Julien التطويق

Leading the agency's expansion and commercial operations across the Gulf Cooperation Council region.
• Architecting digital growth strategies tailored to UAE, KSA, Qatar, and Oman market dynamics
• Driving new business development through strategic outreach, pitching, and enterprise-level
partnerships
• Representing Melange at regional summits, industry events, and high-value stakeholder engagements
• Aligning creative, media, performance, and AI/automation teams around ROI-focused client outcomes
• Building operational systems ensuring scalability, consistency, and performance measurement across all
accounts
• Overseeing service delivery across SEO & AEO, Google Ads, social media, lead generation, AI &
automation, and web development

Held full operational autonomy for a multi-doctor private dental clinic in Dubai over 15 years, reporting directly
to ownership and managing every function of the business independently.
• Oversaw all daily clinic operations including scheduling, patient flow, staff coordination, and quality of
service across a team of 3 to 4 doctors and supporting staff
• Managed patient relations end to end, from first contact through treatment follow-up, building long-term
retention and loyalty
• Handled all HR functions including recruitment, onboarding, performance management, and staff
retention
• Built and executed the full digital acquisition strategy from scratch including SEO, Google Ads, website
management, CRM workflows, and social media
• Managed all IT infrastructure including systems setup, software, hardware maintenance, and
troubleshooting to ensure zero operational downtime
• Oversaw facilities and clinical equipment maintenance, coordinating vendors and repairs to keep
operations running at all times
• Assumed complete operational responsibility during ownership absences, running the clinic
autonomously with full decision-making authority
• Drove continuous process optimisation across administration, finance tracking, reporting, and business
development