karim ghoussoub

Key Responsibilities:

• Strategic Market Planning: Analyzed regional consumer insights and market trends to build a 3-5 year long-range marketing strategy, driving innovation and identifying growth opportunities for M&A projects.
• Product Launch & Portfolio Optimization: Directed regional market research to spearhead successful new product launches and optimize the existing product range based on emerging market requirements.
• Brand Positioning & Segmentation: Established clear market positioning and identified target audiences to define specific marketing objectives across diverse channels and segments.
• Commercial & Price Collaboration: Partnered with the Commercial Director to co-develop sales action plans, determine competitive price positioning, and maximize product portfolio margins.
• Integrated Communications & Media Strategy: Developed and executed comprehensive communication and media strategies to deliver high-impact messaging to internal and external stakeholders.
• Digital Transformation Roadmap: Pioneered a digital roadmap focused on enhancing social media engagement and developing modern digital marketing tools to scale brand presence.
• Financial Accountabilities: Managed the annual marketing budget, scheduled expenditures, and analyzed variances to initiate corrective actions and achieve sales and margin objectives.
• Agency & Resource Management: Oversaw external vendors, agencies, and creative resources to maximize the efficiency and output of the marketing and communications function.
• Customer Retention & Event Strategy: Cultivated client loyalty using CRM data analysis and designed targeted customer-relations programs, industry conventions, and trade seminars.
• Team Leadership & Development: Led and developed marketing personnel by providing targeted training, educational opportunities, and experiential growth paths.
Key Accomplishments:

• Market Entry & Revenue Generation: Directed the strategic implementation and launch of the Teleco brand in Turkey, penetrating a new territory to generate over €1M in first-year revenue.
• Regional Brand Expansion: Spearheaded the comprehensive brand rollout and positioning for BFT across KSA and Morocco, significantly expanding market share and driving measurable revenue growth.
• Commercial Policy Restructuring: Reengineered the commercial and pricing policies across the GCC market, directly optimizing profitability and generating a +€400K increase in margins.

• Competitive Repositioning & Launch: Spearheaded the strategic repositioning and MEA-wide relaunch of the curtain track portfolio, successfully capturing market share from Chinese competitors to generate €1M in turnover (TO).

Key Responsibilities:

• Strategic Business Model Transformation: Spearheaded the end-to-end launch and implementation of Somfy’s new "End User" commercial model in Lebanon, establishing a dedicated subcontracting division for motorized opening solutions.
• Pricing Architecture & Retail Optimization: Engineered and deployed a standardized, highly competitive pricing strategy across all showroom product lines, directly accelerating sales growth and optimizing retail profit margins.
• Supplier Quality & Positioning Framework: Formulated rigorous quality benchmarks and selection criteria for local Solutions Suppliers, ensuring premium brand positioning and alignment with regional product standards.
Key Accomplishments:

• New Business Line Innovation: Pioneered and launched a newly created strategic line of business, driving market penetration to generate €500, 000 in revenue during its first year (2020).
• Pricing Standardization & Market Intelligence: Conducted a comprehensive regional price analysis to design and implement standardized pricing frameworks across 6 core product markets, including Roller Blinds, Curtain Tracks, and Access Control.
• Digital Tool Development & Sales Enablement: Concepted and deployed an innovative automated quotation software, optimizing response times to end-user requests and driving a 30% increase in sales conversions.
• Commercial Enablement & Training: Led cross-functional technical and commercial training initiatives for the sales team, aligning product positioning with sales execution to directly improve closing rates.

Key Responsibilities:

• Product Management & Market Entry: Served as the dedicated Product Manager for multiple new Somfy product portfolios, orchestrating the end-to-end development, positioning, and strategic market entry.
• Team Leadership & Market Expansion: Led and mentored a specialized commercial team focused on driving cross-functional marketing and sales expansion into untapped Home Automation, Access, and Security segments.
Key Accomplishments:

• Market Share Dominance: Tripled Somfy’s market share in the access solutions sector—skyrocketing from 10% to 35%—and successfully established the brand as the undisputed market leader in Lebanon.
• Competitive Positioning & Channel Conquest: Conducted exhaustive competitive analysis to design tailored product offers and pricing architectures, successfully positioning Somfy as a dominant force in the Videophone market.

Key Responsibilities:

• Market Intelligence & Channel Design: Conducted comprehensive market research and mapping to identify emerging channels and commercial opportunities within the MEA region.
• Product Portfolio Management: Designed, developed, and commercialized tailored product offerings across multiple lines, including wireless Home Automation, Access Control, and Alarm systems.
• Go-to-Market Strategy Execution: Directed daily product-line operations, combining market mapping with tailored business plans to steer sales teams toward high-yield segments.
Key Accomplishments:

• Sustainable Portfolio Growth: Achieved consistent 25% year-over-year budget growth in the competitive access solutions market for two consecutive years (2016 and 2017).
• First-to-Market IoT Launch: Pioneered the introduction and commercialization of the residential Internet of Things (IoT) market in Lebanon, successfully positioning Somfy as the premier market provider.
• Strategic B2B Partnerships: Successfully negotiated and secured a landmark commercial partnership with a major national Internet Service Provider (ISP) to scale IoT distribution.

Key Responsibilities:

• Regional Strategic Marketing & Planning: Partnered with the Managing Director to execute market mapping for all Middle East and Africa (MEA) countries, translating financial and data analytics into actionable marketing strategies.
• Cross-Functional Governance: Tracked executive action plans and coordinated closely with regional cross-functional teams to ensure alignment with overarching corporate objectives.

Key Accomplishments:

• Multi-Country Strategy Formulation: Authored and deployed comprehensive, long-range marketing strategies and business plans across multiple target countries within the MEA territory.
• Regional Product Deployment: Directed the successful regional launch and marketing strategy for a new Wireless Home Automation solution across Morocco, Lebanon, Turkey, and Dubai.
• Software Innovation: Concepted and built a custom, user-friendly market mapping software that automated data collection, streamlining regional analysis for the commercial teams.

Key Responsibilities:

• Resource Optimization & Financial Control: Managed operational budgets, conducted meticulous production cost analyses, and utilized financial reporting to maximize margin efficiency.
• Team Governance & Quality Assurance: Directed, mentored, and evaluated cross-functional teams while enforcing rigorous quality control frameworks to guarantee flawless project delivery.
Key Accomplishments:

• Enterprise Software Automation: Designed and implemented a proprietary, centralized operational software ("The Single Click Software") that unified data across all departments, giving top management advanced statistical reporting capabilities.
• Agile Process Engineering: Restructured internal process flows across multiple departments, driving lean transformations and continuous improvement cycles with quantifiable performance targets.

Key Responsibilities:

• Lifecycle Project Management: Orchestrated the entire product lifecycle from conceptual innovation and procurement through to manufacturing, ensuring strict adherence to global quality control standards.
• Capital & Human Resource Allocation: Managed cross-functional engineering portfolios, analyzing operational efficiencies to ensure projects met strict timelines and client-defined parameters.
Key Accomplishments:

• Groundbreaking Automation Launch: Pioneered and directed the installation of the very first automated robot packer system in the Middle East (KSA), coordinating complex milestones across Design, Procurement, and Assembly departments.
• Industrial Efficiency Optimization: Led the end-to-end engineering of a major beverage production line project in Iran, resulting in a 50% increase in client productivity and a 40% reduction in operational labor costs.