Regional Sales Manager-Africa
Newell Rubbermaid
Total years of experience :15 years, 5 Months
June 2011 - present Regional Sales Manager-Africa Newell Rubbermaid, Dubai
- Was in charge of GRACO sales in Africa.
- Analysed and investigated market needs & new product specification opportunities in the region.
- Identified potential segments for GRACO & set up distribution networks in undeveloped markets.
- Developed the business for the existing distributors in North Africa.
- Supported Baby & Parenting essentials sales and marketing teams in identifying customer needs and market trends.
- Created greater brand awareness amongst retailers and end users in the different markets.
- Worked, both alone, and in conjunction with distributor sales teams, to generate sales demand for GRACO products.
- Reported to the Commercial Director.
March 2010 - May 2011 Regional Sales Manager-MENA Tradin Organic BV., Dubai
- Was in charge of initiating sales in the MENA region.
- Introduced the wide range of products to all potential customers.
- Spanned the full scope of sales development in the Middle East & North Africa, from development of relationships with all major regional stakeholders, to agreement of contractual conditions & monitoring execution.
- Effectively positioned Tradin Organic in the region & grew our market share with the local stake holders.
- Reported to the General Manager of the company who is based in Amsterdam.
May 2009 - Feb 2010 Marketing Manager MBC Group, Dubai
- Was in charge of all marketing & commercial operations pertaining to MBC3.
- Maintained client relationship on the senior level while supervising the daily agendas on an operational level.
- Worked with the Group's Commercial Director on new business development.
- Reported to the Group's Marketing Director.
April 2008 - April 2009 Area Sales Manager, KSA LambWeston, Jeddah
- Was in charge of the sales of LambWeston Meijer products in Saudi Arabia.
- Managed our distributors in the kingdom & coordinated with them for further sales development.
- Approached key account chains directly in order to close long term contracts.
- Developed, communicated, & executed sales plan.
- Worked closely with Customer Service for the administration and execution of new contracts, with Credit Collection for the agreement on financial/payment terms, with QA for customer complaints handling, and with the marketing manager for coordination of budget and plans for in-store promotions with our distributers.
March 2005 -March 2008 Group Account Director JWT, Jeddah
Nokia, Unilever: ( Lipton, Knorr, Sunsilk, Lux, Dove, Signal, & Close Up), Kinan Real Estate, BTAT, & MBC Group (MBC Corporate, MBC1, MBC3, Panorama FM):
- Lead the Account Management Team at JWT Jeddah, working on a diversified portfolio of Brands.
- Maintained client relationship on the senior level while supervising the daily agendas on an operational level.
- Supervised the account managers' & account executives' day to day follow up with the clients with focus on developing their abilities, skills and confidence.
- Worked on all new business pitches.
- Maintained daily contact with the client to create and raise opportunities for new projects paralleling the strategic recommendation.
- Was responsible for all the Trade Marketing activations across the GCC.
Additional Accounts: - In addition to the above brands which I handled on a long term basis, I worked on projects for the below brands: - Knowledge Economic City (Madinah, KSA), Tabouk Economic City (Tabouk, KSA), Hael Economic City (Hael, KSA), Sony (PS2 & PSP), JVC, & Rana Investment Company.
Feb 2003 - Feb 2005 Account Manager JWT, Dubai
Dubai Media Incorporated (Dubai TV & One TV)
- Was in charge of all activities pertaining to the re-launch of Dubai TV & the launch of One TV, which won the Golden Award for the Best Out Door Campaign.
- Coordinated with the media agencies & executed creative media buying & placement.
- Attended weekly meetings with the client to discuss status, future projects & agency initiatives.
- Reported directly to the Managing director.
Aujan Industries (Vimto & Hani Juices)
- Was responsible for all ATL & BTL activities pertaining to both brands.
- Supervised the launch of Aujan's 555 Plan which was held in Bahrain's Formula one circuit.
- Updated client on daily activities & provided weekly status reports & competitive analysis.
Jan 2001- Feb 2003 Manager Seeds & Pulses, Beirut
- Established the company & was responsible for the import & distribution of various types of seeds, pulses, & nuts.
- Attended various international food fairs, hereunder Sial in Paris & the Chicago Food Fair.
- Handled all sales related operations.
Feb1999 -Jan 2001 Supervisor Halawi Group, Beirut
- Was responsible for the distribution of all products to the main Key Accounts in Lebanon.
- Suggested the production of new agricultural products that sought high demand in the market.
- Led a team of workers & supervised the workflow.
BA in International Affairs, Lebanese American University, Beirut, Feb 2000.