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Kamel Hamed, Business Development & Marketing Specialist

Kamel Hamed

Business Development & Marketing Specialist·Menu Mechanics Inc.,

Kuwait

Master's degree, Economy and Innovation Technologies

Work experience

Total years of experience: 14 years, 6 months

Business Development & Marketing Specialist

January 2021 - Present

Menu Mechanics Inc.,

Al Asimah, Kuwait

January 2021 - Present

• Spearheaded marketing strategies for franchise clients, enhancing brand positioning and increasing sales by
15% in Q4 2021.
• Developed and executed digital campaigns, resulting in improved customer engagement and foot traffic.
• Reduced operational costs by 17.5% by automating business assessment, menu engineering, and market
research.
• Managed branding, menu development, and marketing campaigns for F&B brands in the GCC and Canadian
markets.
Company industry:
Catering, Food Service, & Restaurant

Sales & Marketing Specialist

January 2019 - January 2021

NK Food Group,

Toronto, Canada

January 2019 - January 2021

• Increased sales by 15% through strategic digital transformation and online ordering optimization.
• Enhanced catering sales by 38.8% through targeted B2B partnerships with schools, banks, and hospitals.
• Developed pricing strategies and launched new product offerings, increasing average ticket size by 4.5%.
Company industry:
Catering, Food Service, & Restaurant

Regional Brand Manager

January 2016 - January 2019

Edible Arrangements Intl.,

Dubai, United Arab Emirates

January 2016 - January 2019

• Led brand marketing and digital transformation efforts, launching online ordering in Q2 2017.
• Strengthened partnerships with corporate clients, boosting sales by 15%.
• Managed multi-channel advertising campaigns and in-store promotions.
Company industry:
Catering, Food Service, & Restaurant

Senior Marketing Executive

January 2013 - January 2016

Yazdan Foodservice,

Al Kuwait, Kuwait

January 2013 - January 2016

• Reduced packaging costs by 20% through sustainable and cost-efficient materials.
• Launched new product categories, increasing sandwich sales by 5%.
• Developed promotional campaigns that resulted in a 7.5% increase in sales.
Company industry:
Catering, Food Service, & Restaurant

Assistant Marketing Manager

January 2012 - January 2013

Kout Food Group,

Al Kuwait, Kuwait

January 2012 - January 2013

• Led online ordering launch, increasing sales by 19.5%.
• Designed and executed promotional offers, boosting combo sales by 30%.
• Managed the opening of 12 new stores, expanding brand presence and market share.
Company industry:
Catering, Food Service, & Restaurant

Education

Queen's University

January 2022

January 2022

Master's degree, Economy and Innovation Technologies

Canada

GPA (point): 3.78 out of 4

GPA (point): 3.78 out of 4

Durham University

February 2013

February 2013

Diploma, eMarketing

United Kingdom

GPA (point): 4 out of 4

GPA (point): 4 out of 4

Yarmouk University

January 2007

January 2007

Bachelor's degree, Marketing

Jordan

GPA (point): 2.8 out of 4

GPA (point): 2.8 out of 4

Skills

Press Releases

Expert

Press

Expert

Profit

Expert

Budgetary

Expert

Giveaways

Expert

STRATEGIC MARKETING

Intermediate

ADVERTISING CAMPAIGNS

Intermediate

CUSTOMER ENGAGEMENT

Intermediate

MARKET RESEARCH

Intermediate

DIGITAL MEDIA STRATEGY

Intermediate

BRAND POSITIONING

Intermediate

CUSTOMER SERVICE

Intermediate

COLLABORATION

Intermediate

BUSINESS DEVELOPMENT

Intermediate

STRATEGIC PARTNERSHIP

Intermediate

BRAND IDENTITY

Intermediate

COST REDUCTION

Intermediate

OPERATIONS

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

LEADERSHIP

Intermediate

PROCESS OPTIMIZATION

Intermediate

Team Building & Training

Intermediate

Designing

Intermediate

Press Releases

Expert

Press

Expert

Profit

Expert

Budgetary

Expert

Giveaways

Expert

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
eMarketing Specialist
Durham University
Jun 2009 - Jun 2009