Channels Manager - Middle East and Africa
Somfy Group
Total years of experience :15 years, 10 Months
Key Responsibilities:
Spearhead partner relations in alignment with the company's management and strategic objectives.
Cultivate and nurture relationships with both new and existing channels and clients to drive sales expansion within the assigned territory.
Define and execute a comprehensive channel strategy and roadmap for the service/product line, ensuring alignment with organizational goals.
Establish and maintain a robust channel and customer database, leveraging data analysis to assess loyalty and identify new opportunities.
Conduct market research, including regular visits to current and prospective customers, to specify market requirements for existing and future services/products.
Drive channel sales across the entire service/product portfolio, with a focus on long-term revenue and profitability.
Ensure the highest level of engagement and support to channel partners, promptly addressing issues and queries to efficiently meet customer needs.
Develop and deliver precise sales forecasts and market development reports in accordance with business objectives.
Oversee the implementation of targeted programs and marketing activities, closely monitoring progress and making recommendations as needed.
Implement and leverage available systems, such as salesforce.com CRM, for lead, opportunity, and deal registration management to enhance output efficiency and standardization.
Key Accomplishments:
Successfully implemented the Teleco brand in Turkey, resulting in over one million Euros in revenue.
Served as the leader in implementing the BFT brand in KSA (Kingdom of Saudi Arabia) and Morocco, contributing to significant revenue growth and market presence.
Key Responsibilities:
Spearheaded the establishment of the subcontracting division for all internal and external motorized opening solutions, strategically managing the implementation of the new End User model for Somfy Lebanon.
Successfully drove sales growth at Somfy showrooms by implementing a competitive and standardized pricing structure across all product lines.
Engineered rigorous quality criteria to facilitate the selection of Solutions Suppliers from the local Lebanese market, ensuring superior product offerings.
Key Accomplishments:
Pioneered a newly created line of business, generating €500, 000 in revenue in 2020.
Designed and implemented pricing standards for Roller blinds, American curtain track, External Sun protection, Sectional doors, Access Doors, and videophone markets. This involved a comprehensive market price analysis and a focus on product quality.
Innovatively developed a quotation tool software that streamlined response times to End User requests, resulting in a remarkable 30% increase in sales.
Led comprehensive technical and sales training initiatives for the sales team across various lines of business, directly contributing to an improved closing rate.
Key Responsibilities:
Led and managed a sales team dedicated to expanding into new markets within the Home Automation, Access, and Security sectors.
Took on the role of Product Manager for multiple new lines of Somfy products, overseeing their development and market entry.
Key Accomplishments:
Elevated Somfy's market share in the access solutions sector from 10% to 35%, establishing the company as the market leader in Lebanon.
Successfully positioned Somfy as a prominent player in the Videophone market by conducting comprehensive competition analysis, crafting tailored offers, and strategically pricing products to capture the Lebanese market. Achieved dominance through effective channel conquest.
Key Responsibilities:
Conducted market research to identify new channels and opportunities within the Home Automation, Access, and Security sectors.
Designed and developed tailored product offerings to meet market demands.
Led daily sales operations to drive revenue growth.
Key Accomplishments:
Achieved consistent 25% year-over-year budget growth in the access market for the Somfy brand in both 2016 and 2017.
Pioneered the introduction of a completely new market in Lebanon, specifically the Internet of Things (IoT) market, utilizing appropriate channels.
Successfully negotiated with two major Internet Service Providers in Lebanon, finalizing a significant deal with one of them.
Managed all new product lines for Somfy, including wireless Home Automation, Access control, Video phone, and Alarm systems. This involved market mapping, directing the sales team, and creating business plans for each product line.
Established Somfy as a prominent player in Lebanon's residential Internet of Things (IoT) provider landscape.
Key Responsibilities:
Assisted the Managing Director in various managerial tasks, including the preparation of financial reports, strategic action follow-ups with other managers, and market mapping for all Middle East and Africa (MEA) countries. Provided critical insights to support informed marketing decisions and tracked action items after each meeting.
Key Accomplishments:
Developed comprehensive business plans for multiple countries within our MEA region.
Collaborated closely with sales teams across several countries to ensure the successful execution of the company's strategic objectives.
Conducted detailed market mapping exercises in various MEA markets and played a key role in multiple business reviews.
Successfully implemented and established the right business plan and marketing strategy for the new Wireless Home Automation solution in our designated area, including Morocco, Lebanon, Turkey, and Dubai.
Innovated by creating a user-friendly market mapping software, simplifying the process for the sales team.
Led the execution of the new Somfy Home Automation project across all MEA and Africa countries.
Key Responsibilities:
Streamlined the production process by identifying inefficiencies, addressing gaps in the manufacturing chain, and implementing effective solutions.
Managed and coordinated resources to ensure timely job delivery.
Motivated and supervised the production team, evaluating their performance and ensuring the quality of delivered products.
Conducted cost analysis of production and analyzed financial reports.
Key Accomplishments:
Designed and introduced a revolutionary production software known as "The single click software." This software integrated all operational departments, improved task tracking for managers, and generated detailed statistical insights. These insights enabled top management to create reports and make informed operational decisions.
Innovated and optimized process flows within each department to enhance overall production efficiency.
Led the production team through regular stand-up meetings, events, and continuous improvement projects with quantifiable objectives.
Successfully delivered critical projects on schedule, within budget, and with a high degree of precision.
Mentored and coached employees to develop and attain individual performance goals.
Key Responsibilities:
Oversaw the innovation and implementation of automated solutions, effectively allocating human and capital resources.
Managed the entire project lifecycle, including design, procurement, and manufacturing processes, while enforcing a rigorous quality control system.
Analyzed project efficiency to ensure timely and successful delivery of customer requirements.
Key Accomplishments:
Pioneered the installation of the first robot packer in the Middle East, located in KSA (Kingdom of Saudi Arabia). This groundbreaking project demanded advanced technical expertise in automation, proficiency in manufacturing processes, and strong managerial skills to coordinate across multiple departments, including Design, Purchasing, Manufacturing, and Installation.
Led the "Arpanouch non-alcoholic beer line" project in Iran, resulting in a remarkable 50% increase in productivity for the Arpanouch company and a 40% reduction in human labor.
Innovated numerous automated solutions, including packers, dividers, conveyors, and more, significantly enhancing the efficiency of production lines.
This revised version provides a clearer and more concise overview of your role and accomplishments as a Project Engineer, emphasizing your leadership in implementing automation solutions and delivering impactful results for the company.