Online Marketing Manager
Growth Solutions
Total years of experience :14 years, 9 Months
Marketing for B2CJewels.com an online jewelry retail website.
My task included the following:
1. Planning and Strategising - planning the day to day activities related to execution of SEO, SMO and online reputation management projects.
2. Exploring - Exploring new websites and to build a partnership to increase business and revenue.
2. Budgeting - Looking into budgets of each project, making sure to complete the project in the lowest cost.
3. Recruiting and Training - Interviewing right candidate as and when required and training them to align with the goals and vision of the organization
4. Reporting - Generating daily, weekly and monthly reports to be presented to the respective stake holders.
5. Evaluating - Evaluating the performance of the team members on a monthly, quarterly and yearly basis. Suggesting solutions to improve on the performance and setting goals.
6. Team meeting - Daily, weekly and monthly updates to plan and discuss hurdles.
Role:
• Plan, recommend, prepare and oversee business development strategies for current and potential clients
• Participating in client meetings and pitches
• Ensure a high quality and consistent service delivery across the marketing team, with a rigorous approach to managing work schedules, reporting and managing change
• Work across multiple projects with an active involvement in managing available resources and capacity
• Ensure first class reporting on campaign performance across all our active services to our clients
• Continuous review, improvement and development of our digital services
• Suggest digital marketing strategy, including content marketing and social media activity
• Share your experience and knowledge by coaching and developing team members
• Liaise with clients throughout active campaigns
• Produce detailed performance reports & presentations where necessary
• Attend / speak at internal events
Achievement:
• Increased conversion of sales related projects by offering 360 degree insights with respect to ROI comparison
• Collaborated on award winning internal tools to create a single platform to identify efforts of sales, business development and internal team
• Managed and identified social media opportunities to engage fans, launched Facebook promotional campaigns, develop video marketing to increase performance and rankings
Role:
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication with team and management on project development, timelines, and results
Achievement:
• Awarded the best team member for 2 times in a span of 1 year
• Help reduce the time taken to compile ranking data across various geo locations with the help of macros.
Role:
• Keyword research, text ad creation, image ad ideas, bid management & USP comparison with competitors
• Analysis on various factors of campaign including online and offline ads
• Handled campaigns like HSBC NRI, HSBC Savings, dhfl UK, Greenpeace India, GoAir, etc
• Helping SEO to improve quality by off page activities like bookmarking & content optimization
• Assisted in campaign handling on Google, Yahoo & MSN
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