and identifying potential business projects.
3. Facilitate other departments with market research, business support, management and operation issues.
Taking the stage of RAK Ports and on behalf of the Government of Ras Al Khaimah, enhancing the cooperation between Ras Al Khaimah and China, particularly in the fields of port/free zone development, trading facilitation and marketing support.
Business Development: promoting RAK Ports and its Free Zone to Chinese companies; facilitating project leads between Chinese businesses and RAK Ports.
Marketing Communication: developing marketing strategies and services for RAK's government entities particularly to Chinese audiences and vice versa; successfully arranged many marketing events and meetings for the Emirate's appearance in China.
PR: responsible for building the image of the Emirate in mainland China; organizing high-level delegation visits between two sides; conducting PR activities such as press release, event campaign, stakeholder relationship management etc.
Promoting business opportunities, projects and events between China and Arab. Currently deal with clients like Patchi, Beesline, Ionic Media, and China - Arab States EXPO etc.
Business Development: identify, develop and manage business opportunities on varying levels.
Marketing: provide customized market research, consultancy and promotion services.
Communications: develop effective corporate communication strategies; organize initiatives and plan events; foster relationships with advocates and key persons.
Marketing: providing market research, proposal and consultation for various projects, such as Nashtariy.com (E-commerce), Miss TU (cosmetics), Qilian Glacier Water (F&B), promoting such projects to targeted audiences and gaining recognition and positive response.
PR: Managing relationships with clients, local media partners, enterprises and other internal and external stakeholders. Currently coordinating a variety of events including Dubai Global Trade Development Week, Annual Invest Meeting and China-Arab Cooperation Forum, operating from document translation, event execution, advertising, press release and after-event report writing to on-site services.
Communication: on a daily basis, work collaboratively with the team to provide PRO services, social analytics, marketing and communication activities for various clients, such as distinguished guests, NGOs, business associations, government agencies etc.
Degree: BA English (Business) Courses: Economics, Logistics Management, English Literature etc. Result: Graduated with an A level thesis, featuring a business study about Chinese and Hollywood films marketing strategies.