Karim Fahmy Fahmy

Media Director at Tonic Medi

• United Arab Emirates
• My current job since November 2017

at TONIC Communications

• United Arab Emirates
• January 2009 to October 2009

Turned media agency startup into the most profitable agency within

Planning Director at Proctor & Gamble, Unilever, L’Oreal, Palmers " HSBC Bank, Sharjah Islamic Bank " Maserati, Peugeot, General Motors " ASUS Computers, Prestigio, SONY " Roshan Telecom, Smart Telecom " Topaz –Oil & Gas " Pfizer, Wyeth, The American Hospital, MSF " Visit Britain – U.K Tourism Board, Singapore Tourism Board " Emirates Airlines, Malaysian Airlines, " YUM Brands, McDonalds " Emaar , Nakheel , Sobha Developers " IKEA

• United Arab Emirates
• January 2007 to January 2009

Recruited by COO to enhance marketing communications product offerings and increase client retention.

General Manager at Starcom Mediavest Group (SMG)

• United Arab Emirates
• January 2005 to January 2007

Appointed to overcome challenges of business growth in Dubai. Installed much-needed structure, along with best
communication planning practice programs from HQ in London to accelerate operational and team performance.
" Won USD $9M contract with Al-Fouzan Construction Co. within the first 4 months of joinng.
! Media Director

CEO at Proctor & Gamble AOR at Starcom Mediavest Group (SMG)

• United Arab Emirates
• January 2002 to January 2005

Nominated by the Global P&G brand unit and the SMG

Navigator at named

• to

research tools within the Middle Eastern market.