Kanika Gupta

Lavie Clinic, GCC (June 2016 - Present)
Lavie Clinic is a premium Poly Clinic that provides high quality Medical Aesthetic services in its state of the art center on Al Wasl Road, Dubai.

- Vice President Marketing + Clinic Operations
• Management of Clinic Operations, Medical Supplies, Equipment, Doctors, Patient Relations.
• Hiring Doctors, finalizing on a business deal with them.
• Making monthly strategies and targets for the company
• Managing a team of 15 people with in clinic.
• Handling the government regulatory licensing for the Clinic and Doctors.
• Liaising with partner Medical Centers for surgeries and in-patient treatments.
• Monitoring, analysing market trends and competitors analysis.
• Exploring ways of improving current services and increase profitability.
• Identifying market trends and developing strategies to communicate with them.
• Preparing marketing plans and budget and single handedly implementing them.
• Organising events and collaborations for Clinic and Doctors
• Digital marketing including SEO, Instagram, Facebook, videos for brand awareness and business generation.
• Managing PR through Influencer, bloggers, models and actress outreach.
• PR activities like newspaper, magazine, radio shows, exclusive events and gatherings.
• Managing Customer relations, customer maintenance, new customer acquisition and cross selling other services.
• Managing Clinic Services, price point, promotion and offers for the Clinic.

- Vice President Marketing + Operations
• Liaison with boutiques across the globe, Market trends, Colour palettes, Stock, MIS reports, Displays.
• Monitoring, analysing market trends and tracking competitors worldwide.
• Exploring ways of improving current products and increase profitability.
• Identifying market trends and developing strategies.
• Preparing marketing plans and budget and single handedly implementing them
• Managing promotion and offers for the boutiques
• Managing all boutique sales.
• Managing new designs and market trends.
• Managing fashion shows, tie ups, events and exhibition for the brand.
• Business expansion internationally and within UAE.
• Digital marketing including SEO, Instagram, Facebook, videos for brand awareness and business generation.
• Managing PR through Influencer, bloggers, models and actress outreach.
• PR activities like newspaper, conferences, seminars, government summits, gala-dinners, exclusive events and gatherings.

- Manager New Business and Operations
• Managing complete marketing, operations and all teams.
• Identify new prospects to market service portfolio, analyse and execute them for entire MENA & Europe.
• Interaction with top management, presenting the proposal and negotiating with them to close the deal globally.
• Develop business strategies, budget, generate leads and close business deals.
• Develop marketing plan & implement integrated marketing plan for the company.
• Monitor market competition.
• Preparing tenders i.e. documentation, pricing, submission.
• Identifying and designing customised solutions for existing business partners.
• End to end conference planning and implementation.
• Firming partner deals.
• Digital marketing including SEO, Instagram, Facebook, videos for brand awareness and business generation.
• Managing PR through Influencer, bloggers, models and actress outreach.
• PR activities like newspaper, magazine, radio shows, exclusive events and gatherings

1. Business Development and Client Relationship Management
• New Business development for CEO Forum India and CEO Forum Asia.
• Prospect, Analyze and Manage databases using Salesforce.
• Client Maintenance through new offerings.
• Seeking sponsorships for various IMA research and promotions
• Budget making and P&L statements
• Competition Mapping (CII, 9.9Media)

2. Operations
• Manage & Execute CEO discussions across the country and ensure delegate participation
• Complete operations for various IMA discussions - Agenda creation, hotel liaison, onsite execution, vendor handling, post event activities, speaker liaison, sponsor coordination
• Track all CEOs/CFOs movements to populate and update existing databases
• Handling smooth execution of various networking dinners and other functions during the sales promotions and brand launch.
• Client retention for IMA India’s CEO/CFO Forums and Events
• Competition Mapping (CII, 9.9Media)

1. Business Development and Client management
• New Client Acquisition, end to end process.
• Negotiating on the quantity & quality of material to be auctioned (sold) and ensuring better buyer participation.
• Managing new client development along with customer satisfaction (existing as well as prospective)
• Liaison between all stakeholders of client and internal service delivery team for efficient process implementation
• Understand client requirements and accordingly devising suitable sourcing solution
• Support to clients for RFQ formulation, vendor sourcing, providing training on e-procurement tools of Mjunction and various reverse auctions techniques.
• Ensuring targeted savings for clients are achieved.
• Collection & analysis of spend data of client to identify new categories for e-sourcing.
• Track compliance to KPIs/ SLAs agreed with the client ensuing contract management at all stages

2. Operations
• Conducting successful auctions and sending customized event reports to all customers after speaking to the clients on a regular basis
• Collection & revenue targets for client accounts and auction analysis.
• Web promotion and Management of micro-sites: Schedule uploading on the site for all events and informing the customers through velocity plus (SMS software) and ensuring I meet with customers regularly. Regular Web Site Development and Maintenance after analyzing the auctions and speaking to the clients
• Collating and updating of Business Unit Improvements and Suggestions after speaking to the clients and customers - presenting the same to Coal India Limited (CIL)
• Preparing and Maintaining Coal junction process manuals after discussion with CIL for smooth bidding of customers and for TBEM (TATA Business Excellence Model) Purpose

3. Manpower Management
• Leading, mentoring and monitoring the performance of a 3 associate teams to ensure motivation and efficiency in process operations and achieving individual and group targets
• Identifying training needs across levels through mapping of skills required for different roles and analysis of the existing level of competencies

4. Quality Monitoring
• Alternative Customer Complaint Officer for customers: Management through Customer Complaint Handling Portal
• Carrying out complete Root Cause Analysis for each unsuccessful Auction
• Business process review activities as well as provide solutions to improve on the same
• Mapping customer needs to bidding specifications and building a Loyalty Program
• Each TATA Company has to participate in TATA Business Excellence Model (TBEM). I am a certified Analyst for Coal TBEM through QCC and TQMS (TATA Quality Management Service)