Associate Manager
Edutech Middle East
مجموع سنوات الخبرة :15 years, 10 أشهر
Role:
Responsible for pre-sales/ branding / events / lead generation / proposals; working part of
marketing and business development. Managing marketing executives, Arabic translators, graphic
designers.
Reporting to CEO of Edutech and work along on key client engagements, setting up new offerings in
the area of STEM Solutions, Library, Engineering Lab and HRMS practices.
Work with Business Managers across Middle East offices on lead assignment, follow-up and lead
conversion activities.
Engage with business and technology partners of Edutech for join promotional activities in the
region.
Manage and oversee Edutech social media engagements.
The Highlights:
Developed a new portfolio of offering for Edutech’s K12 STEM Solutions
Conducted the first VEX Robotics Championship in the middle east under the patronage of Ministry
of Education, UAE
Worked on winning proposals of value AED 7M+
Revamped the website to reflect the new positioning of Edutech as The Learning Specialists, From
Cradle to Career.
Created a brand new Design & Technology catalogue that consists of 1000+ products.
Initiated the Social Media engagement for Edutech and grow from 0 to 3000+ followers in LinkedIn
and 1200+ in Twitter and promote various accounts of Edutech social media.
Instrumental in setting up Edutech STEM+ Studio which reflects in the revenue growth of Edutech
by moving away from sales company to training services organization.
GREedge.com
TECHNICAL PURVIEW
Global Marketing
The Highlights:
Involved in designing, managing, distributing E-Mail campaign using Sales force CRM and looked
after Edutech branding material for the events, road shows.
Formulated and circulated internal communication E-Mailer, newsletter, etc.
Led a team of 3 layout artist to deliver high quality promotional material for the SciTech division in
the form of the SciTech and on-spot catalogues. (The SciTech catalog was also a voluminous
catalogue with a listing of almost 1000 products with basic specifications. The challenge lay in not
only getting the information on the products from various sources that ranged from colleagues,
partners, websites, etc. thus organized the information into a unified, cohesive format tied together
by world-class design.
Restructured the edutech.com website to compete the online market to generate more leads through
website.
Received Edutech Employee of the Year Award in 2007 for the category ‘Customer Service -
Internal’.
Brand Communications / Marketing
The Highlights:
Ensured monthly campaign designs for skincare, personal care, make-up category.
Functioned closely with Senior Brand Managers for developing Simply Pretty, Avon Natural Range of
products.
Creating package design and localizing design for Indian market.
Looked after Avon India website for online campaign using Mambo CMS.
Interfaced with outside agencies for design inputs and involved in designing in-house Brochures,
posters, mailers and flyers.
Interacted with pre-press to oversee the printing.
Clients & Markets
Role:
Responsible for pre-sales/ branding / proposals and presentations; working part of clients &
marketing, pursuit management as team lead - managing graphics specialists, designers for
executing presentations, proposals, oral.
Acting as a single point of contact for State Government Pursuit Management (SGPM) and Office of
CEO regions pursuit management in US.
Assisting US pursuit management team for formatting customer proposals, presentations and orals.
Formulating and designing complex graphics in PowerPoint.
Preparing track pack and base response template and producing proposal for merlot, pink, gold and
red team review.
Designing new media collateral, charts, graphs and art work for the proposal; executing Face book
(print and electronic).
Rendering support to the pursuit from end-to-end creation of proposal template; converting
customer RFP to template.
Created work flow diagrams, conceptual graphics for solution offered; ensured quality assurance
checks and worked on high volume consulting proposals (4000+ pages) with tight deadline.
The Highlights:
Developed a branding for Deloitte India Recruitment
Conducted brand training for SM&BD new hires
Worked extensively for Deloitte’s Health Information Exchange System proposal/presentations for
US state governments
Implemented SharePoint Project Management System for tracking bandwidth availability and on
time delivery
Implemented Quality Review process and created a channel to share inputs on development areas.
Worked along with Deloitte US team and built a library over 1400 icons.
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