Karim Nasr

Designation Chronology
• Apr 2021 -Present: Marketing Manager
• Dec 2017- Apr 2021: Associate Marketing Manager

Accomplishments:
• Joined the organization as Associate Marketing Manager and moved up the corporate ladder to merit promotion to the position of Marketing Manager.
• Handpicked to lead marketing efforts for Tilal Al Ghaf (www.tilalalghaf.com) project including marketing strategy, annual project marketing plans for the mixed-use community across multiple asset classes including destination, residential, office and urban retail.
• Recorded success in developing a 360-marketing campaign execution across the full online and offline mix.
• Accomplished aggressive marketing goals, effective brand positioning and enhanced profitability through destination launch marketing strategies and marketing campaign concepts for UAE projects.

Key Responsibilities:
• Driving force behind heightened business performance and effective strategy implementations and setting the strategic roadmap for growth and expansion and executing all sales and lifestyle events along with associated logistics.
• Owning portfolio P&L accountability & big picture strategy that builds businesses. Drive missions to generate positive ROI and measurable market leadership and growth by optimizing marketing effectiveness.
• Capturing major wins from competitors and achieving the highest levels of customer satisfaction; providing superior onsite customer journey through the arrival experience and Sales Centre.
• Dispensing advice, guidance, direction, and authorization to carry out day-to-day marketing activities in liaison with suppliers and consultants to build and reinforce the company’s brand across target segments.
• Negotiating, finalizing, and managing marketing content through the project life cycle and establishing a compelling budget along with an action plan for staying with pre-set budgets for destination and phasing.

Accomplishments:
• Recruited to lead and implement effective marketing communication campaigns for lead generation, business growth, new projects, and product launches.
• Tracked and analyzed market data, customer preferences, and product development opportunities to expand market share and business growth.

Key Responsibilities:
• Created an enhanced organizational understanding of customer needs, preferences, and behaviors and accordingly planned innovative product marketing plans based on feedback.
• Implemented new and revised marketing penetration plans and promotional strategies in liaison with vendors and advertising agencies to assure optimal return on investment.
• Maintained marketing communications & PR strategy and assured the information flows easily between management, and sale/marketing teams.
• Directed, guided, evaluated, and mentored marketing personnel; deployed marketing campaigns through various media channels to attain established objectives.
• Devised persuasive communication plans for online and offline platforms and ensured they reach targeted audiences. Developed and allocated annual marketing budgets.
• Appointed as brand ambassador to enhance the reputation of the brand by effectively coordinating with external agencies and partners for consistent brand communications.

Accomplishments:
• Integrated Marketing Strategy, Branding & Public Relations for multiple international developments of Solidere International with a goal to build brand awareness, maximize growth potential and drive long-term profitability.
• Commanded key projects at various geographies in GCC including Beirut, Lebanon, UAE, Jeddah & Riyadh - KSA.
Key Responsibilities:
• Leveraged the power of digital media/creative strategies/powerful content/corporate events to build a competitive brand image through direct marketing, online, print, and email campaigns across all regions.
• Tracked the effectiveness of marketing campaigns and ensured every team member and external agencies (marketing & advertising agencies & vendors) adhere to parameters, timelines, and marketing communication SLAs.
• Recommended to the management impactful promotional strategies and materials and presented creatively designed signage for all regions.
• Ensured adherence to campaign budgets, effectively controlled expenses and maintained accurate records.
• Served as a resourceful marketer - analyzed data, contributed to lead generation, tracked marketing metrics, and reviewed program effectiveness through conversion rate and return on investment analysis.
• Fostered effective communication with the Leasing team for effectively branding all internal and external materials and timely provision of field marketing activities.
• Provided executive direction by analyzing key market trends and customer requirements to tap markets for the attainment of revenue targets.

• Conceptualized strategic blueprint for the business and formulated marketing strategies including corporate identity and branding strategy to support the achievement of positioning the Dubai World as a leader in the market.

• Contributed to property launches, road shows, Press conferences, and various high-profile live events.
• Serviced key accounts such as Microsoft, HP, Shaikh Holdings, ETA Star, Nestle, TDIC, Dubai Properties, and Noor Islamic Bank