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karamjeet kaur, Performance Marketing Manager

karamjeet kaur

Performance Marketing Manager·Copywing Core LLP

India

High school or equivalent, Computer Science

Work experience

Total years of experience: 6 years, 6 months

Performance Marketing Manager

January 2025 - Present

Copywing Core LLP

Mohali, India •Hybrid

January 2025 - Present

• Built and executed performance marketing strategies across SEO, PPC, and content
• Increased organic traffic by 120-180% within 6-9 months
• Improved ROAS by 25-40% across Google Ads & Meta Ads campaigns
• Reduced CPL by 20-35% through funnel and audience optimization
• Led client strategy, reporting, and growth planning
Company industry:
IT Services

Digital Marketing Manager

January 2024 - January 2025

Alkye Services

Mohali, India •Hybrid

January 2024 - January 2025

• Led multi-channel campaigns (SEO + Google Ads + Meta Ads) for lead generation
• Increased qualified leads by 30-50% across US campaigns
• Improved conversion rates by 15-25% through landing page optimization
• Managed a team of SEO & PPC specialists
• Built GA4 dashboards and automated reporting systems
Company industry:
IT Services

SEO Team Lead

January 2021 - January 2022

iMark Infotech

Mohali, India •Hybrid

January 2021 - January 2022

• Managed a team of 4-6 SEO executives
• Delivered 10-20% month-on-month traffic growth
• Improved domain authority through strategic link-building
• Supported PPC and email marketing campaigns
Company industry:
IT Services

SEO Executive & Junior Digital Marketer

January 2019 - January 2021

Concevior Web Services

Mohali, India •Remote

January 2019 - January 2021

• Executed on-page and off-page SEO strategies
• Increased traffic by 40-70% across projects
• Supported social media campaigns and ad creatives
Company industry:
IT Services

SEO Executive

January 2018 - January 2019

SEO Discovery

Mohali, India •Hybrid

January 2018 - January 2019

• Built backlinks and improved domain authority
• Conducted keyword research and content optimization
• Supported ranking improvements across multiple clients
Company industry:
IT Services

Education

Govt. PG College

January 2016

January 2016

High school or equivalent, Computer Science

India

Govt. PG College

January 2014

January 2014

Bachelor's degree, Computer Science

India

Skills

ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
METADATA
Intermediate
METADATA
Intermediate
ORGANIC SEARCH
Intermediate
ORGANIC SEARCH
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate

Languages

English
Expert