Trade Marketing Executive
AUJAN COCA-COLA
مجموع سنوات الخبرة :19 years, 9 أشهر
Key Highlights:
• Key development of Trade Marketing Activities, setting up customized Supportive programs for all sales channels,
• Enhance & manage the focus of POP & POS materials coverage achievements,
• Supporting the events & roadshows the sales performance,
Key Responsibilities - Marketing Activities: -
• Collaborate with agencies in preparing and implementing plan for the brand by BTL Method,
• Maintain regular interaction with daily performance and annual new brands plan. Interacted with the sales team,
• Evaluate consumer preferences using qualitative and quantitative sales research by volume, quality & quantity,
• Implement & enhancing existing in the market across the Egypt territory,
• Spearhead team efforts in developing BTL marketing activities to specific brands,
• Following up with sales teams in developing branding materials,
Operations & Administration
• Manage Monthly reporting of products & Brand closing,
• Market competition pricing study,
• Follow up with sales distributor in effectively interacted with functional teams on process implementation,
• Updated status reports to the Top Management to enable effective decision Monthly/Weekly Meetings & reporting,
• Collect & Present Monthly closing Company Sales volume vs value Reports, competition prices,
• Collect & upload suppliers’ invoices for marketing, Collect & Present Quarterly BTL Strategy with the BU manager,
• Monthly Market Visits to validate the Cooler usages & POSM distributions,
• Working frequently on DWS & MFGPRO systems,
• Managing & Controlling Trade Marketing Tools for all the sales & merchandizing,
• Following up on availability and visibility across key trade channels,
Retailers & FMCG Stores & Companies
Develop business plans with the assigned accounts
Design and develop strategic development strategies and plans
Provide assistance with implementing suggested plans and strategies,
Educate, lead and supervise members of the business development team to ensure the project's achievement
Conduct analysis in order to find new market opportunities
Investigate on current products, services and compare it with competitors
suggest improving customer satisfaction and loyalty programs,
Handle business deals operations and activities
Oversee the implementation of different contracts
Build, encourage and maintain long-term relationships with Cash Cow/key Customers
Create and present a detailed report for upper management
Key ResponsibilitiesActivities:
Conducting regular, in-depth analyses of the company's policies and processes to ascertain strengths and shortcomings.
Analyzing and reformulating existing and promising business contracts to maximize turnover.
Examining the market to elucidate clients' needs, competitors' activities, and promising avenues that have not yet been explored.
Inspecting company finances to identify trends and set reasonable targets.
Crafting short and long-term, actionable plans in consultation with the Directors.
Communicating strategies with staff to obtain their buy-in.
Training staff in appropriate techniques to support the utility of business strategies.
Reviewing your progress using standardized metrics.
Compiling detailed reports that capture successes and opportunities.
Key Highlights:
• Key development of Trade Marketing Activities, setting up customized Supportive programs for all sales channels for sustain business objectives across all the market with the current & new products
• Enhance the contributor in defining pricing strategies as well as current customer satisfactions,
• Enhance & manage the social media plans to highlight organizational activities & increasing the engagements
• FOCUS on POP & POS materials coverage achievements
• Support by events & roadshows the sales performance
Key Responsibilities:
Trade Marketing Activities
• Collaborate with agencies in preparing and implementing plan for the brand by BTL Method,
• Maintain regular interaction with daily performance and annual new brands plan. Interacted with the sales team effectively for customers problems solving & enhancing,
• Evaluate consumer preferences using qualitative and quantitative sales research by volume, quality & quantity of activations including brand display
Brand Management
• Implement & enhancing existing in the market across the Egypt territory
• Spearhead team efforts in developing BTL marketing activities to specific brands. Design regional Branding plans to be implemented by the retail & trade marketing team for accomplishing performance & image
• Following up with sales teams in developing branding materials by region
• Qualitative surveys & managements to ascertain market trends, consumer preferences for business needs
Operations & Administration
• Manage needs Setup Brand activations & Ambassadors activity across the territory online & offline
• Follow up with sales distributor in effectively interacted with functional teams on process implementation
• Optimize resource on various process improvement initiatives for enhancing operational efficiency
• Updated status reports to the Top Management team to enable effective decision making
• Monthly/Weekly Management Meetings & reporting
Key Highlights:
• Played key role in development of Trade Marketing Activities, setting up customized promotional programs for all sales channels for accomplishing business growth objectives across all categories and market penetration of new products
• Enhance the contributor in defining pricing strategies as well as 4Ps strategy for customer by channel
• Instrumental in initiating social media plans to highlight organizational activities in the market
• FOCUS on Brands/Category performance for achievements
Key Responsibilities:
Trade Marketing Activities
• Collaborate with agencies in preparing and implementing media plan for the brand across BTL & online channels
• Maintain regular interaction with brand day to day performance and annual brand plans. Interacted with the sales team in effectively implementing plans
• Evaluate consumer preferences using qualitative and quantitative market research on parameters like share & volume growth, quality & quantity of activations including brand owner satisfaction
Brand Management
• Define/implement retaining or enhancing existing market share across the Egypt territory
• Spearhead team efforts in developing BTL marketing plans aligned to specific corporate brands. Design regional retail Branding plans to be implemented by the retail team for accomplishing performance image
• Collaborate with sales teams in developing/ implementing brand specific bespoke marketing plans
• Organize qualitative and quantitative surveys to ascertain market trends, consumer preferences for business needs
Operations & Administration
• Manage needs Setup and processes as well as Brand Ambassadors activity across the territory
• Follow up with our sales arm distributor in effectively resolving issues, interacted with functional teams on requirements and process implementation
• Optimize resource on various process improvement initiatives for enhancing operational efficiency
• Updated various status reports to the Top Management team to enable effective decision making
-Lead development of the Trade Marketing Strategy to achieve defined business growth objectives across all product categories
-Develop and implement tailor made promotional programs for all categories and channels, and ensure that they are in line with overall The Company Strategy
-Develop picture of success by channel
-Facilitate in new product to market entry and execution
-Recommend efficient and effective pricing and promotion strategies
-Develop 4Ps strategy for customer implementation by category and channel
-Lead annual category Marketing Mix planning and review process by understanding business objectives by translating them into a trade execution
-Manage relationship with agencies (BTL and Activation Agencies)
- Lead development of the Trade Marketing Strategy to achieve defined business growth objectives across all product categories
- Lead translation and execution of the Marketing strategy into impact programs
- Develop and implement tailor made promotional programs for all categories and channels, and ensure that they are in line with overall The Company Strategy
- Develop picture of success by channel
- Facilitate in new product to market entry and execution
- Recommend efficient and effective pricing and promotion strategies
- Develop 4Ps strategy for customer implementation by category and channel
- Lead annual category Marketing Mix planning and review process by understanding business objectives by translating them into a trade execution
- Manage relationship with agencies (BTL and Activation Agencies)
- Gather market intelligence and provide market insight to the management
- Manage Merchandising Team All Over the Country.
- Following up on Merchandising data & reports to achieve the maximum Benefits
-Responsible for the Hot-Drink Category.
-Marketing Strategies, Forecasting, Sales Distribution, Planning, Pricing, Promotion.
-Contributing in the Category production plan & stocks.
-Developing sales & trade deals system/strategies.
-Define and evaluate Customers, Product, market analysis for the forecasting & following up on the monthly selling plan.
-Responsible for all Marketing Department/Categories planning & Reporting Monthly.
-Monthly closing all the Company products analysis achievements Vs’ Forecasted.
Domestic Marketing.
-Responsible for edibles’ Oil`s Brands in Egypt as “Crystal, Qalya, Hedya, Al-Asil),
-Sales Distribution, Planning, Pricing, Promotion, Marketing PR & Strategies, Advertising,
-Manage & following up the brand Promotion Ideas (Trade & Consumer),
-Development for the artwork & brand SKU`s.
-Define and evaluate product marketing collateral, programs, and analysis,
-Preparing & working on yearly Brand plan with the quarterly following up & amendments.
International Marketing FMCG/Trading Marketing.
-Export Markets Like: Africa “Libya, Sudan, Morocco, Ethiopia, Uganda & Madagascar”. Middle East “Lebanon, Gaza West-Bank, Jordan, Syria & Yemen”. Europe “Romania, Poland & Ukraine”.
-Develop and manage a wide range of marketing tools, including promotional materials, direct-mail pieces,
-Define and evaluate product Sales Distribution, marketing collateral, programs, and analysis,
-Trace, project and report both advertising and circulation-based marketing programs,
-Maintain communication with management to ensure marketing activities aligned with business goals,
-Provide leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.
-Assist the development of the Marketing Strategies for new territories,
-Co-develop marketing plans and strategies,
-Evaluate marketing campaigns across various marketing, Monitor competitor activity,
-Contribute to campaign theme which proved effective in delivering the overall message.
-Responsible for a product range of: (Juices, Jams, Pasta, Tomato Past, Processed cheese, Tuna, Noodles, Oils, Ghee, Margarine, Shortening, Tea “Green & Red”, Rice, Canned Vegetables, Milk, Sugar & Soaps)
-Banks transfers, online transfers, online payroll, Monthly closing reports, financial activity report,
-Data entry and check system development, Filling and checking on suppliers invoices,
-Organize the cycle of delivering checks to suppliers and the voucher codes between the “Head office and the Plant”, Public Relations.
Mini MBA – Majoring in Management and Marketing
BSC in Managerial Science and Foreign Trade
Thanawia Amma - (High School equivalent) Department of literary