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تم إلغاء حظر المستخدم بنجاح
كريم ElKari, Senior Manager-Marketing

كريم ElKari

Senior Manager-Marketing·DAMAC Properties

الإمارات العربية المتحدة

بكالوريوس, Business Marketing

الخبرة العملية

مجموع سنوات الخبرة: 12 سنوات, 0 أشهر

Senior Manager-Marketing

فبراير 2014 - يونيو 2014

DAMAC Properties

الإمارات العربية المتحدة

فبراير 2014 - يونيو 2014

Feb 14 - Present DAMAC Properties Dubai - UAE
Senior Manager-Marketing

Job Description: • Sole Manager in charge of KSA, Kuwait, Bahrain, Qatar, Jordan, Lebanon
& Iraq.
• Reporting to SVP Marketing & MD.
• Responsible of UAE new project launches depending on Load of other
markets.
• Strategizing marketing campaigns from a Creative approach & a 360
Media strategy with close control on budget.
• Organizing Road shows to boost sales in the GCC Region.
• Liaising with the SVP's of Sales, Projects, architectures, Interior design,
corporate communications, leads teams & Call Centers.
• Creating with the help of the in-house designers all creative work while executing all touch points from Arabic translation to radio recordings to
exterior rendering of the buildings to finalizing artworks and sending all
material to relevant suppliers.
• Finalizing fact sheets with actual leads Vs sales #'s to close each
campaign.
• Quick turnaround for launches that doesn't exceed 4 days lead time!
مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Account Director

أكتوبر 2012 - يناير 2014

Jeddah - KSA

فرنسا

أكتوبر 2012 - يناير 2014

Oct 12 - Jan 14 JWT Jeddah - KSA
Senior Account Director

Brands: Nokia, Redbull, ITG (Imperial Tobacco Group), Moussy, Ana Eve,
Emaar Clock Tower-Makah, Emaar Square Jeddah, Godiva
Chocolate, King Abdallah Economic City, Mars Activation & Unilever Activation.
Job Description: • Leading a team of 7 members.
• Reporting to the MD.
• Strategic leadership in shifting the business to higher standards.
• Negotiation of local agency FTE"s with Global office.
• Close monitoring on financial targets.
• Monitoring the success of the campaign as it runs, suggesting changes & improvements if necessary.
• On ground activation/events playing a major role as part of our scope of work.
• Contributing & working closely with the MD on new business pitches.
• Working closely with the MD on the structure of the Account
Management department.
• Advising Media agencies on channel thinking and mediums.
• Working closely with the Digital head of planning on aggressive Digital
proposals.
مجال الشركة:
البناء والتشييد
الدور الوظيفي:
التسويق والعلاقات العامة

Account Director

أبريل 2010 - أكتوبر 2012

Jeddah - KSA

فرنسا

أبريل 2010 - أكتوبر 2012

Apr 10 - Oct 12 JWT Jeddah - KSA
Account Director

Brands: Nokia, STC, Moussy, Autozone (A new One Stop Car shop in KSA),
Ana Eve, Emaar Clock Tower-Makah, Arrow Juice (Mizo & Tono),
Godiva Chocolate
Job Description: • Leading a team that consists of 5 members.
• Reporting to the MD.
• Strategic leadership in shifting the business to higher standards.
• Helping the clients in formulating their agency briefs.
• Close monitoring on financial targets.
• Implementing campaigns - working with a media partner, activation arm,
PR firm & social media moderator.
• Monitoring the success of the campaign as it runs, suggesting changes & improvements if necessary.
• On ground activation/events playing a major role as part of our scope of work.
• Major contribution to new business pitches.
• Lead on proposals for special retail unit structure.
مجال الشركة:
البناء والتشييد
الدور الوظيفي:
التسويق والعلاقات العامة

Account Director

ديسمبر 2007 - مارس 2010

Jeddah - KSA

الإمارات العربية المتحدة

ديسمبر 2007 - مارس 2010

Dec 07 - Mar 10 JWT Dubai - UAE
Account Director
Brands: Nokia-LGCC
Job Description: • Lead the Lower Gulf Sales Unit that consists of 4 members.
• Reported to JWT MENA on all campaigns.
• Strategic leadership in launching all Nokia campaigns.
• Managed Client's budget to not exceed the allocated figures.
• Dedicated to maintaining high quality standards and a remarkable
capacity to work under pressure.
مجال الشركة:
البناء والتشييد
الدور الوظيفي:
التسويق والعلاقات العامة

Regional Account Manager

ديسمبر 2005 - ديسمبر 2007

الإمارات العربية المتحدة

ديسمبر 2005 - ديسمبر 2007

Dec 05 - Dec 07 JWT Dubai - UAE
Regional Account Manager

Brands: Unilever team (LUX, Sunsilk & Close Up)
Aujan (Base energy drink & HANI Juice)
Job Description: • Contributed in developing effective advertising strategies.
• Coordinated with the region (NAMET) on all requirements and campaigns.
• Reported to the global team and executing all necessary requirements.
• Coordinated with our media buying unit on all Initiatives.
• Monitoring & analyzing all competitors' activities.
• Preparation of financial reports.
• Assigning tasks for the account executive in the team.
الدور الوظيفي:
المبيعات

Senior Account Executive

مارس 2005 - ديسمبر 2005

الإمارات العربية المتحدة

مارس 2005 - ديسمبر 2005

March 05 - Dec 05 JWT Dubai - UAE
Senior Account Executive

Brands: Samsung & Diageo (Smirnoff & Guinness)
Job Description: • Major role in the development of the Samsung campaigns and the development of both commercial executions and BTL (In-store POS & Displays)
• Reported to the Global headquarters on all local & regional activities.
• Coordinated with JWT MENA local offices on all GMO (Global marketing
operations) campaigns.
• Preparation of creative & job briefs for tactical initiatives based on
Client's objectives.
الدور الوظيفي:
المحاسبة والتدقيق

Account Executive

يوليو 2003 - مارس 2005

Advertising & Marketing Consultants

الإمارات العربية المتحدة

يوليو 2003 - مارس 2005

July 03 - March 05 Advertising & Marketing Consultants Dubai - UAE
Account Executive
Job Description: • Sole account handler for Al Habtoor Motors (Mitsubishi, Bentley & Aston
Martin), Brietling Watches, Al Ansari Exchange & Subway.
• Handeled the day to day interaction with Clients.
• Kept senior management informed of the work evolution and budget
spent throughout the whole year.
• Monitored all the competition activities & informed the client accordingly.
مجال الشركة:
الإعلان
الدور الوظيفي:
المحاسبة والتدقيق

Sales Executive (Sports)

نوفمبر 2002 - يونيو 2003

First Management Group Consultants

الإمارات العربية المتحدة

نوفمبر 2002 - يونيو 2003

Nov 02- June 03 First Management Group Consultants Dubai - UAE
Sales Executive (Sports)
Job Description: • Developed, organized and handled events such as sports events.
• Prepared event presentations & proposals.
• Convinced sponsors to contribute and be part of a certain planned event.
الدور الوظيفي:
المبيعات

Account Executive (trainee)

فبراير 2002 - مايو 2002

TMI-J Walter Thompson

لبنان

فبراير 2002 - مايو 2002

Feb 02 - May 02 TMI-J Walter Thompson Beirut - Lebanon
Account Executive (trainee)
Job Description: • Given an overview of account management functions.
• Exposed to TTB (Thompson Total Branding)
• Monitored audio-visual and press release campaigns.
• Observed preparation of presentations.
• Assisted account managers on Libby's & X-tra juices.
مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Lebanese American University

مارس 2002

مارس 2002

بكالوريوس، Business Marketing

لبنان

Fall 98 - Spring 02 Lebanese American University - Beirut, LB Bachelor of Arts in Business Marketing

Rawdah High School

مارس 1997

مارس 1997

الثانوية العامة أو ما يعادلها، Bacc 2

لبنان

Fall 82- Spring 97 Rawdah High School - Beirut, LB Lebanese Baccalaureate II Literary

Skills

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