Direct brand management
EMIRATES VACATION CLUB
Total years of experience :6 years, 11 Months
February 2012- Present: EMIRATES VACATION CLUB. (Dubai- UAE)
Multimillion-dollar Company selling Property & Holiday Shares.
Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
* Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from March 2012 $600, 000 (2012) to a projected $10.2M by 2012 year-end.
* Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.9M in annual sales.
* Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
* Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.
* Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
* Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
* Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals)
CORE DUTIES.
* Implement/manage marketing procedures and processes; evaluate existing practice and opportunities for standardization.
* Track all marketing initiatives and create weekly/monthly reports.
* Establishing rapport with potential customers and converting their interest into bookings.
* Working as a team to drive constant improvements for customers and ensuring sales targets are achieved.
* Accurately entering all bookings onto the computerized reservations system.
* Achieving a target number of outbound calls each day.
* Gathering good quality feedback which can be passed on to the marketing team.
* Ensuring that all relevant administration duties are completed.
* Dealing confidently with a wide variety of questions and concerns, enabling parents and families to make a booking with full confidence in the product.
* Leverage/develop the portfolio of marketing tools and services.
* Organize marketing events such as road shows, seminars and exhibitions.
* Aligned with sales team to engage channel partners, exploring collaboration opportunities and joint marketing programs.
* Maintain corporate website periodically.
* Analyzing sales figures and devising marketing and revenue management strategies.
OCTOBER 2009- FEBRUARY 2012: STANBIC BANK TANZANIA LIMITED. (A member of Standard Bank Group)
PROFESSIONAL EXPERIENCE/ CORE DUTIES.
* Achieved overall account retention/renewal rate of 85% and won over 90% customer satisfaction ratings every year.
* Contributed throughout entire sales process of successful acquisition of largest, single-client sale (TZS 980.3M) in history of Stanbic Bank Tanzania Group (PBB) division.
* Role in product development or a new product launch, i.e. Sharia Banking 2009.
* Exceeded personal sales quota by 124% in October 2010 despite shouldering most difficult prospects and accounts.
* Product launch and development.
* Successfully defended against competitors' negative sales techniques by training sales force in situational awareness for sales engagements; personally mentored individual account executives, traveling with each to provide support during presentations.
* Displayed an entrepreneurial spirit and ability to clearly demonstrate banking products, generating sales growth in a highly competitive marketplace. Facilitated customers receiving a high level of customer service by offering excitement and Knowledge about the products/company, and genuine commitment to their needs.
* Circumvented traditional bid process sales to achieve market growth through emphasis on quality service rather than low price.
* Answering inquiry, questions & complaints of clients in order to keep revenue generation of the division.
* Recognize potential customers, creating business from the old accounts and reaching profitability level and sales growth.
* Evaluate customer records and recommend payment plans based on earnings, savings data, payment history, and purchase activity.
* Confer with credit association and other business representatives to exchange credit information.
* Complete loan applications, including credit analyses and summaries of loan requests, and submit to loan committees for approval.
* Finding various new businesses opening & arranging promotional programs to get commercial business and attain set goals.
* Portfolio of more than 1000 active customers.
JANUARY-SEPTEMBER 2009. AIRTEL-TANZANIA.
* Worked in the department of Corporate Sales as a Marketing Handler. Involved in launching the ZAP Service, Mainly at TANESCO Head office in Ubungo.
* Responsible for all aspects of account management including marketing and sales support and client relationship development. Other roles include promotion and distribution control. Products include all marketing support services, database management, response handling and storage distribution.
* Conducted 14 down-the-wire radio interviews in one morning session on a very successful campaign for a major ZAP facility Launch, which led to other major projects which were on the pipeline at that time including Airtel Money.
SUMMER 2007. JOHNSONS & STEVENS (Cape Town- South Africa)
Administrative Assistant.
I worked during the vacation for this large firm of accountants. Responsibilities and achievements included;
* Assisted the senior partner who was conducting audits on major companies in the area.
* Handled incoming telephone calls to the senior partner from other companies and members of the public.
* Organized and maintained the senior partner's filling system.
* Solved users PC problems including sorting out spreadsheets, explaining how to use complex features in word-processing packages.
* Devised a new filling system to maintain the files held by the department.
* 2005-2006 worked part time at Friedrich Ebert Stiftung (FES) in Dar es Salaam-Tanzania for 1 year (2005-2006) as an assistant to the chief secretary. I was involved in several activities, a few listed below;
* Economic Discussion Circle with relevant actors from politics, economy and civil society.
* Info Service for media, economy, university, trade union and government representatives.
* Organizing Seminars for the organization leaders.
FRIEDRICH EBERT STIFTUNG. (January 2005- December 2005)