Regional Director - Customer Strategy Development
Huawei Technologies
Total years of experience :22 years, 5 Months
• Product development, definition of business requirements and roadmap for B2B Broadband Services and interactive services as well as support systems and applications (i.e. Voice over Wimax, SME products and services and equipment bundling etc.)
• Formulate, and prepare the marketing plan and go-to-market activities
• Definition of device requirements and building strategic alliances with device vendors (WIMAX Routers, Voice-over WIMAX devices, personal media players, in-vehicle devices, dongles)
• Development of the content and interactive service strategy, packaging and pricing
• Support to business development for the commercial agreements with other mobile operators
• Market research, market intelligence and benchmarking
• P&L responsibility
• Recruiting and building marketing team
• Product development, definition of business requirements and roadmap for B2B Broadband Services and interactive services as well as support systems and applications (i.e. Voice over Wimax, SME products and services and equipment bundling etc.)
• Formulate, and prepare the marketing plan and go-to-market activities
• Definition of device requirements and building strategic alliances with device vendors (WIMAX Routers, Voice-over WIMAX devices, personal media players, in-vehicle devices, dongles)
• Development of the content and interactive service strategy, packaging and pricing
• Support to business development for the commercial agreements with other mobile operators
• Market research, market intelligence and benchmarking
• P&L responsibility
• Recruiting and building marketing team
• Business development, channel management and customer life-cycle management for TIMWE’s mobile marketing services and content aggregation business
• Development of the overall strategy and roadmap for the introduction of novel value added services to support TIMWE’s mobile advertising solutions and contents
• Product design, development and implementation of ARY Digital and Nestle MENA’s (TIMWE’s client) internet and mobile portal for added value services (content distribution: Nestle Recipes)
• Product design and evaluation of the business opportunity for a Timwe’s mobile advertising and SMS campaigns with EPPCO
• Negotiated and completed various agreements with internal and external stakeholders (mobile network operators, content providers and platform supplier)
• P&L responsibility
• Recruiting and building marketing team
• Developed B2B marketing communications strategy and internal communications.
• Developed marketing strategies, communications plan and marketing operations plan for all product launch activities.
• Developed digital communication strategies and new media implementation(Web and mobile)
• Led re-branding and re-positioning of telecommunications services in service areas acquired from TECOM and Samacom and led in the development of road map and business plan development
• Provided expert coaching to du’s product marketing department from extensive experience in product development/ product marketing and advised Senior Management teams of the Enterprise Division in developing strategies for Product Marketing / Segment Marketing Management. (Awarded the du Employee of the Month Award - November 2006)
• Product development for the introduction of new products for both expanding the product portfolio (i.e. WIFI for the Enterprises (B2B); transition from legacy TV to IPTV service, UMTS/HDSPA data cards) and service stimulation (ie. Multi-tiered flat rate data access, CRM integration)
• Go-to-market activities of WIFI; Mobile Broadband Internet, Broadband Roaming & related products (i.e. WIFI for the hospitality industry, Broadband Access during the Doha Asian Games, IPTV service)
• Initiate the Ooredoo, Cisco and 3rd Party customer events and partnership workshops to educate the market and hasten the adoption of IP Telephony applications for different core industries
• P&L responsibility.
• Team management and development
Advised the CEO and the Senior Management Team on the re-alignment of the Omantel marketing organization in preparation for the deregulation of the telecommunications market in Oman.
• Development of the overall strategy and roadmap for the introduction Broadband Access in Oman(Voice, Broadband Internet and Data Services)
• Provided consulting and expert advice to the CEO and the Senior Management Team on the re-alignment of the Omantel organization in preparation for the deregulation of the telecommunications market in Oman.
• Product design, development and implementation of Oman Mobile and value-added services and associated resource reallocation for the deregulated market
• P&L responsibility
• Team management and development
• Development of the overall strategy and roadmap for the introduction of one of the first commercial deployment of ADSL in the Middle East (Voice, Broadband Internet and Data Services)
• Developed the business processes: product development; multi-channel service delivery; operations management; and revenue assurance (IT and billing integration).
• Initiated and developed proposals for joint venture and research and development projects.
• Successfully led the project management of research and development projects with the following entities: Alcatel Competence Centre - Kontich, Belgium-Video over DSL; BT Exact Technologies-Adastra Park, UK-Video over DSL; iMagicTV and Pace Micro Technologies - Cambridge, UK-Video over DSL
• P&L responsibility
• Team management and development
• Led the product launch and the development of a comprehensive communications strategy for the competitive multi-service (Fixed-Mobile-IGF) operator in the Philippines encompassing brand creation, brand hierarchy road map and implementation of ATL and BTL campaigns.
• Developed the marketing communications strategy and ensure advertising and promotions agencies adhere to a unified image and branding.
• Led a cross-functional team to develop the product development - product management processes and the end-to-end service deployment from multi-channel distribution of Mobile, Fixed and International Calling Services.
• P&L responsibility
• Team management and development
PT&T is one of the Philippines’ pioneer telephone service providers. Korea Telecommunications signed an MoU for the development of its corporate business services.
• Develop and re-engineered the Corporate Sales Department and the overall sales strategy for premium account management.
• Revitalized the public calling office network for channel sales distribution of different legacy calling services.
• Successfully increased revenue stream by more than 300 % surpassing target and consistently raising the benchmark for subsequent targets during tenure
• Extended the product life cycle of various legacy services by bundling them with new technology services
• Managed the business development of the international voice services from individual prepaid prefix dialing to Premium Corporate Post-paid International Calling Services. Drove market and business developments within the service areas of Pacific Bell.
• Successfully developed packages for the Prepaid and Postpaid Voice Market
• Increased revenue for the International Gateway Facilities Services by introducing new methods of payment and call authentication system resulting to more than 60% and tripling its value prior to SBC acquisition
• Developed corporate communications and branding strategies.
• Authored press releases and announcements including official CEO and COO statements. Ensured all communication content releases are consistent with the marketing and branding strategy developed for Pacific Bell.
• Successfully managed internal communications throughout the Pacific Bell organization and affiliate corporate entities
• Developed corporate responsibility programmes and sponsorship strategies
It ranks in the top 10 among private research universities in the United States in federal research and voluntary support, and is one of only four private research universities in the western United States elected to membership in the Association of American Universities, a group that represents the top one percent of the nations accredited universities and accounts for nearly two-thirds of all federally sponsored research. Dissertation: Mobile Telephony for the developing economies in Asia
Core studies focusing on Broadcasting and Advertising Thesis: Advertising and Social Psychology: Impact of Branding to the Young Minds (Brand preference in later years)
