Kareem Ghandour

• Lead the Lulu Hypermarket account, the companys highest-value retail partner, overseeing the full
commercial strategy across multiple P&G; product categories.
• Drive revenue growth through joint business planning, promotional strategies, and strong alignment
with retailer leadership and P&G; principals.

• Managed key retail accounts ensuring revenue growth and strong client satisfaction.
• Developed and executed sales strategies to achieve commercial targets.
• Directed trade promotions and in-store activations to maximize visibility and category performance.
• Coordinated with cross-functional teams to improve operational efficiency and account performance.

I currently lead the Lulu Hypermarket account, the company’s most valuable retail partnership within the P&G portfolio. I am responsible for the full commercial strategy across multiple categories, ensuring revenue growth, market share expansion, and best-in-class in-store execution.

My role centers on:
• Owning the end-to-end commercial relationship with Lulu at both operational and leadership levels
• Driving joint business planning, promotional strategies, and category growth initiatives with the retailer and P&G principals
• Leading negotiations, annual agreements, and quarterly business reviews to maximize profitability and visibility
• Translating P&G brand strategies into strong retail execution across stores
• Forecasting, planning, and aligning trade activities to deliver sales targets and sustainable growth
• Ensuring flawless in-store execution, activations, and trade marketing excellence across categories

In essence, I act as the commercial owner of the Lulu business, bridging P&G strategy, distributor objectives, and retailer execution to deliver superior results.

• Managed strategically important retail accounts within the P&G; portfolio while driving sales growth
and market share.
• Led account planning, commercial negotiations, and quarterly business reviews with key partners.
• Mentored and coached account executives to ensure strong execution of trade initiatives.
• Strengthened client relationships to support long-term commercial partnerships and profitability.

• Built and expanded the client network while generating new business opportunities.
• Conducted market research to identify growth opportunities and competitive positioning.
• Prepared sales projections and aligned forecasts with company objectives.

Assisted in planning and executing integrated marketing campaigns.
• Coordinated cross-functional teams to ensure smooth campaign delivery.
• Produced marketing materials, proposals, and digital content.

My responsibility involves creating amazing customer experience, managing day-to-day store operations, developing sales and budget strategies, organizing and involve in creating quarterly Marketing agenda and enhancing our overall culture.

• Directed store operations to deliver exceptional customer experiences.
• Developed sales strategies and budget plans to achieve targets.
• Coached and motivated sales associates to maximize performance.

• Managed social media accounts for major clients including Behbehani, Xcite, Le Royal, and KdCow.
• Developed digital content strategies to strengthen brand presence and engagement.

• Organized and delivered large-scale corporate events.
• Managed vendor negotiations, logistics, and budgeting.

• Supported academic testing, student activities, and orientation programs.

• Assisted in planning weddings and corporate events.
• Coordinated logistics and vendor relationships.