KARIM RASSAM

• Contribute to the successful delivery of the approved communications plan.
•Support strategic initiatives and oversee the delivery of key communication projects
•Support the external and internal communication teams as required
• Support Marketing initiatives in close coordination with internal stakeholders
• Lead special projects assigned by the Department Director
• Coordinates internally with other departments and with agency, suppliers and audience externally
• Looking after stakeholders' requirements and facilitate their requests
•Supervise the delivery of events alongside with the branding & external communication team •Support CSR initiatives and suggested new initiatives based on the approved CSR policy & guidelines

• Develops, implements, and oversees TDM programs that encourages changes to travel behavior and mode of transport choice to various audiences.
• Assists in communicating objectives, TDM measures along with the stakeholders, and develops plans and programs that minimize traffic flow in and around the country during FIFA World Cup Qatar 2022.
• Internal campaigns with captivating messages including planned messaging and reactive messaging during tournament operations. Develops content for the website, push notification, radio/ video scripts and social media collaterals.
• Working together with the Marketing/ Communication and Advertising team on public awareness campaigns related to transport.
• Develops, implements, and oversees TDM programs that encourages changes to travel behavior and mode of transport choice to various audiences. Internal campaigns with captivating messages including planned messaging and reactive messaging during tournament operations.
• Develops content for the website, push notification, radio/ video scripts and social media collaterals.
• Working together with the Marketing/ Communication and Advertising team on public awareness campaigns related to transport.

• Developed project plans and managed project scope using methodologies toguide projects from conceptualization to implementation and maintenance.
• Executed projects and acted as senior project manager for multiple commercial, office, residential and public works projects.
• Managed and led multi-disciplinary design team throughout development andcontract document phases for 6, 500, 000 QAR project.
• Built a very strong relationship with the local and regional social media influencers.
• Maintained tactical control of project budgets and timelines to keep teams on taskand achieve schedule targets.
• Outlined work plans, determined resources, wrote timelines and generated initialbudgets as part of project scope determination.
• Communicated project plans and progress to key stakeholders, including projectcontributors, business, operational and technical resources.
• Maintained schedules to meet key milestones at every project phase.

• Generating business leads and new businesses.
• Building relationships with prospective clients.
• Preparing and presenting proposals, closing and negotiating deals Brainstorming forcreative ideas for our existing and potential clients and building up a presentation.
• Generating business leads and following up on sales opportunities.
• Sells products by establishing contact and developing relationships with prospects, recommending HSE related services.

• Identify the client’s requirements and expectations for each event.
• Book venues, entertainers, photographers, and schedule speakers.
• Maintain event budgets.
• Conduct final inspections on the day of the event to ensure everything adheres to theclient’s standards.
• Assess an event’s overall success and submit findings.
• Coordinated florists, photographers, videographers, musicians, officiants and ceremonyparticipants during rehearsals and pre-ceremony, ceremony and reception events.
• Managed administrative logistics of events planning, including contract signing, feecollection, event booking and event promotions.
• Mentored customer service, marketing, sales and accounting teams.
• Led vendor negotiations to obtain cost-effective services and products.
• Planned large-scale events such as trade shows, conferences, and meetings.

• Collaborate with the team to process student applications.
• Organize and attend international fairs abroad to represent the university.
• Assess prospective students with information about the different courses.
• Helping International students with the visa inquiries.
• Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
• Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
• Developed innovative and targeted collateral to support overall branding objectives.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.

• Execute client’s projects within timelines and budgets.
• Work to develop an open, honest relationship with clients and partners.
• Build new Clients relationships and securing new strategic partnerships.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Analyzed sales and marketing data for improved strategies.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Managed sales promotions and marketing strategies on major social media sites.
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.

• Review incoming email, fax and letters.
• Develop positive working relationships with clients.
• Approach clients via cold calling and direct mail to inquire about their insurance situations and future needs.
• Respond to clients’ questions and complaints.
• Cultivated new business by offering presentations on financial well-being to individuals and groups on term and whole life insurance.
• Spent ample time with each customer, verbally reviewing and explaining documents for client comprehension.
• Displayed consistent, positive attitude towards customers, peers, and other personnel, even during high-stress situations.
• Approached potential clients by using direct marketing techniques, including mailings and phone contacts.