Marketing Director
Speak Up
Total des années d'expérience :16 years, 4 Mois
Responsabilities: Manage corporate marketing and communications to achieve marketing objectives as set by the Line Manager managing 8-
member team. Responsible for social media plan, New website, brochures, branding, videocampaign, leads generation, Responsible for
ensuring that promotional activity is targeted, effective in attracting potential customers. researching and planning campaigns, including the
delivery and results for a key strategic initiatives. Direct brand management, PR, Newsletter, corporate positioning, product launches,
advertising, sales collateral and tradeshow marketing. Responsible for SEO and PPC campaigns.
- Brand development
- Provide product presentations
- Managing Marketing and Sales Budget.
- Managing 8-member team
- Creation/ Developing new website (Speakuplondon.com)
- To ensure continuity within assigned publications or marketing
strategies (online or offline)
- Developing Speak Up London social media strategy and drive
the execution
- Achieving goals for lead generation, revenue, sales and other
metrics
- Monitoring competitor activity
- Conduct training with 8-member team
- Regular monitoring and improving of SEO and rankings.
- Creation and publication of all marketing material in line with
marketing plans and brand guidelines
- Ensuring content is adapted to the respective channels while
maintaining consistent brand messaging
- Co-ordinating innovative and creative marketing campaigns to
drive sales and reinforce brand positioning
- Hold key responsibility for existing customers and proactively
expand business within these customers
- Following up new business opportunities and setting up
meetings
- Researching and participating in events such as conferences,
seminars, receptions and exhibitions
Responsabilities: To plan, implement and manage all marketing related activities for UK businesses (5 companies) to achieve marketing
objectives as set by the Line Manager. Responsible for new social media plan, New website, brochures, branding, videocampaign…) To
create customer interest and demand in our products and services by branding, presenting and communicating those products and
services to target audiences and consumers worldwide.
- Monitoring and reporting on marketing strategies as they are
executed (Pricing strategy)
- Using resources and funds to maximum opportunity and
benefit.
- Regular monitoring and improving of SEO and rankings.
- Creation/ Developing new website (Shaneglobal.com)
- To ensure continuity within assigned publications or marketing
strategies (whether that be online or in print)
- Developing a marketing team to implement strategy &
delivering on objectives.
- To work with various departments to develop products and
services that will be successful during marketing.
- To set the stage for the sales department to convert increased
interest and demand in our products and services into profitable
sales.
- To integrate processes (of the marketing department and other
departments) to simultaneously: create strong customer
relationships, create good value for our customers, and create a
good profit margin.
Responsabilities: Manage corporate marketing and communications, Responsible for new social media plan, direct brand management,
researching and PR. Responsible for ensuring that promotional activity is targeted, effective in attracting potential customers. (New
website, brochure, branding, videocampaign…)
- Creation/ developing new website and back office.
- Creation/ designing advertisements, brochures, handouts,
flyers and online graphics, page layouts, email designs and
catalogs.
- Developing and implement new Branding (slogan) for the
company..
- Controlling analysis, design, development, testing and
implementation phases
- Developing and implement social media strategy (Facebook,
Ppc, Twitter, Linkdin, Adwords…)
- Design, implement & facilitate an effective local & national
marketing strategy.
- Managing SEO optimizations
- Market study on Dentistry industry
- Presenting finalised ideas & concepts.
- Making sure that campaigns run to deadline and on Budget.
- Developing new communications strategy (Company-
Costumers)
- Creation and developing new video ad campaign
Responsabilities: In a business critical role making a substantial contribution to the future growth of the company. Responsible for all
corporate marketing, researching and planning campaigns, including the delivery and results for a key strategic initiatives.
- Developing a marketing team to implement strategy &
delivering on objectives.
- Design, implement & facilitate an effective local & national
marketing strategy.
- Carrying out effective research & intelligence into competitor
products & other trends.
- Online campaigns, website, use of digital/social media.
- Setting the scope, implementation, management & review of
marketing campaigns.
- Budget setting and control, including measurement and return
on investment.
- Develop partnerships & relationships with third parties to meet
strategic objectives. - Identifying key marketing opportunities.
- Making sure that campaigns run to deadline and on budget.
Achievements:
- Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from 190.000
(2013) to 650.000 by 2014 year-end.
- Created web-portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an
effective sales tool for field reps.
- Increased students average from 30 to 300 in 10 months by consistently delivering goal-surpassing marketing results and ensuring
complete client satisfaction.
- Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and
helped them sell more effectively..
Creative Agency Webscoming
Industry: Advertising, Public Relations, Marketing, Design and Media
Area: Creative and New Business
Responsabilities: Manage corporate marketing and communications overseeing 5-member team. Direct brand management, PR, media
relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
- Coordinate with sales teams to qualify marketing leads and segment campaigns based on demographics.
- Develop email marketing program for internal site subscribers, existing customers and external industry mailing lists.
- Participate in industry trade shows and conferences.
- Developed and implemented consumer research designed to improve results of our sales promotions
- Oversee content creation for company blog, web sites and social media.
Achievements:
- Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the
curve.
- Optimized company market in France and Portugal.
- Profitably managed 40% growth in total business.
- Developed new branding for the company.
Responsabilities: Working as part of a busy sales team involved in annual & quarterly tactical planning & scheduling.
Responsible for ensuring that promotional activity is targeted, effective in attracting potential customers.