Karim Bassyouny

- Understand and utilize social media best practices for different social media platforms.
- Use online analytics tools to produce periodical consumer insights reports demonstrating online web, PR and social performance.
- Identify, prioritize and effectively execute on Search Engine Optimization (SEO) enhancement recommendations to improve traffic and performance of websites.
- Oversee partnering agencies throughout planning and implementation of various digital media projects.
- Plan and execute digital & social media strategies for different Nestle brands.
- Follow up with media agencies on planning and implementation of digital media plans to achieve desired KPIs.
- Coordinates in planning and execution of Mobile initiatives and driving e-commerce presence for Nestle NEAR.
- Keep current on the latest trends in the search marketing and social media industry.

Online Marketing Manager/Senior Account Manager at elCinema.com (DAMLAG) -

www.elcinema.com
www.damlag.com

Account Manager:

 Generate new leads through different channels (referrals, social channels, etc…)
 Maintain a good relationship with current clients, understanding their business, their
marketing and social marketing challenges.
 Coordinate & set meetings with clients to present DAMLAG’s services (Websites development, Online Management, Online Booking software solution) and elCinema.com’s different advertising solutions.
 Gather the clients’ requirements & prepare a proposal/plan to fit such requirements.
 Execute the booking, prepare detailed reports & follow up on payment for online campaigns on elCinema.com



Online Marketing Manager:

 Plan and execute full digital campaigns to promote elcinema.com and increase traffic on the website (Google AdWords, Facebook Ads and relevant websites)
 Viral videos to promote elcinema.com YouTube channel (Concept development and production)
 Manage elCinema.com weekly newsletter (Concept development, execution and reporting)

 Social Media Management
(elCinema.com - IMAX Egypt - Family Secrets movie - New Century Production)
- Acquire and train Social Media Executives.
- Set the strategy for the various social media channels.
- Supervise, guide and counsel the team on all day-to-day activities and ensure that all processes are followed.
- Evaluate performance of the executive(s)
- Plan and execute all paid social campaigns.
- Set defined KPIs and report the monthly achievements to the Marketing Director.

Projects & Achievements:
- elCinema.com: 185k organic fans on Facebook + 20k organic followers on Twitter.
- Excuse My French (movie): Online advertising campaign and partnership agreement.
- Family Secrets (movie): Online Marketing (Advertising, PR & social media management)
- Panorama of the European Film (movie festival): Sponsorship agreement.
- IMAX Egypt
 Marketing Consultant (Press releases, viral videos, marketing materials, promotions)
 Website (imax.elcinema.com): Website structure, design management, SEO (currently #1 on Google & Yahoo) and content management.
 Social Media management: 263k fans on Facebook.
 Digital campaigns planning, execution and reporting.
 Regular reporting to the client.

Plan and execute a program of special events and promotions (Executed 2 major promotions during this period)
Prepare the Marketing plan for 2012.
Customer Service Supervisor.
Coordination with the agencies (Social Media, Advertising, and Media)
Assisting the Marketing Manager in day-to-day activities.

Visiting regularly main customers to maintain old references and develop new ones in the area.
Visiting high potential customers to promote the companys products and services
Preparing sales forecast
Organize and follow up of the sales process from the order till delivery of the product.

Managing the Gas Processing facility unit of the company in Port Said.