Senior Search Engine Optimization Consultant
Benseron Software Solutions India Pvt Ltd
Total years of experience :9 years, 0 Months
Comodo Antivirus SSL Certificate, Chennai Nov’11 - Apr’13
Search Engine Optimizer
Key Result Areas (across the tenure):
•Devising web-marketing strategies that have elevated brands from relative obscurity, generating leads/revenue and increased profits in competitive markets
•Analyzing and researching keywords related to client’s website through keywords research tool
•Conducting competitor analysis to identify improvements as well as increase visibility and rankings
•Ensuring continued success of Pay Per Click (PPC) lead generation, delivering strong profits and Return on Investment to the business
•Conducting regular research into industry to keep a knowledge of latest Google updates, search marketing technologies, digital trends, marketing advancements and so on
•Planning and devising on-page optimization strategies as per website requirements
•Developing content copies involving articles and press releases
•Formulating marketing strategies for Facebook page optimization, LinkedIn, Twitter, YouTube & other social media platforms with Paid & Unpaid Advertising in order to increase brand visibility and improve online brand positioning of the business
•Working on lead generation through LinkedIn Group Creation, PPC and so on
•Managing the development and optimization of landing pages for PPC and E-Mail Marketing
•Gathering data about various countries, products and industries related to the niche as a part of pre-launch market research
SEO Key Responsibilities
•Site Accessibility - Creating a site can easy crawl & index
•Keyword Research/Targeting - Choosing the right keywords and employing them effectively.
•Content Strategy - Set a plan to produce valuable, useful, relevant, share-worthy content.
•Content Creation - Execute on creation of blog posts, evergreen content, infographics, interactive works, tools, etc.
•Link Building - Investigating, tracking and acquiring link opportunities.
•Search Verticals - Images, local, video, news, blogs, social, mobile, product, etc.
•Community Management - Creating and participating in conversations around your brand/sector in positive ways to drive awareness + adoption.
•Social Media Promotion - Employing twitter, Facebook, LinkedIn, Google+, StumbleUpon, Reddit, and Quora, to improve reach.
•Social Network Reach - Improving the size, depth and breadth of your social networks to reach more potential customers and connectors.
•Reputation Tracking - Watching your brand's search results, social media remarks and web content to track success.
•Local/Maps Optimization - Optimizing for placements in local search and portals, both web and social, plus monitoring local activity.
SEM Key Responsibilities
•Build, Promote and Manage Pay per Click campaigns effectively for the major clients in Google & Bing Platforms.
•(A/B) Testing for the Ad copies and Landing pages.
•Optimizing the account campaigns to improve Quality Score, CTR, Conversion Rates and Cost per Acquisition as and when required.
•Enlightening Client on the Competitive status on Brand Keywords using different competitive analysis tools.
•Accountable for quality, schedule and functionality of the day to day performance and task schedules pertaining to individual client.
•Optimizing Shopping Engine Feeds.
•Product Performance Analysis.
•Feed Process and Uploading through FTP or Interface.
•Create & Optimize PLA Campaigns in Google & Bing.
•Remarketing, Dynamic Remarketing and RLSA campaigns
•Specialize in Dynamic Remarketing Ads and Optimizing feeds through business data.
•Dynamic Search Ads
•Analyze various search engine reports, prepare and implement optimization strategies for the client
•Use of reporting and analytics tools like Google Analytics to come up with the best forecasting methods.
•Regular Trend Analysis, Competitor Analysis and third party analytical tools (Search Monitor) analysis.
•Interaction with the client/strategist during status update calls discussing (optimization strategies and plans), Performance Reports and Email Support.
•Prepare and send Weekly and Monthly performance reports to the clients.
Social Media Key Responsibilities
•Creating a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic.
•Implementing and managing social media programs experiment with new and alternative ways to leverage social media activities.
•Monitoring trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media.
•Strategize and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
•Engaging and increasing loyalty of existing customers through social media efforts.
•Developing methods for generating awareness through social media.
Email Marketing Key Responsibilities
•Project creation and Inventory Management
•Manage email marketing campaigns including communication on campaign scheduling, targeting, mailing issues, procedure and expectation setting
•Strategic planning on deployment/delivery of the campaigns for targeted audience
•Exercise discretion in resolving client issues
•Troubleshoot and monitor data transfers and data integration issues as part of complex, dynamic messaging templates
•Make recommendations on process improvements and operational executions on delivery of data and creative assets to support business
•Lead process definition with clients on workflow to receive and manage messaging assets for campaigns, manage creative asset delivery, co-ordination and processing
•Produce reports and analyze program results
•Perform analytics, establish regular analysis process and create benchmark to identify the trends or issues
•Maintain accurate and complete client file documenting specific requirements of each client
•Handle customer questions and complaints in a timely and professional manner
•Facilitate management of client enhancement project, assist in documenting, scoping and communicating change order
•Train client on email marketing program management, reporting and analysis applications.
•Train internal and external production, QA and Web Developer to increase the accuracy
Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning and online reputation management
•Excellence in business process analysis and designing, re-engineering, process rationalization, cost control, capacity planning, performance measurement and quality
•Experience in managing clients for overall digital marketing strategies involving SEO, SMO, PPC, Email Marketing Content Management, Landing-Page Optimisation, Link-Building and so on
•Excellent planning, leadership and problem solving skills with a rich experience in working with multi-cultural personnel
Please refer to the Annexure for project details:
ANNEXURE
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