Joydeep Bose

 Looking after sales and Distribution of FMCG/Local rice & Oil.
 Channel Management & managing large sales & marketing team, look after multiple branch Operation team on ground.
 Forecasting demand and price based on competitor’s price movement and market intelligence. Keep eyes on CBT & impact.
 Operation and risk management.
 Topline responsibility US$ 25 Mn, P&L responsibility US$ 6.5 Mn.

 Start-up Planning, Formulating Business Plan.
 Possess keen business acumen in analyzing and understanding business requirements.
 Understanding of the Environment & Stake holders.
 P&L Responsibility, competent in administrative & HR functions.
 Driving volume & Value numbers, Channel Management, Understanding Value chain.
 Competitor Analysis, competency mapping.
 Designing process, flow of documents to have a proper control & seamless business flow.
 Competent in shipping, operation, Incoterms, trade finance & Corporate banking etc.

 Looking after sales and distribution of Salts & Seasoning Cubes, in East & North Market. Heading as Profit centre.
 Looking after business value USD 50 million per annum.
 Designing BTL activity for seasoning cubes & MSG.
 Forecasting demand, Production planning, product promotion and brand positioning in market.
 Looking after ship discharge, dealing C&F Activity, & other PR related activity.

 Worked as Profit Center head and ensuring revenue multiplier by selling Mutual Funds, FD, Bonds, Equity, Commodity, Derivatives, Life Insurance, General Insurance, Loans & other Financial Products.
 Looking after process management and operational aspects at area level.
 Doing strategic planning for new customer acquisition and focusing on relationship building, enhancing relationship Value by putting innovative value added services.
 Major thrust in dealing with HNI, Private Wealth client, and managing their portfolio.

 Franchisee selection - Short-listing business associates/franchise; validating land documents and Candidate's credentials and if selected, handing over Letter of Appointment.
 Strategic Planning - Geographical Mapping and identifying sites for setting up Essar Oil retail outlets in Jharkhand state, projecting of estimated volume.
 Competitor Analysis - Volume projections, Logistics strategy, location specific strategy if any (transport profile, demography, micro-economy of the place), etc.
 Branding-Ensuring that brand has the maximum coverage and visibility in assigned territory.
 Cash flow Management-Cash Flow Management, smooth functioning of RO Operation.
 Compliance-Compliance to all statutory norms as laid down by government.

 Distributor, Super-Stockist management and handling key accounts. Institutional Sales,
 Appointing new Distributor. Ensuring distributors ROI by managing proper inventory.

 Successfully rolled out coke’s HUB & SPOKE model for rural distribution through super stockists.

 Micro level management of sales & distribution channel, Competition analysis, Designing Market specific Sales Promo. Sales Effectiveness Training to EFF, PSR & Blitzer’s.
 Ensuring depth and width of distribution, merchandising across retail domain.
 Looking after primary and secondary numbers, monitoring visibility & positioning of the brand.
 Distributor, Super-Stockist management and handling key accounts. Institutional Sales,
 Appointing new Distributor. Ensuring distributors ROI by managing proper inventory.
 New product-launch related activities (involved in Mach 3 and TSG launch in Gillette).

 Micro level management of sales & distribution channel, Competition analysis, Designing Market specific Sales Promo. Sales Effectiveness Training to EFF, PSR & Blitzer’s.
 Ensuring depth and width of distribution, merchandising across retail domain.
 Looking after primary and secondary numbers, monitoring visibility & positioning of the brand.
 Appointing new Distributor. Ensuring distributors ROI by managing proper inventory.