Karen Wong

Lead a small creatives team, heading the Digital and Design Department. I work with the creative team to create, plan and deliver a strategic vision for clients.
Proven knowledge of creative strategy, vision, communication, and management on automotive experience, retail, F&B, B2B and B2C global brands like P&G, Cadillac, Pampers, RTA, Nakheel, amongst others.
Pitch new clients and meet with clients to understand project objectives. Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible.
Lead multiple projects from conception to completion in accordance with deadlines. Always having a keen awareness of current trends in advertising and graphic design.

Create original and coherent brand communication for world-class brands. Provide creative vision, being responsible for the quality of execution and strategic thinking. Responsible for seeing the idea through the creative process to implementation. Provide both formal and informal direction and support for junior creative. Attend pre-production meetings with TV crew and casting sessions. Attend photoshoots and location visits, providing direction to photographers to meet clients brief.

As a 360°- Art Director my principal responsibilities included developing concept, conceptual design and execution of print media, new media, complex campaigns, corporate designs as well as corporate identities.

Company
Cre8, The Tribe, Feel, The AdKitchen, FastTrack CSM

Clients
Mubadala, Roche, flydubai, Westin, Time Hotels, African + Eastern, World Trade Center Mall, YAS Mall, Ordinary to Outstanding, OSN, United Arab Bank, Takaud, Emaar, Aldar Academies

Track record of success in design, marketing and communications. Unique blend of experience in creative art direction, copy writing, web development, strategic marketing and internal communications. Consistently exceed expectations, driving revenue and profit growth through effective branding and marketing. Known as a creative, hard-working, results-focused professional with a record of building and maintaining positive client and colleague relationships.

Expertise includes:

Creative and Art Direction
Copy writing
Branding/Repositioning
Budget Management
Communications Strategy
Internal Communications
Sales/Marketing Collateral
E-Marketing/Direct Mail
Web/Print Content Development
Web Design
Trade Shows/Event Planning
Team and Project Management


Achievements
Complete re-branding for ART MARINE (Logo, Corporate Identity, Website, Advertising, Press Releases)

Create original and coherent brand communication for world-class brands. Provide creative vision, being responsible for the quality of execution and strategic thinking.
Responsible for seeing the idea through the creative process to implementation. Discussing what the client requires, coming up with original and most effective concepts, making sure that the brand gets the most exposure with emphasis on the strategic messaging.

Developed strategic concepts and layouts for websites, HTML emails, print ads, marketing materials, client brand identities. Built loyal relationships with key clients, establishing a successful design consultancy with a track record of generating repeat and referral business. Provided exceptional level of service by working to understand clients’ needs and delivering high quality designs on time and within budget.

Clients
Jumeirah Group, Armani Hotels & Resorts, Bab Al Shams Desert Resort & Spa, Emaar, Emirates Hotels & Resorts, Fairmont, Hilton Worldwide.

Reporting directly to the branch manager. Expertise in an area in Dubai Marina - location of projects and the market cost. Gaining and maintaining a healthy business relationship with numerous landlords and tenants as well as with other agents and developers.

Successfully translate subject matter into concrete design for newsletters, promotional materials and sales collateral. Created design theme and supply graphics for marketing and sales presentations and production web site. Delivered work within allotted times and on budget. Managed the Digital Printing department. Planned and controlled design projects from visual concepts through to execution.