Copywriter
The ENTERTAINER
مجموع سنوات الخبرة :7 years, 4 أشهر
• Copywriter for a lifestyle savings app that features 2-for-1 and money-saving offers on food, drink, travel, entertainment and leisure.
• Provided copy support for the different markets where the app is available (GCC, UK, South Africa, Malta, Cyprus, Athens, Hong Kong, Singapore).
• Engaged users of the app by creating digital and social media content.
• Worked with managers and business units in building integrated multimedia campaigns for leading brands in the Philippines such as Western Union, Lucky Me, Unilab, Greenwich and Jollibee.
• Identified, developed and executed communications strategy for key media contacts and customer references.
• Developed fresh story ideas, produced briefing materials, researched and managed information.
• Handled creative work for Unilever, conceptualizing above-the-line and social media campaigns for brands such as Surf, Breeze, Omo, Domex, and Knorr.
• Launched multimedia campaigns for the country's leading financial institutions, namely Bank of the Philippine Islands and Security Bank.
• Created integrated marketing campaigns for the biggest ice cream company in the Philippines, Selecta and its sub-brands such as Magnum, Cornetto and Selecta 3 in 1 Plus 1.
• Participated in the agency's Creative Training Program, receiving seminars and workshops designed to stimulate new ways of thinking to create fresh and original ideas.
• Worked on projects for Dove, DHL, Eskinol, Pond's, and Tang.
BA Philosophy, Minor in Creative Writing