Kali raj k

Performed local SEO and backlink building to strengthen domain authority and local search
presence
Optimised website pages using on-page SEO techniques including meta tags, headers, keyword
placement, and
internal linking
Managed Google Ads and Meta Ads campaigns, monitoring KPIs and refining targeting for cost
efficiency

Managed Meta Ads campaigns for clients in real estate, financial software, and hospitality sectors, driving
measurable lead volume
Generated qualified leads through targeted paid social media strategies, reducing cost-per-lead through
continuous
A/B testing
Executed SEO audits and implemented on-page, off-page, and technical fixes to improve organic search

rankings
Created promotional posters and short-form video content for hotel marketing campaigns across social
channels
Led campaign performance analysis and reporting, identifying optimisation opportunities to improve ROI

Promoted Greaves Finance loan products through direct field marketing and customer engagement
Generated new leads via proactive outreach, consistently meeting monthly acquisition targets
Communicated finance plans, EMI structures, and loan terms clearly to prospective customers
Coordinated with dealers andcustomers to complete end-to-end loan documentation accurately
Maintained strong customerrelationships through regular follow-ups, contributing to high conversion
rates