Marketing & Communications
British Standards Institute (Royal Charter UK Govt. & National Standards Body)
مجموع سنوات الخبرة :19 years, 6 أشهر
•Managing marketing budgets with regional Marketing Head
•managing and coordinating all new standard developments and deployments across Qatar
•Maintaining new standards development awareness in coordination with the HQ in the UK and MEA
•Contributing to, and developing, marketing plans and strategies
•Evaluating marketing campaigns
•Developing and implementing creative strategies to support the successful standards-based solution awareness in Qatar
•Website maintenance and search engine optimisation - updating and improving content, helping to ensure the site structure is search engine efficient, maintenance of target keywords and phrases (with a supporting content plan to drive better rankings), ensuring all SEO activity is aligned to the particular products/services etc of the organisation.
•Monitoring competitor activity
•Lead generation for all business streams ( Certifications, In House training, Public training, Entropy software)
•Managing all media relations ISO/ BSI for Qatar including PR and advertising across Qatar
•Planning, Organizing and Executing events such as conferences, seminars, receptions and exhibition
•Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, e-shots
•Developing case studies with customers
•Managing consultants through local ACP (Associate Consultant Program)
•Promoting the use of BSI assurance mark logos to existing customers
•Communicating with target audiences and managing customer relationships.
•Sourcing and securing sponsorship for BSI events
•Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications, depending on the organization and the campaign
•Liaising with designers and printers for all BSI marketing materials for all streams
•Contribute a passion and ongoing knowledge of internet and digital marketing as a key member of the marketing team
•Arranging for the effective distribution of marketing materials
•Maintaining and updating customer databases
•Development of product placement strategy
•Competitor analysis
•Create and update sales and marketing reports and strategies
•ROI reports from marketing activities
JRE is one of the real estate industry leader in Qatar and the region offering world-class solutions to developers and investors alike.
Reports Directly to the CEO and Chairman.
• Develop Marketing strategy and business plan in line with approved JRE strategic directions as well as provides it for the higher authority approval.
• Ensure identification of potential Segments for marketing services and ensure maintaining JRE brand and reputation to increase market share, in line with the approved JRE strategic directions and business plan.
• Lead and manage marketing initiatives while ensuring the planning and allocation of all resources and implementation of appropriate standards and controls in order to ensure initiatives are in line with the company objectives.
• Lead initiatives to ensure JRE acquires national, regional and international recognition in line with the business objectives.
• Propose initiatives that will support the group’s external and internal communications such as speeches, special reports, sponsorship journalist visits, staff events
• Structure Marketing function as well as development/ enhancement of processes and procedures to ensure that JRE and client obligations are met to the full extent.
• Resolve any internal issues within JRE, impeding effective operations of Marketing team.
• Ensure development of partnership model with external service providers, to ensure capability to deliver increased scope of 3rd party contracts within optimal costs.
• Manage external service providers to ensure they operate under agreed terms and conditions as well as to guarantee high level service delivery.
• As a part of Senior Management team, is responsible for provision of feedback on key JRE development activities as well as initiates projects directed towards increasing efficiency of JRE operations.
• Prepare yearly Marketing budgets as well as ensures the budget is being followed.
• Prepare reports on Marketing activities as well as submits them to CEO and the customers to report on Marketing results.
• Manage employees under supervision to ensure they possess the skills and knowledge required for quality works. Ensures their efforts are directed towards set goals achievement as well as builds and maintains high level of employee engagement.
• implement marketing initiatives to achieve occupancy goals
• Achieve full rental occupancy by advertising, filling vacancies, conducting tours, drafting lease documentation, negotiating lease agreements and enforcing lease terms
• Maintain social media presence at property level and at a corporate level
• Maintain accurate information on company website
• Design promotional web landing pages to track effectiveness of other marketing initiatives
• Draft Press Releases, represent the company to media outlets
• Seek to maximize rental income, set goals and track vs. internal and external benchmarks
• Seek to minimize marketing expenses, develop annual forecasts
• Accomplish financial objectives by paying bills, preparing an annual budget with assistance, scheduling expenditures, analyzing variances, initiating corrective action
• Visually inspect interior and exterior of properties according to regular schedule, daily, weekly, monthly
• Manage and control advertising budgets
• Maintain in-depth knowledge of market conditions
• Ensure the premises is ready for new occupants
• Ensure compliance with relevant laws and regulations
• Establishes rental rate by surveying local rental rates; calculating overhead costs, depreciation, taxes, and profit goals.
• Accomplishes financial objectives by collecting rents; paying bills; forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective action.
• Prepare and distribute monthly statements
• Coordinate default proceedings
• Schedule expenditures
• Investigate and resolve resident complaints and concerns in a timely and efficient manner
• Enforce occupancy policies and procedures
• Maintains building systems by contracting for maintenance services; supervising repairs.
• Secures property by contracting with security patrol service; installing and maintaining security devices; establishing and enforcing precautionary policies and procedures; responding to emergencies.
• Organize incoming and outgoing inspections and prepare inspection reports
• Implement preventative maintenance programs
• Negotiate and manage contracts with outside vendors
• Hire, train and evaluate property staff
• Direct and control all personnel and resources to ensure property is properly maintained and owner objectives met
Maintaining and organizing office files while updating contact and mailing lists.
Responsible for updating the company website, as well as press releases and media kits.
Maintained and updated the market search.
Responsible for assisting the marketing manager in planning budget and coordinating the promotional events or campaigns.
Design attractive presentations for the promotional campaign
Actively involved in developing and updating digital media - Assisted in preparation of printed material, copy writing, proofreading, regular newsletters, as well as editing and liaising with designers.
Developed and managed productive relationships with the press and media in conjunction with a PR consultant.
Taking care of all promotional activities: press releases, advertisements. Etc- Liaised with other venues to maximize local and regional PR opportunities.
Coordinate activity with advertising agencies and various other media companies-Arrange and plan meetings and appointments.
Prepare and execute media-related plans, activities and events.
Monitor advertisement-response data and present it to company
Manage and monitor the budget, the money that was spent and the response that was received.
Followed current competition activity while staying abreast of latest developments in relevant fields.
Discover and develop opportunities for marketing that involve advertising in the internet, regional/national as well as specialist publications.
Manage the production of marketing materials.
Make marketing research to implement brand awareness.
Monitoring the stock exchange to analyze the demands of the market.
Secure sponsorships and assist in creating and realizing publicity and marketing plans as well as CSR events.
Manage budget successfully
Attend and organize company related exhibitions, promotional events, and other.
Coordinating with all the other departments and prepare everything related to marketing and advertisement (business cards, Financial Ads, Give away Items, annual report, Etc…
Such as type of venue, catering, amenities, and budget.
Produce budget forecasts, creative option sheets, checklists, event requisitions, schedule of events, and any other event related materials.
Select and negotiate services with vendors, ensuring the best quality and value while remaining within budget guidelines.
Negotiate and execute all contracts with adherence to corporate standards.
Confirm deliverables with all parties prior to the event.
Successfully implement standard business practices and established customer service standards throughout the course of a given event.
Attend events, as required, to ensure deliverables are being met.
Manage vendors and onsite logistics.
Reconcile expenses and process all vendor invoices.
Evaluate and report effectiveness of event.
Advance overall department goals through special projects and initiatives Ongoing Vendor Management.
Tradeshow and Marketing event strategy development, including prioritization and evaluation of third party conferences and seminars, lead generation events and other public forums.
•Analyzing the market, including competitors and consumers
•Managing the production of marketing materials, including leaflets, posters and flyers
•Maintaining and updating mailing databases
•Establish a contact database of key clients & report feedback on sales activities Establish IQS as the leader in the market
•Coordination with Administration / Legal Department for the preparation of contractual agreements: memorandums of understanding as well as agency, consultancy, representation and franchising agreements.
•Conducting market research and the preparation of preliminary feasibility studies for management’s evaluation of business opportunities.
•Planning, developing and implementing PR strategies.
•Liaising with colleagues and key spokespeople.
•Researching, writing and distributing press releases to targeted media.
•Collating and analyzing media coverage.
•Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
•Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmers.
•Organizing events including press conferences, exhibitions, open days and press tours.
•Maintaining and updating information on the organization’s website.
•Sourcing and managing speaking and sponsorship opportunities.
•Commissioning market research.
•Fostering community relations through events such as open days and through involvement in community initiatives.
Analyzing the market, including competitors and consumers
Managing the production of marketing materials, including leaflets, posters and flyers
Maintaining and updating mailing databases
Establish a contact database of key clients & report feedback on sales activities Establish IQS as the leader in the market
Coordination with Administration / Legal Department for the preparation of contractual agreements: memorandums of understanding as well as agency, consultancy, representation and franchising agreements.
Conducting market research and the preparation of preliminary feasibility studies for management’s evaluation of business opportunities.
Planning, developing and implementing PR strategies.
Liaising with colleagues and key spokespeople.
Researching, writing and distributing press releases to targeted media.
Collating and analyzing media coverage.
Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmers.
Organizing events including press conferences, exhibitions, open days and press tours.
Maintaining and updating information on the organization’s website.
Sourcing and managing speaking and sponsorship opportunities.
Commissioning market research.
Fostering community relations through events such as open days and through involvement in community initiatives.
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