Jumarbel Galang

● Brand Marketing: Led the company’s brand refresh strategy, including redesigning the logo, selecting a modern color palette and fonts, and ensuring all visual and marketing materials aligned with brand guidelines to strengthen brand recognition and consistency across campaigns.
● Social Media Marketing: Managed LinkedIn, Instagram, & Facebook accounts by developing strategies, creating content calendars, executing posts and community engagement.
● Event Management: Organized and executed the company’s 20th-anniversary celebration, coordinating with third-party vendors and internal teams.
● Content Marketing: Managed content for the website, social media, and marketing collateral, including facilitating photoshoots at projects such as hotels, restaurants, and staff portraits.
● Graphic Design: Designed marketing materials, including brochures, business cards, letterheads, and email signatures.
● Website Management: Revamped the company website frontend on WordPress, managing updates and monitoring content to maintain relevance and enhance user experience.

● Influencer Marketing: Managed influencer relationships and campaigns.
● Project Management: Utilized Notion to coordinate with multiple internal teams, centralizing
project information, tracking progress, and ensuring smooth execution of projects.
● Affiliate Program: Managed Baya’s affiliate network.
● Social Media Marketing: Developed and executed content strategies, creating engaging
posts, reels, and stories for social platforms.
● Email Marketing: Manage and execute Baya’s weekly newsletter using Klaviyo, creating
engaging content, segmenting audiences, and driving customer engagement and retention.
● Content Creation: Designed visually appealing digital content using Adobe Creative Suite and
Figma to enhance brand visibility and engagement.

● Event Marketing: Spearheaded the full lifecycle of high-profile corporate events, trade shows, and outdoor community fairs, from strategic planning and logistics to on-site execution. Managed all aspects, including venue selection, budget oversight, vendor negotiations, and team coordination. Organized and managed a VIP event at Armani Hotel Dubai and coordinated participation in trade shows at DWTC, including interactive brand activations.
● Project Management: Utilized Asana internally to plan and execute multi-channel marketing campaigns by organizing workflows, assigning tasks, and tracking progress. Strengthened collaboration between design, content, and strategy teams, ensuring on-time delivery and consistent brand alignment across all projects.
● Brand Marketing: Liaised with suppliers to produce marketing collateral and branded materials for activations, campaigns, and events. Managed supporting documents such as invoices, purchase orders, and quotations to ensure smooth execution and brand consistency.

● Project Management: Coordinated with third-party design agency DotYeti by sending design briefs and tracking deliverables, while using Asana internally to assign tasks, monitor progress, and ensure timely completion of marketing, website, and creative projects.
● Social Media Marketing: Executed campaigns and strategies across Instagram, Facebook, X, LinkedIn, and YouTube, creating content calendars aligned with brand pillars. Managed scheduling via Meta Business Suite and Hootsuite, and ran paid campaigns on Meta Ads and LinkedIn Ads to boost reach and engagement.
● Website Management: Maintained and updated content and design using WordPress.
● Email Marketing: Developed and implemented targeted email campaigns using Mailchimp.
● Graphic Design: Created compelling assets, including infographics, banners, and promotional
materials, using Adobe Photoshop, Illustrator, InDesign, and Canva.
● Video Production: Produced and edited corporate videos, infographics, interviews, and social
media reels using Adobe Premiere Pro and CapCut.

● Social Media Marketing: Implemented campaigns across LinkedIn, Facebook, X, Instagram, and YouTube, including creating content calendars aligned with brand pillars.
● Graphic Design: Designed diverse marketing collateral, including brochures, flyers, and catalogs using Adobe Creative Suite and Canva.
● Project Management: Coordinated with hotels and corporate partners for CSR initiatives, managing timelines, aligning objectives, and ensuring successful execution of community-focused projects.