Karine Mansour

- Boosted sales through the development of marketing campaigns & promotions with
the coordination of the sales teams
- Developed business ideas which increased brand awareness & sales
- Overlooked sales channels and developed strategies which enhanced the user experience
and delivered a seamless experience across all channels
- Enhanced brand image by monitoring the brand roll-out activities in the organization
and distributors’ showrooms
- Designed a process to align sales and marketing, which increased the operations’
efficiency and improved campaigns’ ROI
- Improved operations by developing scorecards & reassessing distributors
- Developed a brand architecture strategy to prevent cannibalization
- Targeted an untapped market by developing a signature collection
- Built a business plan and finalized the contract for a collaboration between RAK
Ceramics and Lebanese fashion designer Elie Saab
- Omitted variances among marketing tools and activities by creating and centralizing a
master data file for all the product lines

- Optimized business performance by identifying areas of weaknesses within all
departments and enabling lean processes
- Improved efficiency by defining and analyzing departmental KPI’s and designing
reporting dashboards
- Developed a digital transformation strategy and advised the Management about the
requirements needed to have a proper operational backbone in order to be ready for
the digital economy
- Set the organization’s five-year growth plan with the Group CEO which reduced costs
by decreasing the manufacturing capacity, and improved sales, by recommending
market strategies
- Assisted the leadership team on defining the yearly initiatives and made sure they are
being implemented by reporting updates to the Group CEO on a monthly basis
- Advised the Management on potential M&A's which turned value markets to focus
markets

- Prepared a feasibility study and a business plan for a joint venture with Emaar in King
Abdallah Economic City and finalized the agreement
- Won two tenders with Kuwait Port Authority and SABIC after submitting commercial
and technical proposals
- Assisted the Management in taking proper decisions by preparing monthly analysis &
reporting presentations

- Increased the company’s revenues by 60% during the first four months
- Increased the customers retention ratio by 40% during the first year
- Developed marketing campaigns & strategies for customers with the team and
succeeded to deliver a high ROI for customers from digital marketing activities
- Formed a team of six salespeople and trained them digital marketing strategies
- Managed the designers team, the digital marketing team and the sales team

- Winner of "Employee of the Month" award in 2010 (among 250 employees) for decreasing the DSO ratio by 38% in one month

- Winner of “Sell Your Way to the Top” Campaign in 2006 for exceeding the sales target by 40%