karl moussawba

In charge of the agency operations, i am committed to develop the office and grow our client base in addition to daily operations and maintain optimal relations with our client portfolio.

My daily work also requires full knowledge in Brand Strategy, media strategy, planning and buying and excellency in client servicing, brand strategy, creative input, presentations, consumer profiling, etc...

My rile consists of setting the corporate brand strategy and lead the marketing department at all levels

As general manager of KSA, i am committed to develop the office and grow our client base in addition to daily operations and maintain optimal relations with our client portfolio.

My daily work also requires full knowledge in media strategy, planning and buying and excellency in client servicing, brand strategy, creative input, presentations, consumer profiling, etc...

❖ Head of Client Services - Operation Manager KSA
In-Communication
Jeddah - KSA
(January 2009 - Present)
Report to CEO
The Company: In communications established in 1991, is the Saudi Arabia based integrated creative agency. In Communications is the first such advertising agency in Saudi Arabia. The agency grew steadily by catering to a portfolio of elite Saudi clients. The portfolio I am supervising includes L'usine (Marai Subsidiary), Hadco Chicken (Marai Subsidiary), Panasonic, Unilever (FLORA / BROOK BOND TEA / KNORR), SEB Group (Tefal and Moulinex), Enaya Care (Beauty Spa), Shmagh Desar, Rajhi Group Restaurants, TOYA, Deera Cafee, Pamelatto Jewellery, Pianagonda Jewellery, Ghassan Motors (Lamborghini / Bentley / Lotus / Duccati), Al Baik, Bank Aljazira



• Agency Operation (Jeddah and Riyadh Branches)
• Head of Client Servicing Department
• Marketing and Communication Strategic Planning
• Media Planning / Buying / Digital Media
• Agency Portfolio Management
• Internal Communication

❖ Account Director - Client Servicing Department
Intermarkets Advertising
Jeddah - KSA
(August 2002 - January 2009)
Report to Managing Director
The Company: Intermarkets Advertising is an Advertising Agency operating in GCC and Europe. The Portfolio I am working / Have worked on includes: Samaco Automotive (Local agents for Volkswagen, Audi and Porsche), Samaco Group (Construction, Toys, Leisure and Marine), Bank Al Jazira, Hadeed Sabic, Itsalat International Company (Nokia Suppliers in KSA), Singapore Airlines, Pirelli, Tag Heuer, Shaheen Company (Textiles), Rayan Dairy, Sleep High Mattresses, Canon, LEGO, Barbie, Dar Ceramic, Al Surayai Group (Home Furniture), Mouawad Jewelry, Sadeem (Environmental Services) Wall Street Institute (English Learning Institute), Jeddah Encyclopedia and National Air Services (NAS),


• Marketing and Communication (Developing Client's Marketing Strategies and Planning)
• Client servicing (Account Administration, Budget Forecasting and Control)
• Event Management

• Media and Research
• Special projects such as EVOLIS Printers Launching and Sacotel outlet design and promotional activities in TERMIUM 2001 (Communication and Technology yearly Exhibition.
• Research and Data Analysis
• E-Commerce, Websites, and Multimedia

❖ Account Executive, Client Servicing Department
Medicis Advertising (Today BLU Communication)
Beirut, Lebanon
(Summer 2001)
Reports to the Client Servicing Manager
The Company: Medicis Advertising is an advertising agency operating in Beirut. Its portfolio includes AXA Middle East, First National Bank, Mouawad Group, Sacotel Panasonic, Signature, Orbit Chewing Gum, Bellmark, Fisherman Friends and others.



• Marketing and Communications
• Client servicing
• Advertising and Promotion

❖ Marketing/Sales Representative
BHV Mega Store
Beirut, Lebanon
(August 1999 - August 2000)
Reports to the Managing Director
The Company: BHV is a major European retailer chain. It is a full service Department Store, its divisions include: Apparel, Cosmetics and toiletries, home appliances, electronic equipment, foods and beverages, personal accessories, etc BHV Lebanon is a branch of BHV International of London with over 700 staff members, 50 active branches throughout the world and over 30 outlets.

Company's main divisions: Super Market, Home Appliance, Clothes, Sport, Radio-Tv, Computers ..



• General Management Functions.
• Floor Sales.


Achievements: Among the achievements:
• Received "the salesman of the month award", June, 2000, .for breaking the record sales on Christmas of 1999.

❖ Sales and Public Relations Officer
Platinum International Resort
Beirut, Lebanon
(Summer 1998)
Platinum International Resort: P.I.R is the major international resorts company operating across the globe and in the Middle East. It sells Time Shares and has several tourist offers.


• Sales planning
• Market research
• Selling the company's services
• Preparing Sales collaterals, brochures, rate cards, etc



• Developed special packages,
• Conducted market research,