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Karim Alknafany, Regional Food Service CBD Manager – Western & Northern Regions

Karim Alknafany

Regional Food Service CBD Manager – Western & Northern Regions·MHP Saudi Arabia Trading Company

Saudi Arabia

Bachelor's degree, Accounting And Business Sciences

Work experience

Total years of experience: 12 years, 4 months

Regional Food Service CBD Manager – Western & Northern Regions

January 2025 - Present

MHP Saudi Arabia Trading Company

Jeddah, Saudi Arabia Hybrid

January 2025 - Present

• Lead Food Service operations across Western & Northern regions, managing 280+
clients (+23%) and delivering 4K MT in sales (+13%) in 2025 vs. 2024.
• Manage and develop sales teams ensuring KPI achievement and performance
improvement.
• Strengthen relationships with key HORECA clients and strategic partners.
• Implement route-to-market strategies and improve operational efficiency.
• Analyze market trends and competitor activity to support business decisions.

Company industry:
Agriculture & Crop Production

Regional Channel Manager ( Food Service )

November 2024 - Present

MHP Food Trading

Jeddah, Saudi Arabia

November 2024 - Present

Company industry:
Food & Beverage Production
Job role:
Sales

CBD JUNIOR MANAGER ( Food Service )

August 2023 - Present

MHP Saudi Arabia Trading Company

Jeddah, Saudi Arabia

August 2023 - Present

Supervision of Nourthen, Southern and Western regions of KSA Food Service Team ( QUALIKO BRAND )

Company industry:
1398
Job role:
Sales

Junior Food Service CBD Manager

May 2024 - December 2024

MHP Saudi Arabia Trading Company

Riyadh, Saudi Arabia

May 2024 - December 2024

• Managed multi-region sales operations and improved customer penetration.
• Expanded distribution channels and strengthened key client relationships.
• Supported sales strategy execution and operational improvements.

Company industry:
Agriculture & Crop Production

Junior Food Service CBD Manager

August 2023 - May 2024

MHP Saudi Arabia Trading Company

Jeddah, Saudi Arabia

August 2023 - May 2024

• Delivered significant growth in coverage and sales through structured expansion
plans.
• Strengthened regional presence and improved customer acquisition and retention.

Company industry:
Agriculture & Crop Production

Food Service Sales Executive

October 2022 - August 2023

MHP Saudi Arabia Trading Company

Riyadh, Saudi Arabia

October 2022 - August 2023

• Built customer base from zero and achieved strong market penetration within a
short period.
• Delivered solid sales performance across multiple product categories.

Company industry:
Agriculture & Crop Production
Job role:
Sales

Business Development Executive

October 2022 - July 2023

MHP Food Trading

Riyadh, Saudi Arabia

October 2022 - July 2023

Company industry:
1398
Job role:
Sales

Sales Accounts Manager

November 2021 - September 2022

Support Warehouses Trading Co.

Riyadh, Saudi Arabia

November 2021 - September 2022

• Managed key HORECA accounts including restaurants, hotels, and catering
businesses.
• Developed new wholesale markets for food and non-food products.
• Ensured effective collection cycles and credit control compliance.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Sales

Sales Account Manager

November 2021 - August 2022

support Warehouses Trading Co

Riyadh, Saudi Arabia

November 2021 - August 2022

Company industry:
Catering, Food Service, & Restaurant
Job role:
Sales

Sales Supervisor

September 2020 - November 2021

Abuljadayel Beverages Inc. (CAESAR)

Albaha, Saudi Arabia

September 2020 - November 2021

• Led sales team and assigned targets based on route potential.
• Ensured full market coverage and optimized execution standards.
• Monitored stock levels, merchandising, and display quality.
• Prepared daily sales and collection performance reports.

Company industry:
Food & Beverage Production
Job role:
Sales

Sales Specialist

March 2020 - November 2021

Abuljadayel ‎beverages ‎inc

Albaha, Saudi Arabia

March 2020 - November 2021

Company industry:
Manufacturing
Job role:
Sales

Wholesale ‎sales ‎specialist

November 2015 - January 2020

Abuljadayel ‎Beverages ‎inc

Jeddah, Saudi Arabia

November 2015 - January 2020

Jeddah ( 2015 - 2018)
Al Qassim (2018 - 2020)

Company industry:
Manufacturing
Job role:
Sales

Wholesale & Retail Sales Executive

January 2015 - January 2020

Abuljadayel Beverages Inc. (CAESAR)

Alqasim, Saudi Arabia

January 2015 - January 2020

• Managed wholesale accounts and signed annual supply contracts.
• Handled retail distribution including juice and energy drink categories.
• Ensured product availability, display standards, and customer satisfaction.
• Managed collections and credit control processes.

Company industry:
Food & Beverage Production
Job role:
Sales

Sales And Marketing Representative

February 2014 - October 2015

شركة أبو داوود لتجارة وتوزيع المواد الغذانية والمشروبات(AFB) - أمريكانا

Alexandria, Egypt

February 2014 - October 2015

توزيع وتسويق منتجات الشركة الخليجية لتصنيع الأغذية ( أمريكانا )
- Sales and Marketing of Americana Cans products.
- Customer credit accounts handling.
- Product display
- Cash handeling
- Daily reporting
- Working in team
- Openning new markets for larger distribution
- Sharing new vissions in new products marketing

Company industry:
FMCG
Job role:
Sales

Sales & Marketing Representative

January 2014 - October 2015

Abu Dawood Egypt for Distribution

Alexandria, Egypt

January 2014 - October 2015

• Negotiated pricing, branding, and product positioning to enhance market
competitiveness.
• Conducted regular market visits to monitor performance and competitor activity.
• Prepared daily sales reports and market analysis.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

Education

Cambridge Training College

January 2015

January 2015

Bachelor's degree, Accounting And Business Sciences

Egypt

Alexandria University

September 2012

September 2012

Bachelor's degree, English Commerce

Egypt

GPA (percentage): 67%

GPA (percentage): 67%

-Education:- - Bachelor's degree of commerce, Alexandria University. English section, Accounting department, Class 2012, (Pass)

Alexandria University

January 2012

January 2012

Bachelor's degree, Accounting

Egypt

Skills

Sales Supervision
Expert
Sales Supervision
Expert
Wholesale Sales
Expert
Wholesale Sales
Expert
Sales Team Management
Expert
Sales Team Management
Expert
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Sales And Marketting
Expert
Sales And Marketting
Expert
CASH HANDLING
Expert
CASH HANDLING
Expert
Stock handling
Expert
Stock handling
Expert
SALES
Expert
SALES
Expert
Credit Handeling
Expert
Credit Handeling
Expert
TIME MANAGEMENT
Expert
TIME MANAGEMENT
Expert
sales management
Expert
sales management
Expert
STAFFING
Expert
STAFFING
Expert
SALES Supervision
Expert
SALES Supervision
Expert
Wholesale Sales
Expert
Wholesale Sales
Expert
Sales Team Management
Expert
Sales Team Management
Expert
Marketing
Expert
Marketing
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DIVERSIFICATION
Intermediate
BUSINESS DIVERSIFICATION
Intermediate
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
INTERNATIONAL BUSINESS
Intermediate
INTERNATIONAL BUSINESS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Memberships

نقابة التجاريين بالأسكندرية

عضو

October 2012

Training and Certifications

Certifications
Mini MBA (strategic management, HR, operation management, financial management,sales and marketing)

Training
Go for gold
Abu dawood sales school
Feb 2015

Hobbies

  • AI Appliances