Karim Khafaji

In charge of the group’s Social Media strategy, day-to-day social content and activity, Social Media advertising budget and execution, managing 3rd party agencies relationships.

Managed various digital projects, from Social Media to websites, apps, and Virtual Reality activations, with focus on Social Media content.

As part of the global APCO online team, I have worked with a range of clients on Online Communication strategies, namely Social Media.

With main focus on Meraas Holding’s account my duties included:
- Communication strategy for social platforms.
- Crafting content calendars.
- Weekly and monthy performance reports.
- Digital advertising campaing creation and execution.
- Working with clients’ media and advertising agencies to insure consistency.
- Supporting new business opportunities.
- Training colleagues on social & digital advertising.

- Social media content and advertising strategy across a range of B2B and B2C titles and events.
- Managing the video content production team.
- Managing digital publishing and iPad magazines production team and process.
- Training the editorial team on digital platforms and the workflow between web and print.

- Social media content and advertising strategy for some of the biggest names in the digital entertainment industry.
- Graphic design for social content.
- Localizing client’s marketing efforts to suit the GCC region.