Senior Product Specialist
Ronesca Pharma
مجموع سنوات الخبرة :17 years, 5 أشهر
Ronesca Pharma, Jeddah KSA
Working as “Senior Product Specialist” based in Jeddah (Western Region) Private and Institutional sales team since (Feb 2012) with the key responsibilities of,
Promoting and selling new launched innovative anti adhesion product Medical Device class 3 CollaGuard (Bioresorbable Collagen Adhesion Barrier), Ginexin- F for (Diabetic Neuropathy), Rheumatology segment product World first Arthritis Trast Patch and Ronesca Nutrition’s products in Institutes and MOH Hospitals Western Region KSA..
Developed annual business plan of almost 2.4M SAR for Western Region territory with support of ISM.
Responsible to generate direct purchase orders and drug requisition for addition in hospital formulary with the liaison of KOLS.
Provide and/or facilitate customer education (share scientific & product information, give presentations & workshops, organize lectures & conferences with guest speakers.
Identify new opportunities to develop the business in territory and Propose & analyze customer investment plans and the respective ROI.
Deliver call plan and Visit customers (One-on-One and group meetings; according to SUCCEED)
Conceive and successfully implementing a launch readiness plan (LR-Plan) for the Collagaurd launch for increasing user base of Adhesion Barrier.
Attend continuous learning activities of Game plan selling process (Training the future) by Middle East expert Dr. Nader Nassar and UK International Partners Clinigen Healthcare and Ellis Pharm.
Attend and participate Local and International conferences like Recent Advances & updates in General Surgery was conducted by surgery department of KFSH&RC in association with RCSI (Royal College of Surgeons in Ireland)
Working as “Marketing Specialist” in Marketing and Advertising Department with the key responsibilities of,
Identify target markets, develop and implement innovative marketing and sales strategies
Study & assist in preparing Marketing Plans, Business cases, budget & forecasts of given products and services.
Research, develop and implement a brand and communication strategy and key messages for all audiences to communicate our core brand identity.
Plan the launch of new services and products and manage the cross-functional implementation of the plan.
Monitors sales in order to assess the commercial success of marketing plans/campaigns on brand revenue, profitability and market share, as well as takes corrective action where necessary.
Prepare promotional brochures, folders, marketing material and entire campaign
To plan and organize the marketing presentations of responsible services and products and conduct outdoor advertising activities.
Coordinate and participate in promotional activities and trade shows, working with developers, advertisers to market products and services.
Visit all customers and ask feedback to improve and strengthen services and products for further development.
Worked as “Product Manager” of Oncology, CVS, Diagnostic and Surgical portfolio in Marketing and Sales Department (June 2009 ~ June 2011) with the responsibilities of,
Promoted, Sell and marketed new launch products Omnivist (Gadopentetate Dimeglumin), Gramune (Cyclosporine), Gratron (Granisetron) and Cardiovascular Nitrop (Sodium Nitroprusside) to expand business and company profitability
Conducted marketing research. Identify potential segments of the market by instituting a research program of potential analysis alone or / and with the help of field force
Learn & help in preparing Marketing Plans, Business cases, Budget & forecasts of
given products.
Prepare a comprehensive report for action, Comprehensive sales monitoring of the assigned products every month, and to prepare action plans on Products
Oversee all business correspondence with the International partners to facilitate about trade and marketing and establish their products as leaders in market.
Supervise and organize products import cost, delivery procedures, shipments tracking and schedules on time.
Prepare promotional folders of all products, gifts, Prescription pads, posters etc.
plan & organize scientific product presentations. Participate in Seminars, and
symposiums.
Visit all important customers up country alone or with field force.
Worked as “Professional Service Representative” in Sales Department (Feb 2006 ~ June 2007)
Promoted specialty products of Upjohn’s Ophthalmology Xala Brands (Xalatan, Xalacom) and Rheumatology team products Feldene, Lincocin and Cardiovascular Accupril as a as a “Product Specialist”.
Achieving the assigned sales targets on monthly and quarterly basis.
Execution of major marketing activities like product group meetings and symposiums
Performed and prepared reports and presentations on competitive analysis of promoting products
Team leader for the assigned business area also manage the respected area team.
Training new comers in the field, about the explicit and implicit activities of the market
KOL (Key Opinion Leader) development for major brands.
Assisted liquid products and overseeing the production process, drawing up a production schedule.
Making sure that products are produced on time and are of good quality.
monitoring the production processes and adjusting schedules as needed;
monitoring product standards and implementing quality-control programmes;
liaising among different departments, e.g. suppliers, managers;
supervising and motivating a team of workers;
reviewing the performance of subordinates;
Identifying training needs.
Procured highest marks in term project of Principals of Marketing for making of best Marketing product
Awarded certificate of pharmacist from Pharmacy council of Sindh